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The Witness: We AI-Verified Our TAM List and Cut 5,100 Bad Accounts
Directive built an AI verification layer to audit 9,000 TAM accounts against live website and LinkedIn data — and cutting
  • Video
Stratos: Run All Your Paid Campaigns From One Dashboard
Jesse Seilhan walks through Stratos's Performance Center — a command center that consolidates real-time campaign data across all accounts and
  • Video
The Witness: We Merged 3 Referral Programs and Pipeline Jumped 49%
Directive collapsed three separate referral programs into one unified process and watched referrals become 5x more likely to close than
  • Video
Stratos: Stop Losing Account Momentum To Agency PTO
Jesse Seilhan walks through how Stratos eliminates tribal knowledge risk by analyzing the last 3 to 4 Gong calls and
  • Video
The Witness: How 11 Sub-Service Pages Unlocked BOFU Traffic
Directive broke its service pages into focused sub-service pages mapped to how buyers actually search — and captured dozens of
  • Video
Stratos: How to Forecast 6 Months of Pipeline in Minutes (Not Spreadsheets)
Jesse Seilhan walks through how Stratos turns fragmented marketing data into a predictive forecasting engine — so budget planning is
  • Video
Stratos: How To Calculate LTV:CAC in 5 Minutes (Without Spreadsheets)
Jesse Seilhan walks through how Stratos calculates LTV:CAC in real time — with channel-level breakdowns that show exactly which campaigns
  • Video
The Witness: Your Content Drives Traffic, Not Trials
If you can't connect your content to pipeline, the problem isn't measurement — it's strategy. This video breaks down why
  • Video
The Witness: 70% of Your Pipeline Comes from Four Channels
You're spreading budget across 10 channels because somebody told you diversification reduces risk when in actuality it adds to it.
  • Video
The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an outlined strategy for building a successful foundation during

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