How to Optimize Convo Ads
Convo ads are becoming increasingly popular ads within the B2B space. Reason being, you can get directly into your target
The Ultimate Targeting Guide for LinkedIn Advertising
Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel
Audiences that SaaS Companies Need to Build Now
When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads
One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to
