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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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GLOSSARY
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REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

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  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Continue exploring our library

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Sour & Saas with CMO/COO at Gimbal, Matthew Russo
Sour & Saas with CMO/COO at Gimbal, Matthew Russo
SaaS Marketing Makeover with Head of Marketing & Growth at Accelevents, Allen Yesilevich
SaaS Marketing Makeover for Sprinklr w/ Head of Marketing & Growth at Accelevents, Allen Yesilevich
ROI for SEO: Why You’re Missing Out on Low-Cost Leads

Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 3 Episode 1 – With Tackle.io’s Nicole Wojno Smith, VP of Marketing
Sour & SaaS – Season 3 Episode 1 – With Tackle.io’s Nicole Wojno Smith, VP of Marketing
Audiences that SaaS Companies Need to Build Now
Audiences that SaaS Companies Need to Build Now

When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover – With Chili Piper’s Director of Demand Generation, Kaylee Edmondson
Kaylee_Edmondson_Thumbnail_SaaS MM
SaaS Marketing Makeover for Segment – With Chili Piper’s Director of Demand Gen, Kaylee Edmondson
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 2 Episode 10 – With Altium’s VP of Brand Marketing, Masha Petrova
Masha-Petrova-YouTube Thumnail Template
Sour & SaaS – Season 2 Episode 10 – With Altium’s VP of Brand Marketing, Masha Petrova
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Zapier- With Labelbox’s Director of Demand Generation, Matthew Hammo‪n
SaaS Marketing Makeover for Zapier- With Labelbox’s Director of Demand Generation, Matthew Hammo‪n
The LTV:CAC Cheat Sheet
LTV:CAC is an essential metric for measuring the profitability of your SaaS marketing activities. Learn how to calculate LTV:CAC and use it to
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 2 Episode 9 – With Balto’s VP of Marketing, Lauren O’Brie‪n
Lauren O'Brien
Sour & SaaS – Season 2 Episode 9 – With Balto’s VP of Marketing, Lauren O’Brien
Melanie Chapman
SaaS Marketing Makeover for Mailchimp – With RevenueWell’s Director of Demand Generation, Melanie Chapma‪n
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Mailchimp – With RevenueWell’s Director of Demand Generation, Melanie Chapma‪n
How to Source Guest Post Opportunities for SaaS Companies
How to Source Guest Post Opportunities for SaaS Companies

Key Points: Sourcing opportunities for link building and digital PR is one of the most significant hurdles for SaaS companies
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Sour & SaaS – Season 2 Episode 7 – With Former VP of Marketing at Cygilant, David Kirkdorffe‪r
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 2 Episode 8 – With HammerTech_US’s VP of Marketing, Virginia Chere Lucet‪t‬
Virginia Lucett
Sour & SaaS – Season 2 Episode 8 – With HammerTech_US’s VP of Marketing, Virginia Chere Lucett
Search Marketing in the Age of COVID-19

Paid search insights and recommendations for software marketers navigating the new normal.
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.