Author name: Garrett Mehrguth

Garrett Mehrguth is the founder and CEO of Directive. Since founding the agency in 2013, he has driven its international expansion into the UK, Canada and LATAM and grown the team to over 130 professionals serving clients like Dropbox, AWS and Gong. A recognized thought leader, he contributes to publications such as Salesforce, Moz and HubSpot and speaks at events including Digital Summit, SMX and MozCon.

how to learn sem
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7 Best Ways to Learn SEM (Search Engine Marketing)

Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate free or low-cost traffic for your website, blog, or eCommerce store. To start capturing this traffic, digital marketers need to learn SEM skills, including paid search marketing and search engine optimization.