Author name: Srishti Jalan

With over five years of experience in performance marketing, Srishti has partnered with startups and mid-sized companies to build paid media strategies that drive meaningful business impact. Her expertise spans managing multi-channel campaigns, analyzing performance data, and translating insights into strategies that fuel both growth and efficiency. Srishti enjoys working at the intersection of creativity and analytics—whether it’s optimizing ad performance, developing messaging that connects, or improving conversion through better user journeys.