Directive logo
See Our Work
Explore Partnership
Unlock My Audit
Join our next webinar The Attribution Trap: The Cost of Perfect Attribution
Register
Register

Explore our Guides

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO

Filters

  • CTV Advertising, Guides
The Ultimate Guide to B2B CTV Advertising: Reaching Buying Committees and Driving Pipeline
CTV goes beyond high-impact video to deliver programmatic buying, audience data, and cross-channel measurement across a long decision cycle.
  • Guides, LinkedIn Influencer
Buyer’s Guide to LinkedIn Influencer Marketing: Build A B2B Program That Drives Pipeline
Strong programs begin with commercial goals, priority accounts, and buying roles before any influencer roster is built.
  • Guides, Thought Leadership Agency
What Does a B2B Thought Leadership Agency Do?
Thought leadership is the broader system that determines which ideas, experts, and evidence can shape buyer perception.
  • Guides, Retail & Wholesale Marketing
Channel Marketing: The B2B Guide To Driving Demand Through Distributors, Dealers, And Retail Partners
Manufacturers that sell through distributors, dealers, resellers, or retail partners are being asked to do two difficult things at once.
  • Creator Marketing, Guides
B2B Creator Marketing: Partnering With Creators To Reach Buyers

Key Takeaways The best B2B creators turn hands-on operating experience into knowledge buyers can use. Follower count means less than
  • Guides, Retail & Wholesale Marketing
Manufacturing Marketing Strategy: How B2B Manufacturers Build Pipeline Beyond Trade Shows and Field Reps
Digital marketing strengthens trade shows, distributor relationships, and field sales by helping buyers arrive informed and ready for a more
  • Guides, Product Feed Management
B2B Product Feed Management: The Complete Guide for Manufacturers and Distributors
Most teams treat product feed management as technical cleanup behind the real strategy.
  • Google Shopping Ads, Guides
Choosing a Google Shopping Ads Agency: A Guide for B2B Manufacturers and Distributors
A search for a Google Shopping agency often lands you in a veritable sea of DTC generalists.
  • Guides, YouTube Ads
YouTube Advertising Cost in 2026: B2B Pricing, Budgets, and ROI
YouTube gives B2B brands access to enormous reach, but there is no standard price for that reach.
  • Guides, Meta Ads
The B2B Guide to Meta Ad Compliance and Brand Safety
The biggest mistake is treating compliance and brand safety as something to review after a problem surfaces.

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership