Understanding Content’s Role in the B2B Sales Process
These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and
25 Ways Data Science is Changing B2B Marketing
Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how to sell potential customers on their products and services. Without data science, marketers are just spinning their wheels trying to get customers through the sales funnel. With the help of some valuable data, they can ensure that their marketing campaigns are doing well and customers are being persuaded to make purchases.