Energy and Utilities

You Power The World. We Power Your Growth.

Whether you’re transforming energy infrastructure or scaling smart utility platforms, we build demand gen strategies that convert — not just create noise.

We helped these trusted B2B companies to drive growth.

Tackling Energy and Utilities Marketing Challenges.

How We Do It

Energy & Utilities come with unique challenges: regulatory compliance, sustainability demands, infrastructure modernization, shifting energy markets, and public trust concerns.

At Directive, we turn industry complexity into energy-sector growth. Our go-to-market strategies are engineered for regulated markets, long sales cycles, and public-private buyer dynamics. From grid tech innovators to legacy utilities, we tailor performance marketing to match how real energy decisions get made.

Why
Choose Us.

We are Directive: The growth partner trusted by Energy & Utilities brands navigating complex regulation, long sales cycles, and public trust.

No One-Size-Fits-All Strategies

We've taken the time to understand the nuances of the energy and utilities industry, from regulatory compliance to aligning with sustainability and market demands.

Enriched Data-Driven Approach

Everyone says they’re “data-backed.” But our approach actually builds trust and credibility with your customers.

Results, or it didn’t happen

Our track record speaks for itself, helping Brooklyn Solar, Wiz, Pindrop, ZScaler, and more meet and exceed goals.

Engineered for Your GTM Complexities

We build marketing strategies grounded in the realities of your world — navigating regulatory pressure, advancing decarbonization goals, and earning public trust.

Utility-Grade Marketing Intelligence

Every agency claims to be data-backed. We prove it by aligning performance with real market signals, utility-grade rigor, and buyer behavior you can actually act on. In a trust-sensitive industry, precision matters.

Proven Performance in the Field

We’ve driven measurable growth for brands like Brooklyn Solar, Wiz, Pindrop, and Zscaler — turning ambitious goals into actual outcomes.

Build trust, outpace competitors, and turn complex energy offerings into clear market demand.

Our Services

In a sector shaped by transformation, from decarbonization mandates to grid modernization, energy and utility marketers need strategies built for nuance, not noise. Directive delivers performance marketing tailored to regulated markets, long sales cycles, and multi-stakeholder buying.

We help you lead the market with clarity and confidence.

Paid Media

Content & SEO

CRO & Performance Design

Revenue Ops

Go-to-market Strategy

Capture high-value commercial buyers and residential users with performance marketing tailored to how energy decisions are made.

Paid Search: Target high-intent keywords tied to rebates, rate plans, sustainability goals, and energy platform adoption.
Paid Social: Activate decision-makers in utilities, energy tech, and public works through LinkedIn, Meta, and YouTube.
Account Based Marketing: Influence multi-stakeholder utility deals and large commercial energy buyers with precision outreach.
Programmatic: Reach energy-conscious households and business buyers through localized, compliant digital placements.
Retargeting: Re-engage site visitors comparing rates, exploring incentives, or vetting clean energy solutions.
Performance Reporting: Track campaign performance across service areas, segments, and buying cycles with utility-grade visibility.

Rank for industry-specific search terms and position your company as a leader in sustainability, efficiency, and energy management.