0:00
Best creative format on meta right now for B2B
0:02
video. Okay, second question.
0:07
Oh my gosh, this is going to be terrible.
0:10
Oh, I know. Okay,
0:11
second question. One meta ads feature or tactic that’s overrated and needs to
0:15
die. Advantage plus.
0:18
Advantage plus. Okay, I’ll give you like 10 seconds to let that settle in. Psych,
0:23
you’re getting right back into it. Question number three. If you had to
0:26
choose one, Facebook or Instagram for B2B, does it matter? Which one would you
0:30
pick as far as like the the platform? I think Instagram.
0:38
Really? For B2B? Mhm.
0:39
This is a fire. I love this. Okay. Instagram reals
0:43
plus the video cuz you see this is why you’re here. Uh, question four.
0:49
Advice for someone running their first meta campaign. Are you okay?
0:52
No. Perfect. This is great. It is power through.
0:57
Advice for someone running their first meta campaign for a B2B SAS company.
1:00
What’s the first thing they should test? Audiences.
1:06
That’s what matters most, your targeting. You will never see
1:10
success on meta if you don’t get your targeting right. Start testing with your
1:14
audiences. And if you have the budget, you know, go ahead and test the native
1:19
targeting. See how it goes because I’ve seen it work for some people. It’s
1:22
worked for our sister company before. Mhm.
1:25
So, make sure you test audiences and then after that, focus on like the the
1:32
creative testing, the video ads. Um, go ahead and test like the static versus
1:37
the carousel. Okay.
1:39
But your first priority should always be that. Also, a a fun little bonus.
1:46
Go ahead. go ahead and test the the instant form versus sending to the
1:52
website. I’ve seen some fun numbers around that.
View Transcript
0:00
Best creative format on meta right now for B2B
0:02
video. Okay, second question.
0:07
Oh my gosh, this is going to be terrible.
0:10
Oh, I know. Okay,
0:11
second question. One meta ads feature or tactic that’s overrated and needs to
0:15
die. Advantage plus.
0:18
Advantage plus. Okay, I’ll give you like 10 seconds to let that settle in. Psych,
0:23
you’re getting right back into it. Question number three. If you had to
0:26
choose one, Facebook or Instagram for B2B, does it matter? Which one would you
0:30
pick as far as like the the platform? I think Instagram.
0:38
Really? For B2B? Mhm.
0:39
This is a fire. I love this. Okay. Instagram reals
0:43
plus the video cuz you see this is why you’re here. Uh, question four.
0:49
Advice for someone running their first meta campaign. Are you okay?
0:52
No. Perfect. This is great. It is power through.
0:57
Advice for someone running their first meta campaign for a B2B SAS company.
1:00
What’s the first thing they should test? Audiences.
1:06
That’s what matters most, your targeting. You will never see
1:10
success on meta if you don’t get your targeting right. Start testing with your
1:14
audiences. And if you have the budget, you know, go ahead and test the native
1:19
targeting. See how it goes because I’ve seen it work for some people. It’s
1:22
worked for our sister company before. Mhm.
1:25
So, make sure you test audiences and then after that, focus on like the the
1:32
creative testing, the video ads. Um, go ahead and test like the static versus
1:37
the carousel. Okay.
1:39
But your first priority should always be that. Also, a a fun little bonus.
1:46
Go ahead. go ahead and test the the instant form versus sending to the
1:52
website. I’ve seen some fun numbers around that.
