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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

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  • Performance
B2B Performance Marketing Metrics Your CFO Actually Cares About
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Casie Akins
  • Communications
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
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Paige Stuhrenberg
  • Lifecycle Marketing
The B2B Customer Retention Strategy Guide for 2026
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Lea Amiri
  • B2B Shopping
Why B2B Buyers Now Expect a B2C Shopping Experience
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Courtney Lill
  • PR
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
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Paige Stuhrenberg
  • Demand Generation
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
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April Robb
  • SEO
Why SEO is Crucial for Sustainable B2B Growth
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Michaela Wong

Browse through our complete collection of articles.

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SEO Content Checklist for 2023

Consistently creating content that readers love and search engines rank is no easy task. There are many elements that must be addressed
Buyer’s Guides
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The 15 Best B2B Influencer Marketing Agencies for 2026
Running a B2B influencer program like a consumer brand is a reliable way to generate impressive reach numbers from people who will never
Videos
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Sour & SaaS Episode 13: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane
Arthur Castillo, Head of Community and Customer Marketing at Storylane, breaks down why most B2B companies underlever their customer base and how to
Startups
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How to Improve Series A CAC by Shortening Payback Periods
When founders start thinking about Series A CAC this way, the conversation with the board changes. Instead of defending spend as a necessary

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