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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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Yours in Marketing – Steve Toth: SEO, In-House Marketing, and MOF‪U‬
PPC management leaders share their insight into the PPC industry.
Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results,
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Yours in Marketing – Benjamin Shapiro: Martech, Brand Dev, and Lessons for Young Marketer‪s‬
Search marketing agency in top 500 of Inc. 5000 list.
Directive Ranks in Top 500 on the 2019 Inc. 5000

With a Three-Year Revenue Growth of 965 Percent, the Search Marketing Agency is Honored Directive, a leading search marketing agency
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Yours in Marketing – Hal Werner: Content Strategy, Data-Centered Content, and T-Shaped Marketin‪g‬
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Yours in Marketing – Yam Regev: Content Marketing, Growing Your Career, and the #1 Skill Marketers Should Buil‪d‬
15 Ways to Get More Conversions, Starting Today
Graphic representing the power of video content.
The Importance of Video to Marketing Teams

Time. As marketers, it seems as if we don’t have a lot of it. To save time and provide a
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Yours in Marketing – Louis Grenier: Making Marketing Less Slimy, Creating Engaging Content, and the Golden Rul‪e‬
Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, I speak with power connector and founder at NHP
Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent
Content Marketing Funnel Tactics: Increase Your BOFU Conversions by 20 Percent

Let’s say you’re spending a lot of resources on SEO and PPC services. Your traffic is improving month-over-month by 10
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Yours in Marketing – Kevan Lee: Growing a Social Following from Scratch, Working Remote, and Becoming a VP of Marketin‪g‬
What is a Sales Development Representative? (+12 Tips from Sales Experts)
Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?
Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we speak with Tim Soulo, the Chief Marketing Office
C-Suite On Deck: Q&A With Olivia (Ross) Taylor
Digital Marketing Wingman – How to Scale Your Business
Building a Discoverable Brand & Agency with Garrett Mehrguth
How To Motivate The Millennial Marketer With Garrett Mehrguth
How to Use Paid Review Sites For Lead Generation
Growth Marketing Toolbox: Content Marketing Machines
6 Tips to Generate ROI From Trade Shows
6 Tips to Generate ROI From Trade Shows
The Big Picture: Data, Analytics, and Marketing
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.