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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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Graphic showing the importance of blog promotion for your content strategy.
The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age.
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Yours in Marketing – Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kid‪s‬
Yours in Marketing - B2B Search Marketing Podcast
Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a
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Yours in Marketing – Cyrus Shepard: SEO, Career Building, and Fine Cinem‪a‬
Yours in Marketing Thumbnail
Yours in Marketing – Joel Klettke: Crazy Creative Conversion Copywritin‪g‬
Graphic showing the battle of SEO vs PPC.
SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. Don’t miss
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Yours in Marketing, a B2B Podcas‪t‬
B2B Digital Marketing Best Practices to Succeed This Year

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B
Celebrating women in marketing for Global Women's Day.
International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. Coming
Directive graphic showing top women in marketing.
30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This
Clutch Top B2B Companies Los Angeles 2019
Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and
A screenshot showing how to use Serp for an informational intent keyword
Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t
Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get
Directive, a leading b2b and enterprise search marketing agency, opens fifth location in Austin, Texas.
Search Marketing Agency Adds Fifth Location in Austin, Texas

Directive builds off nationwide and global successes and takes search marketing skills to Texas Feb. 2019 – IRVINE, Calif. –
Graphic showing important things you should be hearing from an account manager.
5 Things You Never Want To Hear From Your Account Manager (But You Should!)

It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call
Image introducing how to turn your team into an extension of your digital marketing success.
Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales,
Image representing how remarketing can increase conversion rate.
Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate,
Graphic showing ways that can answer how to reduce bounce rate.
How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night
Do You Have the Right Social Media Marketing Strategy?

As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we
Image of Derek Gerber in his office after discussing B2B marketing with the Directive team.
Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is
Graphic showing how strong landing pages can increase B2B lead generation.
Landing Page Design Best Practices: Increasing Conversions Strategically

Imagine you want to take a bath after a long day at work. You run the water at the perfect
Image representing digital content marketing and how storytelling can make an impact.
Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time
Image showing 5 tactics to enhance your account-based marketing.
5 Tactics To Test Today For Better Account-Based Marketing

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns
The Importance of Branding and Positioning

If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.