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Why Functional Content is Gaining Traction in 2024

Understanding Functional Content Functional content is a strategic approach to content creation...

7 of the Oldest Demand Generation Agencies

The Oldest Demand Generation Agencies Demand generation is not merely a buzzword....

How to Setup Google Ads Enhanced Conversions

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies 👋😭...

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Yours in Marketing – Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talen‪t‬
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Yours in Marketing – Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapor‪e‬
Journalists reporting on B2B digital marketing.
15 Journalists to Follow to Stay on Top of Digital Marketing Trends

In today’s changing media landscape, it can be challenging for B2B marketers...

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Yours in Marketing – Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industr‪y‬
Graphic showing the importance of blog promotion for your content strategy.
The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring...

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Yours in Marketing – Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kid‪s‬
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Yours in Marketing – Cyrus Shepard: SEO, Career Building, and Fine Cinem‪a‬
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Yours in Marketing – Joel Klettke: Crazy Creative Conversion Copywritin‪g‬
Graphic showing the battle of SEO vs PPC.
SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search...

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Yours in Marketing, a B2B Podcas‪t‬

Solving tough challenges for ambitious tech businesses since 2013.