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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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jared gardner
SaaS Marketing Makeover for Crowdstrike – With ServiceTitan’s Director of Demand Generation, Jared Gardner
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Sour & SaaS – Season 2 Episode 5 – With Lessonly’s CMO, Kyle Lac‪y
kyle lacy
Sour & SaaS – Season 2 Episode 5 – With Lessonly’s CMO, Kyle Lacy
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Marketo – With BombBomb’s VP of Marketing Strategy, John Rougeux
John Rougeux
SaaS Marketing Makeover for Marketo – With BombBomb’s VP of Marketing Strategy, John Rougeux
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Sour & SaaS – Season 2 Episode 4 – With Metadata.io’s Director of Growth, Mark Hube‪r
Mark Huber
Sour & SaaS – Season 2 Episode 4 – With Metadata.io’s Director of Growth, Mark Huber
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for BMC Software – With Vidyard’s VP of Marketing, Tyler Lessard
Tyler Lessard
SaaS Marketing Makeover for BMC Software – With Vidyard’s VP of Marketing, Tyler Lessard
How to Generate Leads for SaaS Businesses from the Experts
How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 2 Episode 3 – With 6sense’s CMO, Latané Conan‪t
Latane Conant
Sour & SaaS – Season 2 Episode 3 – With 6sense’s CMO, Latané Conant
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Talkdesk – With Former CMO at WebEx/Domo/Freshworks, David Thompson
David Thompson
SaaS Marketing Makeover for Talkdesk – With Former CMO at WebEx/Domo/Freshworks, David Thompson
State of Search Marketing 2020

The latest search marketing data, insights, and industry benchmarks for software marketers.
The Pillars of Demand Generation for SaaS Companies

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. The top SaaS companies
Top 5 B2B Marketing Ideas for 2023 (Online Edition)

It’s 2022. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Wordstream – With PathFactory’s Senior Director, Marketing, Cassandra Jowett
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Sour & SaaS – Season 2 Episode 2 – With Auth0’s SVP, Marketing & Growth, Martin Gontovnika‪s
Cassandra Jowett
SaaS Marketing Makeover for Wordstream – With PathFactory’s Senior Director, Marketing, Cassandra Jowett
Martin Gontovnikas
Sour & SaaS – Season 2 Episode 2 – With Auth0’s SVP, Marketing & Growth, Martin Gontovnikas
Evolution of the 4 Ps of Marketing

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John
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Sour & SaaS – Season 2 Episode 1 – With Trainual’s CMO Jonathan Ronzi‪o‬
Jonathan Ronzio
Sour & SaaS – Season 2 Episode 1 – With Trainual’s CMO Jonathan Ronzio
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.