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 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for BamboorHR – With Matterport’s CMO, Robin Daniel‪s‬
Graphic representing marketing forecasting.
Constructs to Avoid When Forecasting Marketing Efforts and Reporting

While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked
Robin Daniels
SaaS Marketing Makeover for BambooHR – With Matterport’s CMO, Robin Daniels
Graphic showing how to really increase your website ranking in the new year.
Why Your Website Won’t Rank – The New Search Engine Reality

The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider
Moment With a Marketing Maverick – Michelle Mckinley

Michelle Mckinley is the senior director of growth marketing at CareerArc, a team that offers technology-based social recruiting and outplacement
How to Talk SEO to Your CMO
To sell the value of SEO internally at your organization, you need to know how to speak the language of the C-suite. Learn
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SaaS Marketing Makeover for Sprout Social Ep 7 – With Terminus Chief Evangelist and Co-founder, Sangram Vajr‪e‬
Sour & SaaS Podcast Thumbnail
Sour & SaaS Episode 9 – With Sevan’s Strategy & Digital PR CEO, Sarah Evan‪s‬
Sour & SaaS Podcast Thumbnail
Sour & SaaS Ep 10 – With GM, VP of Marketing and Strategy of CloudApp – Joe Marti‪n‬
sangram vajre
SaaS Marketing Makeover for Sprout Social – With Terminus Chief Evangelist and Co-founder, Sangram Vajre
Joe Martin
Sour & SaaS Episode 10 – With GM, VP of Marketing and Strategy of CloudApp – Joe Martin
Sonya Hansen
Moment with a Marketing Maverick – Sonya Hansen

Sonya Hansen is the director of demand generation at Matillion, a team that delivers technology that helps companies exploit their
MQL vs SQL: The Great SaaS Metric Debate
Is the MQL as valuable as it once was? Maybe it's time for the SQL to have a seat at the table. Let's
Sarah Evans
Sour & SaaS Episode 9 – With Sevan’s Strategy & Digital PR CEO, Sarah Evans!
Sour & SaaS Podcast Thumbnail
Sour & SaaS Ep 8 – With Crossbeam’s Director of Content, Sean Blanda‪!
Sean Blanda
Sour & SaaS Episode 8 – With Crossbeam’s Director of Content, Sean Blanda!
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Sour & SaaS Ep 7 – With SaaSy Copywriting’s Owner/Freelance Writer, Maria Waid‪a‬
Maria Waida
Sour & SaaS Episode 7 – With SaaSy Copywriting’s Owner/Freelance Writer, Maria Waida
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Unbounce Ep 6 – With Former VP of Marketing at Engagio, Megan Heue‪r‬
Megan Heuer
SaaS Marketing Makeover for Unbounce – With Former VP of Marketing at Engagio, Megan Heuer
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SaaS Marketing Makeover for Intercom Ep 3 – With Founder of SEO for the Rest of Us, Brendan Huffor‪d‬
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SaaS Marketing Makeover for Workable Ep 4 – With Kinsta’s Lead Generation Specialist, Mike K. Tatu‪m‬
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SaaS Marketing Makeover for SugarCRM Ep 5 – With Buffer’s VP of Marketing, Kevan Le‪e‬
Sour & SaaS Podcast Thumbnail
Sour & SaaS Ep 6 – With Fidelis Cybersecurity Sr. Marketing Operations Manager, Moni Oloyed‪e
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.