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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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HubSpot CRM Optimization: How to Build a Clean, Scalable, and High-Performing Database

HubSpot rarely fails in loud, obvious ways. It fails politely. Quietly. With clean-looking dashboards that everyone side-eyes and pipeline numbers
The Evolution of Programmatic Native Ads in a Content-Led Market

Most B2B buyers have trained themselves to ignore display ads. Banners fade into the background, often carrying the same tired
The B2B Marketer’s Guide to ABM Tactics That Actually Move Pipeline

Most ABM programs still get judged by engagement. Clicks, impressions, account reach. None of that matters if opportunities do not
A Modern Framework for Data Analytics in Sales and Marketing Alignment

Most B2B organizations don’t suffer from a lack of data. They suffer from fractured reality. Marketing dashboards tell one story
A How-To Guide to B2B Enterprise SEO for Organic Growth

B2B enterprise SEO gets complicated quickly. Large sites, long sales cycles, multiple stakeholders, and a constant stream of internal change
The Complete Guide to Building a SaaS Marketing Plan That Drives Results

Key takeaways A successful SaaS marketing plan needs to align with long sales cycles, complex buying committees, and recurring revenue
Programmatic Advertising vs. Google Ads: The B2B Marketer’s Guide to Smarter Media Buying

Most B2B media plans break down for the same reason: platforms are chosen based on familiarity or clicks, not on
A Buyer’s Guide to Choosing the Right HubSpot Implementation Agency

Choosing a HubSpot implementation agency is not a branding exercise or a procurement checkbox. For B2B leaders, it is an
The Blueprint for Next-Gen GTM Attribution in a Multi-Touch World

Revenue attribution used to be simple in the same way map reading used to be simple. You were rarely accurate,
Inside the Playbook: B2B Account-Based Marketing Examples That Drive Real Growth

Most ABM content explains what account-based marketing is supposed to do. Far less shows how teams actually used it to
Your Essential Guide to LLMs and the Future of AI Content

B2B buying research is getting compressed. Your prospects are asking questions in answer engines, getting synthesized summaries, and moving on
The Ultimate B2B Conversion Rate Optimization Guide

For senior B2B marketers and RevOps leaders, conversion rate optimization is not about squeezing more clicks out of the same
Top 6 B2B Marketing Analytics Tools in 2026: A Revenue-Focused Guide

Most B2B organizations are not short on marketing data. They are short on shared conviction. Dashboards say one thing, CRM
10 B2B Content Marketing Mistakes (and How to Avoid Them)

Many B2B teams make similar content marketing mistakes unintentionally. Most often, it’s because the failure modes aren’t obvious. Your content
Sour & SaaS Episode 5: Founder-Led Content (The Real Playbook) with Tommy Clark, CEO at Compound
Tommy Clark, Founder & CEO of Compound Content Studio, breaks down why founders who go fully hands-off end up with generic, forgettable content
ABM Marketing Tactics That Hurt Growth: What High-Performing Teams Avoid

Most ABM marketing tactics fail for a quiet reason that rarely shows up in postmortems. Teams mistake activity for discipline.
The Modern Guide to HubSpot Email Marketing Best Practices

Scaling revenue through email requires more than just a regular cadence of campaigns. Successful marketing teams create messaging aligned with
Building a Go-To-Market Strategy Consulting Framework

B2B growth rarely stalls because teams lack effort or ideas. It stalls because execution outpaces structure. New channels get added
The Blueprint for Proactive Churn Prevention Using AI

Retaining customers has become one of the most reliable ways to protect and grow revenue, yet most companies still treat
The Playbook for Improving Mobile Conversion Rates

Mobile traffic has been the default buyer touchpoint for a while, yet a lot of B2B sites still behave like
5 Top Qualities to Look for in a B2B Marketing Automation Consultant

Choosing a marketing automation consultant is one of those decisions that quietly determines whether your investment turns into pipeline or
The Witness: Your Content Drives Traffic, Not Trials
If you can't connect your content to pipeline, the problem isn't measurement — it's strategy. This video breaks down why bottom-of-funnel content should
Guide to Developing a Winning Customer Lifecycle Marketing Strategy

B2B growth does not stall because teams lack tactics. It stalls because acquisition, retention, and expansion are treated as separate
The Modern Guide to B2B Customer Analytics and Buyer Insights

Most B2B companies don’t struggle because they lack customer data. They struggle because that data doesn’t help them answer the
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.