Analytics Archives - Directive CA

Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?

Lizzie Davey / April 22, 2022

Imagine the possibilities you can unlock if you could read your customers’ minds and deliver tailored experiences. While brain-reading technologies

B2B

Google Analytics KPIs SaaS Websites Need To Track

Lizzie Davey / April 22, 2022

Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the

Perspectives

How to Use SaaS Marketing Metrics To Track Your Growth

Garrett Mehrguth / March 18, 2021

Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can

Guides

How to Setup Google Tag Manager in WordPress (Step-by-Step)

Garrett Mehrguth / October 8, 2020

Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide,

Insights

6 Best Google Analytics Alternatives You Should Know

Garrett Mehrguth / July 1, 2020

Looking for the best Google Analytics alternatives that can help you analyze and report on your web traffic? For most

PPC

5 Best Google Analytics Goals Examples to Copy

Garrett Mehrguth / July 1, 2020

If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you’ll need to set up Google Analytics Goals. To help you get started, we’ve created this short guide with five Google Analytics goals examples and when to use them.

Guides

Smart Goals in Google Analytics Explained in Plain English

Garrett Mehrguth / July 1, 2020

Are you interested in implementing Smart Goals in Google Analytics, but unsure of how they really work or how to

Guides

Essential Guide to Google Analytics Goal Funnels

Garrett Mehrguth / July 1, 2020

Google Analytics goal funnels are a powerful conversion analysis and optimization tool for digital marketers. They allow marketers to collect

SEO

Best SEO Metrics You Should Know

Garrett Mehrguth / June 29, 2020

Whether you’re new to digital marketing metrics and SEO, or simply brushing up on your knowledge and skills, we’ve created this guide to get you acquainted with the best SEO metrics you should know.

Insights

Top 7 SEO KPIs You Need to Track

Garrett Mehrguth / June 29, 2020

Trying to narrow down the most important SEO KPIs that can help you evaluate campaign success? Any time you start

Insights

Why Digital Marketing Analytics Matters

Garrett Mehrguth / June 3, 2020

Digital marketing analytics is playing a bigger role than ever in the marketing campaigns that businesses launched recently. Individual marketers

Paid Media

Looker Studio vs. Tableau Desktop: What’s Better for You?

Garrett Mehrguth / May 22, 2020

Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing

Paid Media

Google Search Console vs Google Analytics: What’s the Difference?

Garrett Mehrguth / May 13, 2020

Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools

Revenue Operations

10 Best Free Looker Studio Templates

Garrett Mehrguth / April 30, 2020

Data visualization is an essential aspect of performance marketing, and using the right tools can help you make sense of your tech company and drive actionable insights. Google Data Studio is a powerful platform that allows businesses to create stunning data visualizations, but creating reports from scratch can be time-consuming and challenging. Fortunately, there are many free templates available that can help you get started quickly and easily.

Revenue Operations

14 Best Google Data Studio Examples to Copy

Garrett Mehrguth / April 24, 2020

Unlocking the true potential of Google’s data visualization platform can be a daunting task for tech marketers. That’s why we believe that exploring Google Data Studio examples is a fantastic way to kickstart your journey towards becoming a data visualization master. Just plug in your own data and start using these dashboards to develop performance insights for your own marketing campaigns.