PPC Strategy Playbook: How to Build a High-Performing Paid Search Plan
There is a moment in every paid search program where you realize the platform is not the problem. The tactics
PPC
4 Common B2B Google Ads Mistakes and How to Fix Them
If you run demand capture in B2B, Google Ads remains the most reliable way to meet buyers at the moment
What is A/B Testing in Digital Marketing?
A/B testing is one of the most important elements of conversion rate optimization, but what is A/B testing in digital marketing exactly? How do tech marketers use it to increase their landing page conversion rates and achieve better campaign ROI? Here’s a quick resource on A/B testing in tech marketing.
How to Find the Best PPC Consultant Services
PPC consultants enjoy a career that is both fulfilling and rewarding, with great financial compensation and the opportunity to make an impact every day using your marketing knowledge and skills. Find out what PPC consultants do every day, what skills they need to get started, and how to kickstart your PPC consulting career.
Top 10 Most Popular Google Display Ad Sizes in 2025
To optimize your next PPC display campaign, it’s important that you choose the top-performing ad sizes with ad placements that are most likely to generate impressions and conversions for your campaign. You’ll need to choose a variety of sizes and include both text and image ads for desktop and mobile devices. Find out the optimal mix.
How to Setup Google Ads Enhanced Conversions
The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies 👋😭 Privacy changes from more and more restrictions on
How to Find Competitor’s Keywords with SpyFu
Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher
9 Best B2B Marketing Campaigns – With Actionable Examples
What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low. So when you
LinkedIn Conversation Ads that Actually Work [With Examples]
LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and
DIY: $3M in Revenue in 30 Days with a Reliable Paid Media Strategy
When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget. Set your team up for success by applying our 4-step approach to building an impressive paid media strategy.
4 Crucial Tips for Using Google’s Smart Bidding for SaaS Marketing
The concept of machine learning has mixed connotations, though it has come a long way since the days of The
The Ultimate Targeting Guide for LinkedIn Advertising
Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel
Why Paid Media Needs to be Included in the College Marketing Degree
Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so
The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even
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9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
What is a Google Text Ad? Essential Guide
Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads,
Negative Keyword Match Types: Essential Guide
Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to
6 Top PPC Tools You Need
The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google
Phrase Match vs. Broad Match: Key Differences
As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
Keyword Match Types: Everything You Need To Know
Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their
Digital Advertising 101: Everything You Need To Know
Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple
What is Keyword Targeting? Essential Guide
When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and
5 PPC Certifications You Need & How to Pass Them
Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital
What Does a PPC Specialist Do? 10 Must-Have Skills
If you’re excited about starting a career as a PPC specialist, you may be wondering: What does a PPC specialist do? To help you learn more about the role and decide if it’s right for you, here’s a short resource explaining the ins and outs of the PPC specialist role.
How Do I Know if a PPC Course is Right for Me?
Are you looking for a PPC course that can help you develop new skills or even launch a career in pay-per-click advertising?
Best PPC Metrics to Pay Attention to
Looking for the best PPC metrics to pay attention to when analyzing campaign performance? Online marketers use digital marketing metrics to measure
How to Choose the Best PPC Training for You
Are you searching for a PPC training course that can help you market a product or service on Google Ads,
PPC Competitors: How to Gain the Upper Hand
Need help leveraging PPC competitor insights to optimize your digital advertising campaigns? PPC competitor analysis is an essential component of
What is PPC Competitor Analysis [Guide]?
Are you wondering how you can use PPC competitor analysis to spy on your advertising competitor and capture more traffic
8 Types of Digital Advertising You Should Know
When it comes to advertising online, there isn’t just one way to connect with your customers and deliver winning messages that drive conversions. Today, tech marketers have more options than ever before for getting the word out about their products and services—the key is choosing the right advertising formats to connect with the right audiences at the right time with the right message that drives campaign success.
5 Best Google Analytics Goals Examples to Copy
If you want to be able to track metrics that really impact your business—things like lead generation, new account registrations, email newsletter opt-ins, or white paper downloads—you’ll need to set up Google Analytics Goals. To help you get started, we’ve created this short guide with five Google Analytics goals examples and when to use them.
What are Smart Display Campaigns? Essential Guide
Are you searching for an easier way to manage your display advertising campaigns without all of the manual work of
6 PPC Software Tools You’ll Love
Did you know that you can use PPC software tools to save time and increase your efficiency when managing ad
How to Learn PPC [The Best Way]
What’s the best way to learn PPC advertising? If you’re new to PPC advertising, learning the skills to launch your first