17 Top B2B Programmatic Advertising Agencies Built for Performance at Scale

Turning Programmatic Advertising Into a Performance Channel

Programmatic advertising has a reputation problem. Too often, it gets lumped in with opaque dashboards, mysterious line items, and “trust us” optimization that no one can clearly explain. In reality, programmatic is one of the most powerful levers B2B teams have when it is done with intent, structure, and accountability. It allows brands to move beyond blunt targeting and into precision buying, reaching the right accounts, decision makers, and buying groups across the open web with control and scale. When executed well, programmatic stops being a black box and starts behaving like a strategic extension of your paid media engine.

That shift is why the role of the programmatic agency matters more than ever. The best partners do not chase cheap impressions or hide behind vanity reach. They build media strategies rooted in audience quality, contextual relevance, and measurable business outcomes. They understand how programmatic fits alongside search, paid social, and lifecycle marketing, not as a silo but as a multiplier. This list highlights the agencies that treat programmatic as a performance channel, not a guessing game, and help B2B brands buy media with clarity, confidence, and control.

TL;DR – Top Programmatic Advertising Agencies

1. Directive: Directive is the strongest choice for B2B brands that want programmatic advertising tied to real buyer influence and measurable performance. We design programmatic strategies around audience quality, contextual relevance, and transparency so media spend supports consideration, demand, and downstream outcomes. Brands like Cisco, ZoomInfo, and Seismic partner with Directive to turn programmatic into a clear, accountable growth channel.

2. AdRoll: A well-known programmatic platform that helps B2B brands activate retargeting and prospecting at scale. AdRoll simplifies programmatic execution across display, native, and video while maintaining performance-focused optimization. It is a strong option for teams expanding beyond search and paid social without heavy internal infrastructure.

3. Basis Technologies: An enterprise-grade programmatic platform built for control, transparency, and advanced media operations. Basis is trusted by organizations that need deep visibility into buying decisions, supply paths, and performance metrics. Best suited for B2B teams managing complex, hybrid, or in-house programmatic models.

4. Tinuiti: A performance-led media agency that integrates programmatic tightly with search, paid social, and full-funnel strategy. Tinuiti emphasizes testing, optimization, and attribution clarity to ensure programmatic contributes meaningfully to demand and revenue. A strong fit for B2B brands that want programmatic managed with performance rigor.

5. Merkle: A data-driven programmatic leader known for activating first-party data and identity intelligence at enterprise scale. Merkle excels at connecting programmatic media with customer data, analytics, and broader marketing systems. Ideal for B2B organizations with sophisticated data environments and complex targeting needs.

Key Advantages of Working With a B2B Programmatic Advertising Agency

Let’s zoom in on what a strong programmatic agency actually delivers, beyond what most internal teams or generic media partners can realistically manage.

You Gain Precision Access to High-Intent Audiences Across the Open Web

Programmatic agencies specialize in reaching buyers outside the walled gardens where intent often gets diluted. They use a combination of first-party data, account targeting, contextual signals, and publisher relationships to reach decision makers while they are actively researching. This allows B2B brands to influence buying groups earlier and more consistently across the journey. Instead of chasing clicks, programmatic becomes a way to maintain presence where real consideration happens.

Because agencies manage programmatic across many B2B environments, they know how to balance scale with relevance. They understand which inventory types, formats, and targeting methods actually perform and which ones quietly waste budget. You benefit from that pattern recognition immediately.

You Get Transparency and Control in a Channel Known for Black Boxes

Programmatic has earned a reputation for being opaque, especially when performance reporting lacks clarity. A strong agency brings structure, clear reporting frameworks, and accountability to every layer of the buy. They break down where spend is going, how audiences are built, which placements matter, and how performance ties back to business outcomes.

This level of transparency helps teams make confident decisions instead of reacting to surface-level metrics. It also allows programmatic to integrate cleanly with search, paid social, and broader media strategy. When you can see and understand what is happening, optimization becomes intentional instead of reactive.

You Benefit From Smarter Media Buying That Prioritizes Quality Over Volume

Programmatic agencies are not incentivized to chase cheap impressions. Their value comes from optimizing toward attention quality, contextual alignment, and downstream impact. They understand how frequency, creative rotation, inventory selection, and timing affect buyer perception and performance.

This approach reduces waste and protects brand credibility while improving efficiency. Rather than flooding the market, agencies focus on showing up in the right environments with messaging that fits the moment. That shift alone can dramatically improve how programmatic supports pipeline and brand lift.

You Stay Ahead of Privacy, Identity, and Measurement Changes

The programmatic landscape is constantly shifting as cookies phase out, privacy standards tighten, and identity solutions evolve. Agencies stay close to these changes because it is core to their job. They test new identity frameworks, contextual strategies, and measurement approaches long before most internal teams have time to react.

This ensures your media strategy stays compliant, resilient, and effective even as targeting rules change. Instead of scrambling to adjust, you move forward with a plan that is already designed for the next version of programmatic.

With the advantages clear, the next step is understanding what to look for when choosing the right programmatic partner for your B2B business.

1. Directive Consulting

Performance-led programmatic built to influence real B2B buying decisions

At Directive, we build programmatic advertising systems that help B2B brands reach real buying groups with precision, control, and accountability. Our work focuses on audience strategy, inventory quality, creative alignment, and measurement frameworks that connect media exposure to meaningful business impact. We approach programmatic through the lens of performance and intent, not impression volume or black-box buying. That means every campaign is designed to influence buyer consideration, reinforce demand across the funnel, and support revenue-driving channels like search, paid social, and lifecycle marketing. We also prioritize transparency so teams understand exactly where spend goes and why it performs.

Because we work across complex B2B categories, our programmatic strategies are built to scale without sacrificing quality. We support teams with audience development, contextual targeting, account-based media, creative testing, and continuous optimization across display, video, and CTV. Our specialists bring deep experience across paid media, analytics, RevOps, and creative, allowing programmatic to function as a multiplier rather than a siloed channel. Brands partner with us because we make programmatic accountable, understandable, and directly tied to growth.

Services: Programmatic Display, Video and CTV, Account-Based Media, Audience Strategy, Performance Measurement
Standout Clients: Cisco, ZoomInfo, Seismic
Best For: B2B teams that want programmatic tied to real buyer influence and revenue performance
Why Choose Directive:
✔️ Programmatic built for B2B buying groups
✔️ Transparent media strategy and reporting
✔️ Strong integration with broader paid media and growth systems

2. AdRoll

Programmatic retargeting and prospecting at scale for growth-focused brands

AdRoll is best known for helping brands activate programmatic media across retargeting and prospecting with speed and scale. Their platform enables advertisers to reach audiences across display, native, and video inventory using behavioral and contextual signals. AdRoll’s strength lies in simplifying programmatic execution while maintaining performance-focused optimization. For B2B brands, this allows consistent visibility across the open web without requiring heavy internal infrastructure.

AdRoll has built a strong reputation through ease of use, strong documentation, and a product-led approach that appeals to growing teams. Their managed services and automation capabilities help marketers launch and optimize campaigns quickly while maintaining control over spend and creative. AdRoll works well for teams that want dependable programmatic coverage with clear reporting and straightforward optimization levers. Their platform continues to be a popular entry point for B2B advertisers expanding beyond search and paid social.

Services: Programmatic Display, Retargeting, Prospecting, Audience Targeting
Standout Clients: Shopify, Zendesk, Levi’s
Best For: B2B teams looking for scalable programmatic reach with minimal complexity
Why Choose AdRoll:
✔️ Strong retargeting and prospecting capabilities
✔️ Easy activation and optimization
✔️ Clear performance reporting

3. Basis Technologies

Enterprise-grade programmatic platform with deep media intelligence

Basis Technologies provides a powerful programmatic platform designed for advertisers and agencies managing complex media strategies. Their solution supports planning, buying, execution, and measurement across programmatic display, video, audio, and CTV. Basis is known for its depth of control, allowing teams to manage supply paths, optimize toward performance metrics, and maintain visibility into every layer of spend. This makes it a strong fit for B2B organizations with advanced media requirements.

The company has earned credibility through long-term adoption by enterprise advertisers and agencies that value transparency and flexibility. Basis offers advanced reporting, workflow management, and optimization tools that support disciplined media operations. Their platform is often chosen by teams that want to bring programmatic in-house or run hybrid models with agency support. For B2B brands prioritizing governance, insight, and control, Basis provides a robust foundation.

Services: Programmatic Buying Platform, Media Planning, Cross-Channel Measurement
Standout Clients: United Airlines, Carhartt, Blue Cross Blue Shield
Best For: Enterprise B2B teams needing advanced control and transparency
Why Choose Basis Technologies:
✔️ Deep visibility into media execution
✔️ Strong enterprise-grade tooling
✔️ Flexible support for complex buying models

4. Tinuiti

Full-funnel programmatic tied to performance, not just impressions

Tinuiti is a performance-focused media agency with strong programmatic capabilities across display, video, and CTV. Their approach emphasizes audience quality, creative alignment, and measurement rigor rather than chasing cheap reach. Tinuiti integrates programmatic tightly with search, paid social, and marketplace media to support full-funnel performance. This makes programmatic an active contributor to demand rather than a passive awareness layer.

The agency has built its reputation through consistent results, strong client relationships, and a data-driven operating model. Tinuiti’s programmatic teams focus on testing, optimization, and attribution clarity, helping B2B brands understand how media exposure supports downstream performance. Their strength lies in making programmatic work alongside other channels instead of operating in isolation. For B2B marketers seeking a performance-led agency that treats programmatic as part of a larger growth system, Tinuiti is a strong choice.

Services: Programmatic Display and Video, CTV, Audience Strategy, Performance Media
Standout Clients: HP, Grubhub, Nest
Best For: B2B brands wanting programmatic integrated into full-funnel media strategy
Why Choose Tinuiti:
✔️ Performance-first media philosophy
✔️ Strong cross-channel integration
✔️ Proven optimization and testing frameworks

5. Merkle

Data-driven programmatic powered by identity and customer intelligence

Merkle brings a data-first approach to programmatic advertising, combining audience intelligence, identity resolution, and media execution at enterprise scale. Their programmatic strategies focus on reaching high-value audiences through precise targeting, clean data activation, and strong measurement discipline. Merkle treats programmatic as part of a broader customer strategy, connecting media exposure to downstream engagement and revenue influence. This allows B2B brands to move beyond surface-level reach and into more accountable, insight-driven buying.

With deep roots in data, analytics, and CRM integration, Merkle excels at activating first-party data across programmatic channels. Their teams are experienced in navigating complex privacy requirements and evolving identity frameworks, which is critical in today’s media environment. Merkle’s scale and infrastructure make them a strong partner for enterprise organizations with sophisticated data needs. Brands choose Merkle when they want programmatic media informed by customer intelligence rather than isolated buying signals.

Services: Programmatic Display and Video, Identity-Based Targeting, Data Activation, Media Measurement
Standout Clients: Adobe, Salesforce, American Express
Best For: Enterprise B2B brands with advanced data and identity needs
Why Choose Merkle:
✔️ Strong identity and data capabilities
✔️ Enterprise-scale media execution
✔️ Programmatic tied to customer intelligence

6. Wpromote

High-impact programmatic blended with creative and performance rigor

Wpromote approaches programmatic advertising as a performance channel that must work in lockstep with creative and analytics. Their teams focus on audience strategy, inventory selection, and creative alignment to ensure programmatic placements reinforce broader brand and demand efforts. Wpromote is known for integrating programmatic across display, video, and CTV while maintaining tight performance oversight. This allows B2B brands to scale reach without sacrificing relevance or control.

The agency has built a strong reputation through enterprise partnerships and consistent performance outcomes. Wpromote’s programmatic execution benefits from in-house creative and analytics teams, enabling faster testing and iteration. Their emphasis on transparency and reporting gives clients confidence in how budgets are deployed and optimized. For B2B teams that want programmatic managed with the same rigor as paid search or paid social, Wpromote is a compelling option.

Services: Programmatic Display, Video and CTV, Audience Strategy, Performance Analytics
Standout Clients: Adobe, Intuit, TransUnion
Best For: B2B brands seeking programmatic with strong creative and analytics integration
Why Choose Wpromote:
✔️ Performance-led media execution
✔️ In-house creative and analytics support
✔️ Clear reporting and optimization discipline

7. Media.Monks

Global programmatic execution with advanced creative and data layering

Media.Monks delivers programmatic advertising at global scale, combining media buying expertise with advanced creative production and data strategy. Their programmatic capabilities span display, video, CTV, and emerging formats, allowing brands to execute consistent messaging across markets. Media.Monks places a strong emphasis on creative relevance, ensuring programmatic ads feel contextual and intentional rather than generic. This helps B2B brands maintain credibility while expanding reach.

The agency is known for its ability to handle complex, multi-region media programs with centralized strategy and local execution. Media.Monks integrates data signals, creative variation, and performance insights into a unified operating model. Their scale and technical depth make them well suited for enterprise organizations with global buying needs. Brands partner with Media.Monks when they need programmatic campaigns that balance reach, consistency, and creative quality.

Services: Programmatic Media Buying, Creative Production, Data Strategy, Global Campaign Execution
Standout Clients: Google, Meta, Salesforce
Best For: Global B2B brands running multi-market programmatic campaigns
Why Choose Media.Monks:
✔️ Strong creative and media integration
✔️ Global execution capabilities
✔️ Advanced use of data and signals

8. Brainlabs

Experimentation-led programmatic buying built for measurable outcomes

Brainlabs approaches programmatic advertising with a testing-first mindset, emphasizing experimentation, measurement, and continuous improvement. Their teams design programmatic strategies that prioritize learning velocity alongside performance, allowing B2B brands to refine targeting and messaging over time. Brainlabs integrates programmatic closely with other paid media channels to ensure insights transfer across the funnel. This makes programmatic a contributor to broader growth strategy rather than a standalone effort.

The agency has built its reputation on analytical rigor and transparent communication. Brainlabs is known for clearly explaining what is working, what is not, and why. Their programmatic execution benefits from strong internal research and a culture of experimentation that keeps strategies current. For B2B teams that value evidence-based decision making and ongoing optimization, Brainlabs offers a disciplined and thoughtful approach to programmatic media.

Services: Programmatic Display and Video, CTV, Media Testing, Performance Measurement
Standout Clients: Cisco, Expedia, Shopify
Best For: B2B brands that want programmatic driven by testing and insights
Why Choose Brainlabs:
✔️ Strong experimentation framework
✔️ Clear and honest performance reporting
✔️ Continuous optimization mindset

9. PMG

Strategic programmatic activation across premium inventory and channels

PMG approaches programmatic advertising as a strategic lever within a broader, integrated media ecosystem. Their team focuses on audience development, premium inventory access, and thoughtful channel coordination across display, video, and CTV. PMG designs programmatic campaigns to complement search and paid social, ensuring media exposure reinforces demand rather than duplicating effort. Their work emphasizes quality placements, contextual relevance, and disciplined optimization tied to business objectives.

The agency has built a strong reputation with enterprise brands by prioritizing long-term performance over short-term volume. PMG brings a consultative mindset to programmatic, helping clients understand how buying decisions influence brand perception and downstream engagement. Their teams are known for clear communication, detailed reporting, and consistent performance improvements. For B2B brands looking to integrate programmatic into a holistic paid media strategy, PMG offers a thoughtful and well-structured approach.

Services: Programmatic Display and Video, CTV, Audience Strategy, Integrated Media Planning
Standout Clients: Apple, Nike, Indeed
Best For: B2B brands seeking programmatic aligned with broader media strategy
Why Choose PMG:
✔️ Strong premium inventory access
✔️ Integrated cross-channel execution
✔️ Strategic and consultative approach

10. Jellyfish

Modern programmatic media buying grounded in analytics and cloud expertise

Jellyfish combines programmatic media execution with strong analytics and technology foundations. Their approach focuses on using data signals and performance insights to guide buying decisions across display, video, and CTV. Jellyfish treats programmatic as part of a measurement-driven ecosystem, ensuring campaigns are structured around clear objectives and learnings. This helps B2B teams understand how programmatic contributes to awareness, consideration, and demand reinforcement.

The agency is well known for its digital maturity and close alignment with major technology platforms. Jellyfish brings strong reporting discipline and performance transparency, allowing teams to track progress and optimize with confidence. Their experience across analytics, cloud infrastructure, and media gives them a unique perspective on how programmatic fits into modern marketing stacks. B2B brands partner with Jellyfish when they want programmatic buying informed by strong data and operational clarity.

Services: Programmatic Display and Video, CTV, Media Analytics, Performance Reporting
Standout Clients: Spotify, Uber, Nestlé
Best For: B2B teams prioritizing analytics-driven programmatic execution
Why Choose Jellyfish:
✔️ Strong analytics and reporting foundation
✔️ Data-informed media strategies
✔️ Clear performance visibility

11. Croud

Scalable programmatic powered by in-market intelligence and automation

Croud delivers programmatic advertising through a combination of in-house expertise and a global network of specialists. Their approach emphasizes intelligent audience targeting, automation, and scalable execution across display, video, and CTV. Croud focuses on reaching in-market audiences using behavioral and contextual signals rather than broad demographic assumptions. This allows B2B brands to maintain relevance while scaling reach efficiently.

The agency has built a strong presence in the U.S. market by combining flexibility with performance discipline. Croud is known for transparent communication and a collaborative working model that gives clients insight into how campaigns are managed. Their programmatic strategies are designed to evolve with changing data signals and market conditions. For B2B companies seeking a balance between scale, efficiency, and control, Croud offers a modern and adaptable programmatic approach.

Services: Programmatic Media Buying, Audience Targeting, Automation, Performance Optimization
Standout Clients: Amazon, Netflix, HSBC
Best For: B2B brands looking for scalable and flexible programmatic execution
Why Choose Croud:
✔️ Strong use of in-market data
✔️ Flexible and scalable delivery model
✔️ Transparent optimization approach

12. iProspect

Performance-focused programmatic within integrated media strategies

iProspect delivers programmatic advertising as part of a full-funnel performance media strategy. Their teams focus on aligning programmatic exposure with intent signals across search, social, and other paid channels. iProspect designs campaigns that support awareness and consideration while maintaining clear performance benchmarks. This integrated approach helps B2B brands understand how programmatic contributes to overall demand generation efforts.

As part of a global media network, iProspect brings scale, process discipline, and access to advanced media tools. Their programmatic teams emphasize measurement, optimization, and consistent reporting to ensure campaigns remain accountable. iProspect is often chosen by B2B brands that want programmatic buying supported by established infrastructure and proven methodologies. Their ability to connect programmatic with broader performance goals makes them a reliable partner for large-scale initiatives.

Services: Programmatic Display and Video, CTV, Integrated Media Planning, Performance Optimization
Standout Clients: Microsoft, Hilton, Intel
Best For: B2B brands needing programmatic within a full-funnel media framework
Why Choose iProspect:
✔️ Strong performance media foundation
✔️ Integrated cross-channel execution
✔️ Scalable global capabilities

13. Collective Measures

Independent programmatic agency focused on transparent buying

Collective Measures approaches programmatic advertising with a clear emphasis on accountability, audience quality, and business outcomes. Their team builds programmatic strategies that prioritize thoughtful inventory selection, contextual alignment, and disciplined optimization across display, video, and CTV. Rather than maximizing scale for its own sake, Collective Measures focuses on ensuring media placements align with brand standards and performance objectives. This approach helps B2B brands understand not only where their ads appear, but how those placements contribute to awareness, consideration, and downstream engagement.

The agency has earned a strong reputation in the U.S. market by rejecting opaque buying practices in favor of detailed reporting and open communication. Collective Measures works closely with clients to align programmatic with broader paid media and brand strategies, ensuring consistency across channels. Their independence allows them to remain flexible and platform-agnostic as inventory, privacy standards, and measurement models evolve. For B2B teams seeking programmatic buying that is understandable, controllable, and aligned with real business impact, Collective Measures offers a disciplined and trustworthy partnership.

Services: Programmatic Display and Video, CTV, Audience Strategy, Media Measurement
Standout Clients: UnitedHealth Group, Andersen Windows, Land O’Lakes
Best For: B2B brands prioritizing transparency and accountability in programmatic
Why Choose Collective Measures:
✔️ Clear and detailed media reporting
✔️ Independent and platform-agnostic approach
✔️ Strong alignment with business outcomes

14. Goodway Group

Outcome-driven programmatic with a strong focus on transparency

Goodway Group delivers programmatic advertising with a strong operational mindset, focusing on media quality, supply path efficiency, and performance accountability. Their team designs programmatic strategies that balance reach with relevance across display, video, and CTV. Goodway Group treats programmatic as a measurable performance channel rather than a purely awareness-driven tactic. This allows B2B brands to maintain tighter control over spend while improving the consistency and quality of media exposure.

The agency is widely recognized for its leadership in supply path optimization, programmatic education, and transparent buying practices. Goodway Group works with organizations that demand clarity around where media dollars are spent and how performance is evaluated. Their consulting-led approach helps brands modernize media operations while maintaining governance and insight. For B2B companies that value discipline, accountability, and clean execution in programmatic advertising, Goodway Group stands out as a reliable partner.

Services: Programmatic Media Buying, CTV, Supply Path Optimization, Performance Analytics
Standout Clients: CVS Health, Dunkin’, Major League Baseball
Best For: B2B brands that value operational rigor and media accountability
Why Choose Goodway Group:
✔️ Deep supply path and transparency expertise
✔️ Strong operational discipline
✔️ Proven enterprise experience

15. Kepler Group

In-housing and hybrid programmatic models for enterprise brands

Kepler Group specializes in helping brands design and execute hybrid programmatic models that blend in-house capabilities with external expertise. Their programmatic work focuses on governance, audience intelligence, and scalable execution across display, video, and CTV. Kepler helps B2B brands determine which aspects of programmatic buying to internalize and which to support through agency partnerships. This approach gives organizations greater control without sacrificing performance or strategic guidance.

The agency has built a strong reputation working with complex enterprise organizations that require customization, flexibility, and long-term capability building. Kepler Group brings deep experience in data strategy, platform selection, and operational design. Their programmatic strategies are built to support both immediate performance goals and long-term media maturity. For B2B brands navigating in-housing decisions or evolving operating models, Kepler offers a thoughtful and future-proof approach to programmatic advertising.

Services: Programmatic Strategy, In-Housing Support, Audience Intelligence, Media Operations
Standout Clients: Airbnb, Spotify, The North Face
Best For: B2B brands exploring hybrid or in-house programmatic models
Why Choose Kepler Group:
✔️ Expertise in hybrid media structures
✔️ Strong focus on governance and control
✔️ Strategic long-term planning

16. MiQ

Programmatic intelligence specialists turning data signals into precise media execution

MiQ operates as a programmatic intelligence partner that sits between data, platforms, and media execution. Their team focuses on analyzing large volumes of data to identify meaningful signals that inform audience targeting and buying strategy. MiQ activates these insights across programmatic display, video, and CTV to improve relevance, efficiency, and performance. This signal-based approach allows B2B brands to move beyond assumptions and target audiences based on real behavior and intent.

The company has earned strong credibility in the U.S. market by maintaining independence and platform neutrality. MiQ works closely with brands and agencies to provide objective insights and execution support without pushing proprietary inventory or tools. Their strength lies in translating complex data into actionable media decisions while maintaining transparency throughout the process. For B2B organizations that want programmatic driven by intelligence and evidence rather than guesswork, MiQ offers a highly technical and trusted solution.

Services: Programmatic Media Buying, Data Intelligence, Audience Strategy, Performance Optimization
Standout Clients: Uber, Expedia, American Express
Best For: B2B brands seeking data-led programmatic precision
Why Choose MiQ:
✔️ Advanced signal-based targeting
✔️ Independent and platform-neutral execution
✔️ Strong analytical and optimization capabilities

17. StackAdapt

Programmatic-native media buying built around intent, context, and performance

StackAdapt is a programmatic-first advertising platform and managed service provider built around contextual targeting and intent-driven media buying. Their approach focuses on reaching audiences based on content consumption, behavioral signals, and real-time context rather than relying solely on identity-based targeting. StackAdapt supports programmatic display, native, video, and CTV campaigns, giving B2B brands flexibility across formats while maintaining relevance. This makes their platform especially effective in privacy-conscious environments where traditional targeting signals are becoming less reliable.

The company has earned strong adoption among U.S. B2B advertisers by prioritizing transparency, usability, and performance insights. StackAdapt provides clear reporting and optimization tools that help teams understand how audiences are built and how campaigns perform across channels. Their emphasis on contextual alignment helps brands show up in environments that reinforce credibility and intent. For B2B teams looking to modernize programmatic strategy while maintaining control and clarity, StackAdapt offers a future-ready solution.

Services: Programmatic Display and Native, Video and CTV, Contextual Targeting, Performance Optimization
Standout Clients: Shopify, IBM, HubSpot
Best For: B2B brands seeking privacy-safe and intent-driven programmatic
Why Choose StackAdapt:
✔️ Strong contextual and intent targeting
✔️ Clear reporting and optimization tools
✔️ Privacy-forward programmatic approach

18. Choozle

Self-serve and managed programmatic advertising with full transparency

Choozle delivers programmatic advertising through a combination of self-serve technology and managed services designed to remove complexity from media buying. Their platform enables advertisers to plan, launch, and optimize campaigns across display, video, CTV, audio, and digital out-of-home. Choozle emphasizes transparency, giving brands visibility into inventory sources, targeting logic, and performance metrics. This allows B2B teams to stay informed and confident in how their media budgets are deployed.

The company has built a strong reputation in the U.S. market through education, customer support, and accessible programmatic tooling. Choozle works well for brands that want greater involvement in programmatic decisions without sacrificing expertise. Their approach supports experimentation and learning while maintaining clear guardrails around spend and performance. For B2B advertisers seeking a balance between control and managed expertise, Choozle offers a flexible and trustworthy programmatic option.

Services: Programmatic Display and Video, CTV, Audio and DOOH, Campaign Management
Standout Clients: Ticketmaster, Frontdoor, ZenBusiness
Best For: B2B teams wanting transparent programmatic with optional hands-on control
Why Choose Choozle:
✔️ High visibility into media execution
✔️ Flexible self-serve and managed options
✔️ Strong education and client support

19. Hawthorne Advertising

Performance-driven programmatic and CTV buying built for measurable outcomes

Hawthorne Advertising specializes in performance-focused programmatic and advanced TV buying, with a strong emphasis on CTV and cross-screen measurement. Their programmatic strategies are designed to connect media exposure with measurable business outcomes rather than surface-level reach. Hawthorne focuses on audience quality, frequency management, and attribution modeling to help brands understand how programmatic investment drives real impact. This performance lens makes programmatic a more accountable and strategic channel.

The agency has built credibility in the U.S. market by helping brands navigate the growing complexity of CTV and cross-channel buying. Hawthorne combines media planning, analytics, and optimization to ensure campaigns remain efficient and outcome-oriented. Their expertise in advanced TV makes them a strong partner for B2B brands expanding into premium video environments. For teams seeking programmatic execution with strong measurement discipline and performance accountability, Hawthorne offers a focused and results-driven approach.

Services: Programmatic Display and Video, CTV, Advanced TV, Media Measurement
Standout Clients: Amazon, T-Mobile, Hyundai
Best For: B2B brands investing in CTV and performance-driven programmatic
Why Choose Hawthorne Advertising:
✔️ Strong CTV and advanced TV expertise
✔️ Performance and attribution focus
✔️ Measurable, outcome-driven media strategy

What to Consider When Hiring a Programmatic Agency

Demand Transparency Into Where Your Media Dollars Actually Go

Programmatic advertising only works when you can clearly see how and where your budget is being spent. Before hiring an agency, make sure they can explain inventory sources, targeting logic, and optimization decisions without hiding behind vague dashboards. A strong programmatic partner should provide visibility into placements, formats, and performance drivers so you understand what is working and why. If an agency cannot clearly articulate how they control quality and reduce waste, they are likely relying on scale instead of strategy.

Evaluate How They Build and Activate Audiences

Effective programmatic is driven by audience intelligence, not generic reach. Look for agencies that can explain how they use first-party data, contextual signals, account targeting, and intent layers to reach real buying groups. They should demonstrate experience activating audiences across display, video, and CTV in ways that support consideration and influence. A capable partner treats audience development as a strategic asset, not a checkbox inside a DSP.

Assess Their Ability to Integrate Programmatic With Your Broader Media Strategy

Programmatic should not operate in isolation from search, paid social, or lifecycle marketing. The right agency understands how programmatic supports other channels by reinforcing messaging, expanding reach, and maintaining presence throughout the buying journey. Ask how they coordinate creative, frequency, and measurement across channels to avoid overlap and inefficiency. Strong integration is what turns programmatic from background noise into a meaningful performance contributor.

Understand How They Measure Impact Beyond Impressions

Impressions alone are not a strategy. A qualified programmatic agency should define clear success metrics tied to engagement quality, site behavior, audience lift, and downstream performance signals. Ask how they evaluate effectiveness, optimize campaigns, and adjust strategy based on real outcomes. The best partners treat measurement as a feedback loop that continuously improves media quality and efficiency over time.

Finding the Right Programmatic Partner for the Road Ahead