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Programmatic Advertising Agency for B2B​

Precision Reach Engineered for Measurable B2B Growth

Scale smarter with data-backed strategies built for complex B2B buying journeys. Directive helps you reach the right accounts, audiences, and decision-makers across the open web, turning awareness into measurable pipeline.

The Programmatic Marketing Partner Trusted By B2B Category Leaders

OUR PROGRAMMATIC AD METHODOLOGY

Programmatic is more than automated media buying. It’s a precision reach engine that connects your brand with the right accounts, decision-makers, and buying committees across the open web. We combine first-party data, ICP modeling, ABM targeting, contextual placements, and real-time optimization to build campaigns that create awareness, influence buying journeys, and generate measurable pipeline.

147%
Reduction in CPA and 457% Increase in Paid Leads with Full-Funnel Execution
Aegis, a category leader, partnered with Directive Consulting to elevate their digital marketing strategy through integrated SEO, PPC, and programmatic advertising campaigns. The result: a 148% increase in overall conversions, a 147% decrease in CPA, and a 457% increase in paid leads—all driven by unified execution across performance channels.
Read the Case Study

Full-Funnel Programmatic Built for B2B Buying Journeys

OUR SERVICES
Directive builds programmatic strategies that reach your ICP across every stage of the funnel, from broad awareness to account-based targeting and high-intent retargeting. Each service is designed to help B2B brands scale visibility, improve audience precision, and measure the impact of media beyond last-click conversions.
First-Party Retargeting
Turn high-value site activity into pipeline opportunities by segmenting visitors based on page paths, engagement depth, form intent, and conversion exclusions.
ABM Targeting
Reach priority accounts using CRM lists, opportunity data, job-title filters, and intent overlays that identify in-market buyers within your target companies.
ICP Profile Targeting
Build audiences from your highest-performing customer profiles, then test curated B2B data segments across DSPs to find the personas most likely to convert.
Contextual Targeting
Expand awareness by placing your brand alongside the publications, topics, and industry content your ICP already trusts and consumes.
Multi-Channel Activation
Engage buyers across banners, online video, YouTube, CTV, audio, native, direct buys, and digital out-of-home with channel strategies mapped to funnel stage.
Custom Measurement
Measure programmatic impact through account reach, branded search lift, site engagement, inventory quality, viewability, completion rates, and Directive’s Campaign Quality Index.

Precision Media Buying Built To​ Maximize Your Return on Ad Spend

Our Process & Impact

Directive turns programmatic media into a measurable growth system, aligning precision targeting, efficient spend, and impact-focused measurement to accelerate pipeline across the B2B buying journey.

How Programmatic Turns Intent Into Impact.

72%
Increase Pipeline Contribution
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$1.4M
in Net-New Pipeline Influenced
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59%
Increase in SQLs QoQ
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Turn Precision Reach Into Predictable Pipeline

When every impression matters, broad targeting and generic reporting are no longer enough. Directive helps B2B brands reach the right buyers, validate campaign impact, and turn precision media into measurable business growth.