Programmatic Advertising Agency for B2B

Driving Measurable B2B Growth Through Precision and Innovation

Scale smarter with data-backed programmatic strategies built for B2B. With proprietary benchmark data from LinkedIn, Google, and top review sites, Directive delivers unmatched insights—and the precision to turn awareness into pipeline.

We're the programmatic marketing partner trusted by Adobe, Amazon, Samsung, Supermetrics, and other category leaders.

OUR PROGRAMMATIC AD METHODOLOGY

Unlike generic media buys, our programmatic approach zeroes in on your highest-value B2B buyers using real-time intent signals, firmographic filters, and verified platform data. From targeting to placement, every impression is engineered to convert attention into SQLs.

147%

Reduction in CPA and 457% Increase in Paid Leads with Full-Funnel Execution

Aegis, a category leader, partnered with Directive Consulting to elevate their digital marketing strategy through integrated SEO, PPC, and programmatic advertising campaigns. The result: a 148% increase in overall conversions, a 147% decrease in CPA, and a 457% increase in paid leads—all driven by unified execution across performance channels.

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Harnessing Data-Driven Programmatic Strategies for Unparalleled B2B Success

Precision Targeting

Leverage advanced firmographic and technographic data, enriched with real-time intent signals and account-level insights, to connect with high-value B2B decision-makers when they’re ready to engage. Minimize waste and maximize pipeline impact by focusing only on the right accounts.

Real-Time Optimization

Maximize performance with continuous, data-led adjustments to bids, creatives, and placements. Every channel and touchpoint is fine-tuned in real time based on live performance data to keep campaigns efficient, relevant, and ROI positive.

Seamless Integration

Build strategy around your existing martech stack, including CRM, automation, and analytics platforms. This ensures campaigns run smoothly, data flows accurately, and attribution remains clear from click to close.

Transparent Reporting

Know exactly where your budget goes. Directive breaks down media costs, platform fees, and markup structures so there are no surprises on your invoice. Every dollar is accounted for, and every spend decision is made with your margins in mind.

Comprehensive Programmatic Advertising Services Maximizing Your Return on Ad Spend

Our Process & Impact

This is how Directive delivers precision-crafted programmatic campaigns designed to accelerate pipeline, reduce waste, and maximize ROI across every B2B channel.

Programmatic Display Advertising

Engage your audience with high-impact display ads across a wide publisher network—optimized in real time for visibility and results.

Programmatic Video Advertising

Deliver compelling video content that builds awareness and accelerates engagement—on the platforms where your buyers spend time.

Programmatic Native Advertising

Integrate your message within relevant content environments to build trust and relevance—without disrupting the user experience.

How Programmatic Turns Intent Into Impact.

72%

Increase Pipeline Contribution

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$1.4M

in Net-New Pipeline Influenced

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59%

Increase in SQLs QoQ

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I’ve seen improvement in a lot of different areas. We’re tracking a whole slew of metrics, and they’re almost all up because of Directive’s work. Everything is going up. We were getting results I could brag about within 60 days.

Shaun Black Director of Global Marketing at Aegis

Directive is our trusted performance marketing agency that really covers everything from paid media all the way to strategy. From day one, they helped us look at the right metrics that made sense to enable growth efficiency, and they gave us a good base for what we should be looking at going forward.

Jose Bormey, Head of Digital MarketingManta (previous role)

Extremely satisfied with our account team. They’ve continued to step up to the plate and adapt to our brand’s evolving needs. I’ve already recommended Directive to other companies and will continue to.

Lawrence Gross, Director of Digital MarketingEden Health

Working with Directive has been one of the best marketing decisions I’ve made. Their ability to provide both the strategy and execution for our paid channels has allowed me to focus on other areas of my roles that need more focus and attention. Their partnership has been invaluable.

Kelly Pugh, Director of Demand GenZapproved

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Seamless programmatic strategies for business growth.

Let Directive Consulting craft a programmatic strategy that aligns with your business goals, drives measurable results, and integrates with your existing systems.

B2B Discoverability That Drives Revenue

A Smarter Way to
Generate Customers

Programmatic Advertising Agency for B2B

Driving Measurable B2B Growth Through Precision and Innovation

We're the programmatic marketing partner trusted by Adobe, Amazon, Samsung, Supermetrics, and other category leaders.

Harnessing Data-Driven Programmatic Strategies for Unparalleled B2B Success