Performance Marketing Agency for B2B

Built to Capture Demand and Drive Accountable Revenue

Performance drives measurable growth across the full funnel. From the first search query to closed revenue, every capability is designed to move the metrics that matter.

The performance marketers trusted by the world’s leading B2B brands.

Performance Marketing That Goes Beyond the Surface.

OUR PERFORMANCE METHODOLOGY

B2B performance breaks when programs are optimized for activity instead of outcomes. Directive engineers every capability around your ICP, your revenue targets, and your sales motion, building a full-funnel system where every program is accountable to revenue.

We meet buyers at the start of their journey, capture demand across every stage, and connect each touchpoint to pipeline and revenue. Every channel is designed to drive a specific outcome, with clear accountability from first interaction through closed business.

Every Performance Capability, Built Around Your Pipeline.

We improve down-funnel performance by tying every capability to pipeline and revenue. Each channel works as part of a unified system designed to move buyers forward and drive measurable business outcomes.

Are You a Startup? Explore Directive's early stage offering.

The Scale of What We’ve Built.

Proven by Data

$150M+

in Ad Spend Managed Annually

Directive manages over $150M in ad spend each year across paid media, programmatic, and performance campaigns for B2B brands worldwide. That volume translates directly into the market intelligence, channel expertise, and tested playbooks brought to every engagement.

in LLM Visibility

Directive holds the #1 position for LLM visibility share across tracked agency prompts. We earned it the same way we drive results for our clients. New content strategies and GEO tactics are tested on our own brand first, so by the time a program runs for you, it has already been proven at the highest level of competition.

65%+

of Revenue Comes from Returning Customers

More than 65% of Directive’s revenue comes from returning customers, a reflection of consistent performance and long-term impact. When programs are built around revenue accountability, they do not just deliver results, they earn continued investment.

Performance Powered by DiscoverabilityOS.

THE METHODOLOGY

DiscoverabilityOS is our methodology for driving performance. It determines where your brand shows up, how buyers discover you, and what converts that visibility into pipeline and revenue.

Instead of disconnected tactics, DiscoverabilityOS aligns channels, creative, and investment into a single execution model. It ensures every program within Performance is built to increase discoverability and deliver measurable impact.

Who We Work With.

Our Services

We partner with B2B teams responsible for pipeline and revenue growth, not just marketing activity. Our clients are often navigating complex buying cycles, high-value deals, and pressure to prove impact across every channel.

Pipeline-Accountable Marketing Leaders

Marketing and demand leaders who are measured on pipeline and revenue, not just traffic or campaign output.

Revenue-Aligned Teams

Organizations working to align marketing, sales, and operations around shared revenue goals and unified reporting.

Complex B2B Sales Motions

Companies with long sales cycles, high-value deals, and multi-stakeholder buying processes that require full-funnel coordination.

Teams Ready to Scale What Works

Organizations focused on doubling down on proven performance drivers and eliminating programs that do not impact revenue.

Stratos: The Performance Intelligence Layer

Our Technology

Stratos is Directive’s AI platform, purpose-built to power how the Performance Division operates. It transforms fragmented channel data into a clear, unified view of what is driving demand.

It connects execution to revenue, giving our teams the clarity to prioritize what drives real performance.

The result is tighter prioritization, better decisions, and continuous optimization that improves efficiency and revenue impact over time.

The Problems We Solve.

THE STRUGGLE

Performance issues rarely come from one place. They show up across visibility, data, execution, and conversion. We identify where your system is breaking and rebuild it around revenue.

Invisible In Search

Buyers research long before they engage. If your brand is not present when they are evaluating options, you are not in the consideration set, regardless of how strong your product or positioning may be.

We build visibility across search and AI-driven discovery so you show up when it matters. That includes aligning content, authority, and distribution so your brand is part of the decision before a buyer ever fills out a form.

Technical Barriers

Site performance, tracking issues, and technical SEO gaps limit growth before it starts. Even the best campaigns underperform when the foundation cannot support them.

We fix the infrastructure so your programs can scale without friction. From tracking accuracy to site health, we ensure your systems are built to support sustained performance.

Underinvested Channels

High value channels often underperform because they are not fully built out or integrated. We identify where opportunity exists and scale what drives pipeline.

Low Conversion Rates

Traffic without conversion does not create revenue. You can generate demand, but if your experience does not convert, the impact never reaches pipeline.

We optimize landing pages, messaging, and creative so demand turns into qualified pipeline. Every interaction is designed to move buyers forward, not just generate clicks.

Disconnected Funnel

When channels operate independently, the buyer journey breaks. Messaging becomes inconsistent, handoffs create friction, and performance stalls between stages.

We connect content, paid media, and RevOps into one system so each stage builds on the next. The result is a cohesive journey that supports how B2B buyers actually make decisions.

Slow Pipeline Velocity

Deals stall when the journey from first touch to opportunity is unclear or inefficient. Friction at any stage can slow momentum and reduce close rates.

We remove friction across the funnel to accelerate movement and increase close rates. By aligning the full system around progression, we help turn interest into revenue faster.