Pulse 10×10 Market Rankings: Week 2 - Directive Consulting United Kingdom

Customer Generation
About
- Why Directive?
Services
Customer GenerationOur Customer Generation methodology fuses together every piece of your marketing framework.See How It Works
- SEO
  Achieve long-term growth in organic traffic, qualified leads, and pipeline with performance content and SEO.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Design
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Video
  Customer-Led Video grabs eyes and stops the scroll, purposely built to engage, educate, and excite your audience.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
Solutions
Customer GenerationOur Customer Generation methodology fuses together every piece of your marketing goals.Customer Generation
- Improve brand discoverability
  Everything starts with the customer. Customer insights drive customer segmentation that creates personalised customer experiences.
- Maximize SQLs from paid media
  Paid Media has evolved beyond the average PPC campaign blindly chasing legacy metrics. Gated assets and MQLs are relics of a bygone era.
- Create emotional brand experiences
  Customers respond to creative experiences that not only captures their attention, but deeply connects to who they are and what they need.
- Improve lifecycle conversion rates
  Revenue Operations is no longer a technical discipline but a revenue and marketing function, designed around deep customer insights.
Success Stories
Resources
Get The Verdict ReportExplore this interactive tech marketing report and download the full PDF report.Download The Verdict
WE CAN HELP YOU
- Resources Library
  Resources to take your Customer Generation marketing to the next level.
- Our Marketing Blog
  For curious, lifelong learners in the tech and SaaS Space.
- Join Society
  Get the tech marketing expertise you need, when you need it.
- Pulse: Marketing Data
  Gain a competitive edge with our powerful marketing data analysis tool.
MORE RESOURCES
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SaaS marketers are nothing without their data. The more you have the better. But with all the different digital marketing tools available to the average day enterprise SaaS marketer, it can be difficult to decide which platforms to trust and which to turn away from.

That’s why Directive created Pulse – a singular tool for SaaS marketers to see all the aggregated search marketing data they need for their own brand and any competitor in their space. Pulse pulls data from the most trusted digital marketing platforms we all use every day to provide a singular hub for all your data needs. And, to make things easier, we even included a custom Directive Score based on our proprietary formula to give you a quick glance into the strength of any given brand’s digital footprint.

Pulse 10x10: Top Growth Industries Of 2022

Using our inside access to our Pulse database, we’ve collected and ranked the top 10 most popular use cases for the most recognizable MarTech software tools of 2022. Based on hourly use cases, we were able to see which tools are being used for what JTBD (jobs to be done) in today’s fast pace SaaS marketing world. You can view this week’s Directive 10×10 ranking in the chart below.

Week-2-Chart-Top-10-Marketing-Focuses

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