Customers and revenue are the real value creators. Not tools and tech.
Customer-Led Marketing Operations
Marketing Operations that drives customers, not MQLs
MOPs
MOPs
MOPs
has changed.
Marketing Operations is no longer a technical discipline, existing to plug in platforms. It is a revenue function and marketing function, designed around deep customer insights.
Customer-Led Marketing Operations tailors your strategy to your customer segments for the most effective go-to-market approach. It uncovers what is working, and what can work harder. Each customer segment is optimized to better acquire, sell, and retain.
Customer-Led Marketing Operations is your new superpower for scalability.
Old Marketing Ops Thinking vs.
Customer-Led Marketing Ops
Customer-Led Marketing Operations begins with the customer in mind rather than merely attracting leads. With clearly identified target accounts every MQL should become an SQL
Leads without monitoring
Accelerates prospects through the funnel with curated experiencesMarketing Ops strategy focuses on delivering emails
Marketing Ops strategy focuses on acquiring the right customersLong, useless technical audits
Prioritize strategic opportunities that increase revenue growth and efficiencyCampaigns organized around existing database
Campaigns enhanced through first party data, real-time enrichment, and customization. We bring your data to life.Irrelevant Marketing Ops projects
Ongoing initiatives aligned to exceeding OKRs every quarterMQLs as goal
SQLs and revenue as goalThe Principles of
Customer-Led Marketing Operations
Marketing Ops That Drives Customers
Customer-Led MOPs properly focuses your strategies on customer experiences and aligns all marketing and product efforts with real customer growth.