Our Marketing Blog for Curious, Lifelong Learners in the Tech Space
Marketing and tech are always evolving, so we're here to keep you up-to-date with the latest trends and news, so that you and your organization can grow, too.
Create a 24/7 Buyer Engagement & Conversion Funnel with Video
Video is the ultimate tool for engaging and influencing buyers throughout their self-research journey. Read to uncover which ones are the most impactful at each stage.
How to Combine Content + SEO So Self-Serve Buyers Choose You
To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.
Augment 80% of Your SEO Tactics with AI. Here’s How We Did It.
Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business.
DIY: $3M in Revenue in 30 Days with a Reliable Paid Media Strategy
When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget. Set your team up for success by applying our 4-step approach to building an impressive paid media strategy.
Boost Your LinkedIn Engagement by 22% with These 3 Content Types
Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Instead of falling into the trap of over-experimenting and over-producing posts, here are 3 types of posts that are simple to reproduce and drive results. Our LinkedIn engagement grew by 22% in just 1 month!
86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Did you know 86% of software buyers use peer review sites when buying software? Directories are high-intent channels that will help your tech company find and convert more buyers. Is your brand discoverable? Find out how to leverage the power of directories.
Breaking Through Barriers: Make B2B Tech Marketing Fun Again
Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After all, just like B2C marketing, B2B marketing is all about connecting with people and understanding their needs. Don’t let anyone tell you that you can’t have fun with it!
5 Ways to Get More Conversions in 2023: Creative Marketing Ideas for Tech Companies
Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, here are some creative marketing ideas to get the conversion rates you want in 2023.
How to Host Impactful Company Retreats as a Remote Team
We love that we are a remote-first team as it allows us to hire the best talent across the world. Since our global team builds relationships virtually, we organize company retreats to strengthen those connections throughout the year. Here’s a recap of our latest trip to get an idea of how to structure it for your team, too.
8 SaaS Pricing Page Strategies to Boost Conversion Rates
Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]