Directive Blog
Stay up to date with the #1 blog for SaaS marketers.
10 B2B Marketing Plan Examples To Help You Stay Organized
As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
The Recipe for a Winning B2B Facebook Ads Strategy
While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. The problem? The B2B buyer’s journey is much longer and more complex than that of a general consumer. It’s going […]
9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always asking us: “How do you qualify a conversion? What do you consider a conversion?” Today, we’re going to go over 9 B2B marketing KPIs that are best for your business, what these metrics mean, and […]
B2B Advertising Insights For Every Stage of The Funnel
For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Through paid channels, marketers are able to segment and target audiences more precisely, leading to higher conversion rates and ultimately, more sales. As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can […]
How to Use SaaS Marketing Metrics To Track Your Growth
Key Points: We outlined 8+ different SaaS marketing metrics you must track. Learn how each of these SaaS metrics can help you make better decisions that lead toward growth. Understand where each of these SaaS metrics fit into various and real financial situations. See the SaaS marketing template our team utilizes: the LTV:CAC method. Review […]
Activation: The Missing Component of SaaS Search Marketing
Key Points: Search marketing is incredibly effective in driving traffic and leads with purchase intent. You must build a lead nurturing process to generate more revenue for those without purchase intent. Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. Integrate sales and marketing to activate your leads […]
ROI for SEO: Why You’re Missing Out on Low-Cost Leads
Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your product or service. Customer lifetime value (LTV) is a forecast for the total profit attributed to the lifetime of a single customer. The LTV:CAC determines the scalability and sustainability of your marketing and operations growth […]
Audiences that SaaS Companies Need to Build Now
When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most of the time, it is challenging to group these people into one pool and call them an “audience”. Audiences vary for numerous reasons, including: Intent Brands face different obstacles and have various sizes of teams […]
How to Source Guest Post Opportunities for SaaS Companies
Key Points: Sourcing opportunities for link building and digital PR is one of the most significant hurdles for SaaS companies focused on SEO. Guest post opportunities are the best way to generate backlinks with highly-targeted anchor text. Locate the most popular conferences in your space and scrape the sponsorship data using Import.io. Use LinkedIn Sales […]
How to Generate Leads for SaaS Businesses from the Experts
“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. So, where do you start? We spoke to […]
