Our Marketing Blog for Curious, Lifelong Learners in the Tech Space
Marketing and tech are always evolving, so we're here to keep you up-to-date with the latest trends and news, so that you and your organization can grow, too.
Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand […]
As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. Its ability to connect you directly with potential customers who are actively searching for your products or […]
PPC consultants enjoy a career that is both fulfilling and rewarding, with great financial compensation and the opportunity to make an impact every day using your marketing knowledge and skills. Find out what PPC consultants do every day, what skills they need to get started, and how to kickstart your PPC consulting career.
What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. A […]
LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder. Let’s dive into the step-by-step actions to create a campaign that actually […]
Video is the ultimate tool for engaging and influencing buyers throughout their self-research journey. Read to uncover which ones are the most impactful at each stage.
To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.
Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business.
When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget. Set your team up for success by applying our 4-step approach to building an impressive paid media strategy.
Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Instead of falling into the trap of over-experimenting and over-producing posts, here are 3 types of posts that are simple to reproduce and drive results. Our LinkedIn engagement grew by 22% in just 1 month!