Directive Blog
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8 SaaS Pricing Page Strategies to Boost Conversion Rates
Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money on software solutions that promise to make their everyday lives (and professional endeavors) easier. Not quite, though. Despite projections forecasting the total SaaS spend to reach $171.9 billion in 2022, most buyers still prefer free solutions. […]
How to Optimize Convo Ads
Convo ads are becoming increasingly popular ads within the B2B space. Reason being, you can get directly into your target persona’s inbox, at an extremely low cost; they are a great way to get your foot in the door and deliver a quick elevator pitch with a bit more context than the standard image ads […]
4 Crucial Tips for Using Google’s Smart Bidding in SaaS Marketing
The concept of machine learning has mixed connotations, though it has come a long way since the days of The Terminator. The use of machine learning through Google Smart Bidding promises easy and effective bidding, and it isn’t just for retail businesses. Google’s Smart Bidding is able to be used incredibly effectively by B2B/SaaS clients […]
The Major Differences Between SEO & Local SEO
If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if you’re a local business looking to drive more foot traffic to your physical store? Should you focus more on local SEO or organic SEO? More importantly, how is local SEO different from organic SEO? In […]
How is Enterprise SEO Different from Other SEO?
Did you know that more than 50% of all website traffic comes from organic search? It’s no wonder that most marketers say that SEO is successful. But not all SEO is the same— there are major differences when doing SEO for a small business and for an enterprise. A startup with ten employees, where the […]
Crazy Egg vs. Hotjar: Which Heatmaps are Warmer for SEO?
Imagine the possibilities you can unlock if you could read your customers’ minds and deliver tailored experiences. While brain-reading technologies are still in the works, monitoring user behavior through heatmaps is a viable alternative for brands. User behavior is one of the most crucial pieces in the jigsaw puzzle of SEO and conversion rate. By […]
Google Analytics KPIs SaaS Websites Need To Track
Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the bigger picture of your campaigns while pinpointing what’s working and what’s not. When we talk about KPIs, Google Analytics (GA) tops the chart as a versatile tool to objectively monitor and measure website performance. It […]
What is Content Syndication and Why Is It Important for SaaS?
There are few varying content syndication scenarios that most businesses need to consider. For starters, your content team has spent untold hours developing valuable material that speaks to your products or solutions. Whitepapers. Solution Briefs. E-books. Videos. You name it, they’ve created it. And now they want it promoted – ALL OF IT – and […]
The (Proper) Google Tag Manager
Using third-party advertising services and web analytics systems means getting technical and adding code to your site. If you’re not a developer, the thought can be incredibly overwhelming–which is where Google Tag Manager comes into play. The tool was created especially to help webmasters manage their tags and easily implement third-party tracking codes. SaaS brands […]
The Best B2B LinkedIn Strategy for SaaS Brands
The Best B2B LinkedIn Strategy for SaaS Brands Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. LinkedIn is a high-value platform, and in […]
