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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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7 Insightful Tips for Super-Effective Local PPC.
Hacking Facebook’s Local Awareness Ads: 5 Advanced Tips
5-Day Game Plan for Improving Your Local SEO
Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan
A step by step guide to creating content your Facebook target audience will love
Declining Organic Traffic? How to Tell if it’s a Tracking or Optimization Issue.
What B2B Marketers Need to Know About SEO
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Yours in Marketing – Kevin Indig: SEO in 10 Years, Creating New Career Opportunities, and G2 Crow‪d‬
Yours in Marketing Episode 3 – ft. Tim Schmoyer

Blake Emal: Welcome to the Yours in Marketing podcast. On this week’s episode, I chat with the best and biggest
Yours in Marketing Episode 2 – ft. Cyrus Shepard

Blake Emal: Here’s what you’re going to get out of this episode. First off, we talk about how to start
Graphic showing copywriting expert, Joel Klettke, and his guest appearance on Yours in Marketing.
Yours In Marketing Episode 1 – ft. Joel Klettke

Blake Emal: Welcome to the Yours in Marketing podcast. On this episode, we interview Joel Klettke, who is the founder of
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Yours in Marketing – Morgan Ingram: Video Game Marketing, Becoming a LinkedIn Top Voice, and Being a Great SD‪R‬
Yours in Marketing Thumbnail
Yours in Marketing – Sujan Patel: Running 9 Companies, Data-driven Marketing, and Batma‪n‬
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Yours in Marketing – Sangram Vajre: Account Based Marketing, Building a Community, and Solving Problem‪s‬
Garrett Mehrguth speaking at Digital Summit in Salt Lake City.
27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE,
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Yours in Marketing – Max Altschuler: From Sales to Marketing, Starting SalesHacker, and Writing Books in Bal‪i‬
Graphic showing how to rank on Google.
Learn How You Can Rank #1 for Your Keyword

A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against
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Yours in Marketing – AJ Wilcox: LinkedIn Ads, Recovering from Getting Fired, and Finding Pockets of Succes‪s‬
B2B Marketing Challenges
Biggest B2B Marketing Challenges We See Daily [VIDEO]

One of the blessings of working at a search marketing agency is we get to partner with over 70 different
Graphic representing what to look for from an SEO agency.
What Should In-house Marketers Look For When Hiring an SEO Agency?
You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve
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Yours in Marketing – Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talen‪t‬
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Yours in Marketing – Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapor‪e‬
Journalists reporting on B2B digital marketing.
15 Journalists to Follow to Stay on Top of Digital Marketing Trends

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various
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Yours in Marketing – Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industr‪y‬
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.