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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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GLOSSARY
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STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

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  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Continue exploring our library

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The B2B Lead Generation Strategy Built for Today’s Buyers

Traffic and MQL volume matter, but only if they lead to meetings, opportunities, and deals. Instead of chasing more clicks,
A Practical Guide to Generative Engine Optimization vs. Traditional SEO

Search has always been about connecting searchers with the information they need through rankings and visibility, but the way we
A Practical Playbook for Building a B2B Go-To-Market Strategy

A b2b go-to-market strategy is a cross-functional plan that defines who you sell to, how you reach them, and how
The Playbook for Building a Scalable B2B Lifecycle Marketing Framework

If lifecycle marketing at your company still means a few nurture emails after a deal closes, you are leaving revenue
How to Optimize Content for AI Search in 2026

Key Takeaways Lead with answers: Start each piece with a clear, extractable summary (like this one). Structure for AI and
Sour & Saas Episode 2: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive
Meta vs. LinkedIn for B2B: Many B2B marketers believe Meta (Facebook/Instagram) is only for Business-to-Consumer (B2C) and e-commerce, while LinkedIn is strictly for
10 Common Marketing Automation Mistakes (and How to Avoid Them)

Unfortunately, marketing automation mistakes rarely show up as loud, obvious failures. More often, they quietly accumulate inside your data model,
How Creativity and Data Work Together in Modern Marketing Strategies

B2B marketers feel constant pressure to produce revenue lift and maintain a strong brand. The companies that consistently grow do
Emerging Trends in Answer Engine Optimization for 2026

Key takeaways AEO and GEO are basically two names for the same playbook now, aimed at influencing what AI engines
How to Conduct a B2B SEO Audit

I’ve audited hundreds of B2B websites, and here’s what I’ve discovered, most teams make the same critical mistakes while missing
8 Programmatic Ad Management Best Practices B2B Marketers Should Know

In B2B, sloppy programmatic execution does more than waste money. It confuses your read on what works, undermines trust in
The Definitive Guide to HubSpot’s Marketing Automation Tools and Capabilities

HubSpot Marketing Automation is more than a set of buttons and triggers; it’s the foundation for capturing interest, qualifying it,
The Automation Guide for Improving Conversion Rates and B2B User Experience

There’s a moment every B2B marketer hits where you realize the real conversion killer isn’t your offer, or your traffic,
The 2026 Blueprint for Scaling B2B Content Creation

Most advice on “B2B content creation” optimizes for clicks instead of customers, and people talk about scaling b2b content creation
The Witness: Your B2B Ads Are Too Safe
If your competitor could run your exact ad and it would still make sense, it's too safe — this video breaks down why
How to Measure & Maximize ROI with B2B SaaS Marketing Services

Key takeaways Most SaaS companies fail to measure ROI correctly because they don’t align timelines, attribution, and customer value. Marketing
The Complete Guide to Generating B2B Leads That Convert

Generating leads isn’t a problem for most B2B marketers. What is a challenge is converting those leads into sales. Pipelines
The 2026 B2B CRO Trends Shaping Revenue Growth

Everyone keeps talking about “doing more with less” but CRO is the one place where that’s actually true. Paid traffic
The Playbook Behind Top B2B SEO and Content Strategies

You’re not trying to publish more content just for the sake of it. You’re trying to create a content engine
A Guide to Generative Engine Optimization (GEO) Best Practices

The shift to AI-powered search is reshaping how B2B buyers discover solutions. When prospects ask ChatGPT about your industry or
A Roadmap for Building a Data-Driven B2B Sales Strategy with Analytics

Sales as a business discipline can occasionally feel like it’s only about people. Making connections, building relationships, and finding ways
The Witness: Why Million Dollar B2B Campaigns Fail Before Launch
Every campaign starts with three things locked in before we write a single ad. One, the funnel stage. Are we optimizing for awareness,
7 Benefits of Customer Lifecycle Marketing That Drive Growth

B2B and SaaS organizations often struggle not because teams lack talent or effort, but because their operating model is built
Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark
By tightening how your content is structured, you make it simple for Google and LLMs to understand what you offer and why you’re
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.