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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

See more guides
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Continue exploring our library

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25 Ways Data Science is Changing B2B Marketing
Data science is on every tech marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences are and how
15 B2B Marketing Books You Need to Read
Staying up-to-date with the latest tech marketing trends and strategies is crucial for achieving success in today's fast-paced business landscape. Check out our
Lead Nurturing Strategy: How to Create a Killer Drip Email Campaign with Wishpond & MailChimp

Most of us love it when our website and individual pages convert new site visitors into actual leads or sales.
Omnivores of the SERP: Eat Up More Market Share

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In
B2B Mobile Marketing Strategy: Optimizing Your Content for B2B Mobile Search

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs
Setting Up Your B2B Pay Per Click Services the Easy Way

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything
The Right Recipe: Blending Paid and Organic Search Campaigns

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and
Using Video to Improve Your CRO and Customer Relations

  Imagine you are perusing through an online dating site and you come across an advertisement for the exact person
Improving Attribution with View-Through Conversions

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on
Sturdy Site Architectures: Optimizing Your Internal Linking Strategy

The strongest sites are those that have a tightly knit architecture of interlinked pages. Each linked page is working towards
PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves:
10+ SEO Traffic Hacks to Optimize Your Website for Google
Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves
20 Free Social Media Guides for B2B Marketers
With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media),
Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know
Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching
What is B2B Marketing? Get Answers
B2B marketing is the process of one business marketing to another business. With this being said, business to business marketing needs to be
The Ins and Outs of Running a Facebook Brand Awareness Campaign
Want to advertise on Facebook but can’t figure out exactly how to get started? Look no further! In this blog post I’ll go
The Ultimate Guide for Hiring Social Media Marketing Companies
When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re
25 Stats that Prove You Need a B2B Social Media Management Company
If you’re not fully taking advantage of a social media management company yet, it might be time to reconsider.
B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One!
Hiring an eCommerce SEO expert can be a nightmare. To help you out, we have compiled 10 questions to ask them before you
Auditing an AdWords Account: The B2B Marketer’s Guide

For better or worse, AdWords is the lifeblood of many a B2B business. AdWords offers a unique advantage over other
The B2B Agency’s Guide to Facebook Business Manager

Facebook Advertising costs $9,900 for the average business, which is why many B2B marketers are clamoring to use the Business
3 Reasons Why PPC Is Worth The Money: Adwords Edition
Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result
15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs

Marketing Qualified Leads are the lifeblood of B2B marketing campaigns. To gain MQLs, conducting blog traffic analysis for your company
5 Ways to Get Reviews for Your B2B Business

Your customer is searching. The question is, will they find you on the SERPs? If your customer is able to
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.