Courtney Lill

With over a decade of experience in B2B SaaS, Courtney has built and scaled marketing operations functions that bring clarity, control, and confidence to fast-growing revenue teams. Her background spans demand generation, systems architecture, and attribution modeling with hands-on expertise in tools like HubSpot, Salesforce, and Chili Piper.

Before Directive, she supported high-growth companies through platform migrations, system overhauls, and complex campaign execution, always focused on driving measurable impact.

At Directive, she leads Marketing Operations as the Senior Director, owning the systems, workflows, and measurement infrastructure that power our growth engine. When she’s not untangling data flows or optimizing campaign routing, you can find her practicing aerial silks, watching Bravo marathons with her husband, or hanging out with their dog Luna.