CTV Advertising Agency for B2B
Turn CTV Attention Into Revenue-Ready Demand
CTV Belongs Inside the B2B Buying Journey
Connected TV combines the authority of premium video with the precision of programmatic media, giving B2B marketers a stronger way to influence buyers before they enter a direct-response channel. Directive connects CTV to audience data, CRM insights, and cross-channel activation so the work strengthens your broader media strategy instead of sitting in a silo.
Our CTV practice extends the same programmatic framework we use across display, video, audio, and native advertising, with every impression mapped to a measurable business objective. Across more than 420 B2B brands and over $1 billion in influenced revenue, the principle is clear: media is only worth buying when it moves the metrics the business cares about.
How Programmatic, CTV, and OTT Scaled Omnipresent's Pipeline
Omnipresent, a global remote-HR platform, partnered with Directive to scale beyond lower-funnel search and open new channels. By partnering with Directive, Omnipresent launched an upper-funnel programmatic program using product video across CTV, Online Video, and OTT. The partnership improved conversion tracking, made programmatic’s pipeline contribution visible, and delivered 39 verified meetings alongside a 1,184% year-over-year increase in organic new-user traffic. Their Global Head of Demand Generation credited the partnership with solving their performance and attribution challenges and powering the best closed-deal month in company history.
Directive's Approach to CTV Advertising
Our Comprehensive Programmatic Services
Connected TV & OTT
Programmatic Display & Native
Online & YouTube Video
Programmatic Audio
Audience Data & ABM Targeting
Measurement & Attribution
Our Process & Impact
The CTV Advertising Problems We Solve.
CTV treated as a branding black box
When CTV is judged only on reach and completion rate, leadership has little proof of what the channel returned. We connect exposure to downstream business signals so its impact is visible from the start.
Spray-and-pray household targeting
Broad household targeting wastes budget on viewers outside the buying committee. We use account, firmographic, and intent data to focus spend on the companies and roles that matter.
Low-quality inventory and fraud
Opaque supply paths can lead to wasted impressions, spoofed inventory, and low-quality placements. We enforce inventory standards, transparency controls, and fraud prevention to protect every media dollar.
CTV siloed from the rest of the funnel
When CTV runs alone, its influence on search, paid media, and sales activity is easy to miss. We connect it to the broader programmatic mix so performance can be measured across channels.
When CTV is judged only on reach and completion rate, leadership has little proof of what the channel returned. We connect exposure to downstream business signals so its impact is visible from the start.
Broad household targeting wastes budget on viewers outside the buying committee. We use account, firmographic, and intent data to focus spend on the companies and roles that matter.
Opaque supply paths can lead to wasted impressions, spoofed inventory, and low-quality placements. We enforce inventory standards, transparency controls, and fraud prevention to protect every media dollar.
When CTV runs alone, its influence on search, paid media, and sales activity is easy to miss. We connect it to the broader programmatic mix so performance can be measured across channels.
Frequently Asked Questions About CTV Advertising
What is a CTV advertising agency?
How is CTV advertising different from traditional TV or YouTube?
Can CTV advertising work for B2B?
How do you measure CTV advertising ROI?
How much does CTV advertising cost?
Is CTV the same as programmatic or OTT advertising?
Build CTV Into a Revenue-Defensible Media Strategy
CTV should do more than capture attention on the biggest screen in the room. Directive helps B2B brands connect streaming media to stronger account influence, clearer performance signals, and growth leadership can defend.
