Marketing Automation Agency for B2B

Boost Pipeline Efficiency and ROI With Strategic Marketing Automation

Directive delivers tailored solutions in marketing automation engineered for immediate impact. We activate intelligent workflows integrated with your CRM to nurture leads, re-engage prospects, streamline execution, and accelerate revenue growth.

Comprehensive Marketing Automation Engineered for B2B Results

OUR MARKETING AUTOMATION METHODOLOGY

Directive develops performance-led automation systems tailored to B2B organizations. Our proven marketing automation process enhances lead nurturing, increases pipeline velocity, and connects seamlessly with your martech stack—empowering your team to deliver consistent, measurable ROI.

New Customers Acquired by Reactivating Dormant Leads

Directive restructured Growlink’s automated workflows in HubSpot using smart segmentation and targeted messaging, turning inactive leads into 32 new opportunities and 23 customers. The result: higher lead conversions through smarter marketing automation.

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Our Specialized Automated Marketing Services

Lead Nurturing Workflows

Automated sequences that move leads through your sales funnel and toward conversion—without manual lift.

Email Marketing Automation

Timely campaigns triggered by behavior and optimized to drive engagement through personalized experiences.

CRM Integration

Connect your CRM and marketing automation platform for centralized, actionable data across teams.

Behavioral Segmentation

Identify and target audiences based on real behavior— not assumptions.

Performance Analytics

Track and refine campaign performance in real time with actionable insights and comprehensive reporting.

Platform Optimization

Unlock untapped value in your marketing automation tools to improve scale and marketing impact, and efficiency.

Smarter Marketing Automation. Faster Pipeline Growth.

228%

Increase in SQL-to-Opportunity Conversion Rate

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41%

Reduction in Data Discrepancies Between CRM and Marketing Tools

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Improvement in Lead Routing Accuracy

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Activate Growth with Strategic Marketing Automation

Our Process & Impact

How Directive streamlines your marketing automation—from quick wins to long-term growth aligned with your business goals.

Immediate Impact & Quick Wins

Launch high-impact automated workflows that deliver results in weeks, not quarters.

Accelerate your pipeline today

Seamless Martech Integration

Ensure full connectivity between automation platforms, CRM, and analytics for seamless execution of marketing tasks.

Optimize your marketing stack

Clear ROI & Transparency

Access CFO-ready reporting that clearly links marketing efforts to revenue growth and campaign performance.

Access transparent performance insights

I can not speak highly enough of Directive and what they've done to help with our HubSpot implementation. They are incredibly knowledgeable, helpful, and quick to respond if I have any questions. They've made the process of moving into HubSpot easy and we've implemented things faster because of them. They also come to each meeting with new ideas and things to try out that have helped us accomplish a lot. Thank you to the Directive team, especially Ishaan and Kristina!

McKenna KosterRevenue Operations Manager at MyAdvice

Directive has been a big help with lead gen strategies - creating several TAMs, outreach, etc. I also hired them to help with marketing ops which has helped clean up my funnel campaign management, hone in our lead attribution and build a solid reporting/analytics dashboard. They have been a solid extension of my team!

Anna EnerioHead of Marketing at Frequence

Directive optimized our automation processes, directly contributing to substantial improvements in our sales pipeline.

Lawrence GrossDirector of Digital Marketing at Eden Health

Frequently Asked Questions About Marketing Automation with Directive

Marketing Automation FAQ

What does a B2B marketing automation agency like Directive actually do?

Directive is a B2B marketing automation agency focused on building and optimizing the workflows, platforms, and processes that move prospects through your sales funnel and into revenue. We design an automation strategy that spans your full marketing mix, from email marketing and landing pages to webinars and paid campaigns. Our team configures automation platforms and marketing automation tools, builds automated workflows that nurture leads and re-engage prospects, and connects everything back to your CRM so your marketing efforts are trackable, measurable, and aligned with your business goals.

How does marketing automation improve lead generation and lead nurturing?

Marketing automation helps you capture and nurture leads from various channels such as social media and webinars, then move them through personalized customer journeys. We create automated drip campaigns and personalized email sequences that nurture leads with the right message at the right time, drive traffic back to key landing pages, and keep your target audience engaged. Lead scoring models and smart segmentation help prioritize leads based on engagement and readiness to buy, improving lead conversion and ensuring your sales team is focused on the highest-value prospects.

How do you align marketing and sales using marketing automation?

For a successful B2B strategy, marketing and sales must work together. Our automation process is built around that alignment. We ensure seamless CRM integration so both marketing and sales teams work from the same real time data and customer profiles. A unified platform for customer data and campaign activity means marketing and sales can agree on lead scoring models, definitions of qualified leads, and follow-up workflows. The result is clearer handoffs, better customer relationships, and targeted campaigns across the entire sales funnel.

What kinds of marketing campaigns and workflows can Directive automate?

Directive designs automated workflows that support a wide range of B2B marketing campaigns. That includes automated email follow ups after form fills or events, multi-step nurture journeys, reactivation campaigns for dormant leads, and drip campaigns that deliver relevant content based on behavior and stage. We also help automate campaign management tasks like lead routing, tagging, and customer segmentation, so you can engage buyers and engage prospects consistently without relying on manual work for every touchpoint.

How does marketing automation help our team increase efficiency and reduce human error?

Marketing automation is designed to increase efficiency by handling repetitive marketing tasks that would otherwise consume valuable time. Automating email follow ups, list updates, and lead routing frees your team to focus on strategy, creative campaigns, and solving real pain points. By relying on rules-based workflows instead of manual processes, you reduce human error, keep campaign execution consistent, and ensure that every lead receives timely, relevant content without relying on someone to remember each step.

What does working with Directive as our B2B marketing automation agency look like?

A normal automation agency engagement starts with a comprehensive audit of your current marketing efforts, campaign structure, and competitive landscape. From there, we design a data driven automation strategy, configure your marketing automation tools and CRM integration, and launch high-impact automated workflows for quick wins. Then we move into continuous optimization, using ongoing testing, analysis, and feedback loops to refine targeted campaigns, improve lead nurturing, and drive long-term revenue growth. Throughout the engagement, our team integrates with your marketing and sales stakeholders to ensure seamless execution and clear visibility into results.

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Ready to scale your marketing automation and pipeline?

Partner with Directive Consulting, a leading B2B marketing automation agency, to deploy intelligent, integrated automation strategies that drive real, measurable growth.

Marketing Automation Agency for B2B

Boost Pipeline Efficiency and ROI With Strategic Marketing Automation

Comprehensive Marketing Automation Engineered for B2B Results