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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
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Bryan Kratz
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
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Daniel Riojas
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
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Graysen Christopher
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
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Mackenzie Griffin
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill

Browse through our complete collection of articles.

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Yours in Marketing – Morgan Ingram: Video Game Marketing, Becoming a LinkedIn Top Voice, and Being a Great SD‪R‬
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Yours in Marketing – Sujan Patel: Running 9 Companies, Data-driven Marketing, and Batma‪n‬
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Yours in Marketing – Sangram Vajre: Account Based Marketing, Building a Community, and Solving Problem‪s‬
Garrett Mehrguth speaking at Digital Summit in Salt Lake City.
27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour

Directive CEO, Garrett Mehrguth, builds off growth and takes search marketing experience to marketers nationwide May 29, 2019 – IRVINE,
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Yours in Marketing – Max Altschuler: From Sales to Marketing, Starting SalesHacker, and Writing Books in Bal‪i‬
Graphic showing how to rank on Google.
Learn How You Can Rank #1 for Your Keyword

A Quick Background Directive didn’t always rank high on Google. It’s challenging to rank for specific keywords when competing against
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Yours in Marketing – AJ Wilcox: LinkedIn Ads, Recovering from Getting Fired, and Finding Pockets of Succes‪s‬
B2B Marketing Challenges
Biggest B2B Marketing Challenges We See Daily [VIDEO]

One of the blessings of working at a search marketing agency is we get to partner with over 70 different
Graphic representing what to look for from an SEO agency.
What Should In-house Marketers Look For When Hiring an SEO Agency?
You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve
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Yours in Marketing – Adam Posner: Working for Gary Vaynerchuk, Connecting People with Companies, and Following Your Talen‪t‬
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Yours in Marketing – Tim Soulo: Becoming the CMO of Ahrefs, the Future of SEO, and Chilling in Singapor‪e‬
Journalists reporting on B2B digital marketing.
15 Journalists to Follow to Stay on Top of Digital Marketing Trends

In today’s changing media landscape, it can be challenging for B2B marketers to keep up with cutting-edge opportunities and various
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Yours in Marketing – Ethan Beute: Customer Experience, Video for Business, and Transitioning from the TV News Industr‪y‬
Graphic showing the importance of blog promotion for your content strategy.
The Up-to-Date Blog Promotion Strategy You Should Be Armed With

“How do I promote my blog?” This seems to be a recurring question from marketers in today’s day and age.
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Yours in Marketing – Tim Schmoyer: YouTube, Video Strategy for B2B, and Raising 7 Kid‪s‬
Yours in Marketing - B2B Search Marketing Podcast
Yours in Marketing – Episode 0 ft. Garrett Mehrguth

Welcome to Yours in Marketing! This is a podcast where leaders and marketers are invited to see B2B from a
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Yours in Marketing – Cyrus Shepard: SEO, Career Building, and Fine Cinem‪a‬
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Yours in Marketing – Joel Klettke: Crazy Creative Conversion Copywritin‪g‬
Graphic showing the battle of SEO vs PPC.
SEO vs PPC: What Should You Do First? [VIDEO]

Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst.
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Yours in Marketing, a B2B Podcas‪t‬
B2B Digital Marketing Best Practices to Succeed This Year

With the year just kicking off, it’s time to lock in your B2B digital marketing strategy for this year! B2B
Celebrating women in marketing for International Women's Day.
International Women’s Day: Celebrating Women Today and Everyday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. Coming
Directive graphic showing top women in marketing.
30+ Women in Marketing Who You Needed to Follow Yesterday

Every year on March 8th, International Women’s Day celebrates and commends women around the globe for their remarkable achievements. This
Clutch Top B2B Companies Los Angeles 2019
Directive Ranks #1 in Clutch’s Top B2B Marketing Service Providers

Directive, the leading B2B and enterprise search marketing agency, has recently been honored as the number one B2B marketing and
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20 Best HubSpot Agencies for Powering B2B Ops
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The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an outlined strategy for building a successful foundation during that time.

Solving tough challenges for ambitious tech businesses since 2013.

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