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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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Marketing ROI Optimization: How to Turn Every Campaign into a Profit Powerhouse

For B2B SaaS marketing leaders, efficiency is no longer optional. The tolerance for fuzzy ROI, bloated CAC, and weak attribution
The Complete Guide to Building a B2B Demand Generation Strategy

Demand generation is about more than just being a form-fill machine. It’s about constructing a system that converts interested customers
How to Build a Lean Marketing Machine That Scales Efficiently

Doing More With Less Is the New Normal Smaller teams. Tighter budgets. Constant change. Yet the pressure to drive growth
The ABM KPIs That Actually Matter for B2B Growth

Account based marketing (ABM) is popular for B2B enterprises, yet many struggle to measure its true impact. Instead of converting
Share of SERP: A Guide to Owning Your Inbound Growth from Search

Every day, more than 8.5 billion searches happen on Google. That’s 8.5 billion moments where someone is looking for an
No One Reads Your Blog: Webinar Recap

Interactive content is not a replacement for traditional content, but it is a value add that strengthens a broader content
Performance Creative Explained: How to Get It Right

Performance creative is a data-informed approach to advertising that prioritizes measurable business outcomes over subjective design preferences. It’s not about
Ultimate Guide to Customer Retention Strategies with Predictive Retention Modeling

Many B2B marketers still chase customer acquisition over retention. Big logos signal momentum, impress the board, and look great on
A Complete Guide to the B2B Demand Generation Funnel

Creating a B2B demand generation funnel is all about building a revenue system that converts buyers from product awareness to
How to Find the Best PPC Consultant Services
PPC consultants enjoy a career that is both fulfilling and rewarding, with great financial compensation and the opportunity to make an impact every
Generative Engine Optimization Explained: A Complete Guide

Your SEO strategy is humming along nicely. Rankings are up, traffic is steady and then… your buyers stop clicking. They’re
The Modern Marketer’s Playbook for B2B Demand Generation

B2B Demand Generation Best Practices: A Playbook for Modern Marketers B2B demand generation best practices are all about creating revenue.
Competitive Differentiation Masterclass: Blueprint for Outflanking Industry Giants

Most of us are too close to our own product to recognize what makes it valuable to others. It’s like
Demand Gen vs. Lead Gen: How to Actually Align for Revenue Growth

It’s not a matter of choosing demand generation or lead generation. It’s a matter of designing a system where both
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing

Most B2B creative teams know how to produce work that looks impressive, but few know how to make it consistently
A Practical Roadmap for B2B Saas SEO (From our Experts)

Key Takeaways Focus on What Converts: SEO success in SaaS isn’t about traffic growth. It’s about driving demos, signups, and
The Complete Playbook for Data-Driven Creative Strategy and CRO Success

For years, creative work sat apart from performance metrics. Teams produced beautiful campaigns, but no one could prove if those
How to Build a Winning Total Addressable Market (TAM): Insights from a Paid Media Operations Manager

Developing a data-driven Total Addressable Market (TAM) is essential for sustainable growth. As a Paid Media Operations Manager, I’ve learned
The Marketing Budget Blueprint: How to Allocate Spend for Hypergrowth

Most marketing budgets aren’t built to grow pipeline… They’re built to survive Finance. You see it every year. The planning
The Ultimate Guide to B2B Content Marketing ROI

Last month, your content team published 12 blog posts. This month, they’ll publish 12 more. But here’s the question nobody
What the Data Says About Lead Routing, Speed-to-Lead, and Revenue Continuity

When your best SDR walks out the door, your pipeline shouldn’t walk with them. Yet for most high-turnover B2B GTM
B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
The Complete Guide to Navigating the B2B Sales Cycle

B2B marketing timelines and sales cycles can be confusing. Unlike classic B2C and eCommerce campaigns, standing out as a brand
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions

Your B2B paid media campaign is only as strong as its landing page. Think about everything that goes into a
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.