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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

See more guides
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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What is On-Page SEO? [The Essential Guide]

On-page SEO is the process of planning, designing, building and continuously improving your web pages and content with the goal
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7 Best PPC Competitor Analysis Tools
To help you get started with PPC competitor intelligence and develop an even stronger PPC strategy for your next campaign, here's a list
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5 Best Practices for Writing Content with SEO in Mind

Are you consistently following best practices for SEO content writing when you publish new material on your website or blog?
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The Essential Technical SEO Checklist

Following a technical SEO checklist is the best way to make sure you’re leaving no stone unturned when auditing your
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10 Best Free Looker Studio Templates
Data visualization is an essential aspect of performance marketing, and using the right tools can help you make sense of your tech company
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Top 7 SEO Audit Tools

A trustworthy SEO audit tool is one of the best ways to find issues on your website that could be
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How to Write a Content Plan in 8 Steps

Figuring out how to write a content plan is one of the major hurdles that digital marketers need to overcome
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10 Google Ad Extensions to Improve Conversions

Ready to power up your search ads with Google Ad Extensions? Every digital marketer should know how to create ad copy that
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Dynamic Search Ads Explained in Plain English

Are you leveraging dynamic search ads to get the best results for your digital marketing campaigns? Dynamic search ads can
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14 Best Google Data Studio Examples to Copy
Unlocking the true potential of Google's data visualization platform can be a daunting task for tech marketers. That's why we believe that exploring
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10 Best Technical SEO Audit Tools

Are you using the best technical SEO audit tools to optimize your website? Every digital marketer should know how to
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Top 10 Free Link building Tools
Did you know that you can use free link-building tools to promote your content more effectively and increase your ranking in the search
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What’s a Good Landing Page Conversion Rate?

Most digital marketers already recognize the importance of optimizing their PPC landing pages to achieve a good landing page conversion
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8 Types of Display Ads You Need to Know
How many types of display ads are you experimenting with in your tech marketing campaigns? While ads in the Google Search Network are
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The Best On-Page SEO Checklist

What is On-Page SEO? SEO is all about creating content that is optimized to rank on the search engine results
Instapage vs. Unbounce – What’s Best for You?

Instapage vs. Unbounce: Which landing page builder is the best option for your business? Each one offers something unique for
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How to Find Writers for Your Blog – 25 Best Ways

Our digital marketing experts have known for a while that the overall size of a website impacts its ability to
display ads vs search ads
Display Ads vs Search Ads: Know the Difference

If you’re new to pay per click (PPC) advertising, the two most common type of ads that you need to
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What are Display Ads? A Beginner’s Guide

What are display ads, and how can you get them working for you? Display ads – sometimes called banner ads
best keyword research tools
7 Best Keyword Research Tools

Keyword research is one of the most important activities that digital marketers do to inform their content strategies and advertising
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On-page SEO vs Off-Page SEO – What’s the Big Difference?

Do you know the difference between on-page SEO vs off-page SEO? Whether you’re new to digital marketing or an experienced
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The 9 Best PPC Blogs You Should Follow

Looking for the best PPC blogs to follow? Digital marketers who manage paid search campaigns need to keep up with
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Top 5 Ad Copy Generators to Use

Did you know that you can save hours of your time by using an ad copy generator? Most digital marketers
top google ads blogs
Top 10 Google Ads Blogs You Should Follow
Staying up-to-date with the latest trends and best practices in Google Ads is crucial for anyone looking to succeed in tech marketing. With
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.