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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

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  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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top digital marketing blogs
Top 7 Digital Marketing Blogs You Should Follow

Digital marketing blogs are one of the best free information sources for business development teams. The best digital marketing blogs
top digital marketing podcasts
Top 8 Digital Marketing Podcasts You Should Follow

Digital marketing podcasts are a great way to keep up with the latest news and digital marketing trends that are
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10 Best Landing Page Tools

For most digital marketing campaigns, we recommend building a unique landing page for every customer persona. When you’re managing a
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15 Remarkable Display Ad Examples (And Why They Work)
We've seen some incredible display ads examples that we had to share with you. Display ads are both an art and a science.
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10 Best Content Writing Tools for SEO
From keyword research to checking spelling and grammar, our 10 best content writing tools cover every step in the content creation process. Put
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SEMrush vs. MOZ: What’s Best for You?

Trying to choose between SEMrush vs Moz to support your digital marketing efforts? Both of these SEO tools are useful
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Optimizely vs Google Optimize: What’s Best for You?

When it comes to enterprise-level conversion rate optimization tools, it’s a battle of Optimizely vs Google Optimize for market supremacy.
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Ahrefs vs SEMrush – What’s Best for You?

Need to decide between Ahrefs vs SEMrush to power your digital marketing campaigns? Ahrefs and SEMrush are two of the
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6 SEO Competitor Analysis Tools You Need

Do you have a favorite SEO competitor analysis tool? Search engine optimization and PPC advertising are both competition-oriented disciplines. To
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6 Best PPC Keyword Research Tools

Which PPC keyword research tool will you depend on? Trying to run your PPC campaign without keyword research is like
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Landing Page vs Homepage: What’s the Difference and When to Use?

Landing pages are among the most important tools that marketers and advertisers use to provide online users with targeted and
The Power of Impression-Based Campaigns to Grow Your Brand
8 Data-Driven Tips for Local Search Marketing
Short-term Thinking has Negative Effects on Your Cost-per-Acquisition Budget
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Yours in Marketing – Dave Polykoff: Creating Content the Right Wa‪y‬
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Yours in Marketing – Kelly Glover: How to Get Booked on Podcast‪s‬
Graphic of new database platform, Pulse.
Directive Launches First Comprehensive Database for Search Marketing

AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing agency, launched the first database for search marketing,
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Yours in Marketing – Tamara Yarovoy: How to Align Sales and Marketin‪g‬
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Yours in Marketing – Ross Simmonds: Content Strategy Doesn’t Stop When You Hit Publis‪h‬
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Yours in Marketing – April Dunford: How to Perfectly Position Your Produc‪t‬
Graphic representing conversion rate tips to boost sales.
3 Conversion Rate Optimization Tips to Boost Sales

Three. It only takes three conversion rate optimization tips to advance your team’s sales. In today’s digital landscape, it’s often
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Yours in Marketing – Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadershi‪p‬
Yours in Marketing Thumbnail
Yours in Marketing – Geoff Atkinson: How to Become a Structured Data Maste‪r‬
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15 Data-Driven Landing Pages Built to Convert

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.