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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Guides, Influencer, PR
Top 25 B2B PR and Communications Influencers Shaping the Industry
The most effective B2B PR leaders earn their influence by making others...
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  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Guides, Influencer, PR
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Top 25 B2B PR and Communications Influencers Shaping the Industry
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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anthony kennada
Sour & SaaS – Episode 2 – With Front’s CMO, Anthony Kennada!
2020 State of Search Report
2020 State of Search Report
The right way to optimize your CPA for SaaS
The right way to optimize your CPA for SaaS
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Sour & SaaS SEASON PREMIERE – With G2’s VP SEO & Content, Kevin Indi‪g‬
kevinindig
Sour & SaaS – The premiere episode! With G2’s Kevin Indig
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How to Become a Digital Marketer

Looking for tips and advice on how to become a digital marketer? Digital marketing is an exciting career path with
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Directive Names Rodrigo Stockebrand VP of Client Strategy

AUSTIN, TEXAS (August 4, 2020) – Directive, a next-gen and award-winning performance marketing agency for software brands has hired Rodrigo
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How Does Google Optimize Work?

Businesses of all sizes are using Google Optimize to enhance user experience on their web and landing pages, generate more leads, and
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Top 10 Web Design Elements to Pay Attention to

There are some website design elements that you can’t overlook if you’re hoping to maximize conversions. The best digital marketers
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How Do I Know if a PPC Course is Right for Me?

Are you looking for a PPC course that can help you develop new skills or even launch a career in pay-per-click advertising?
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Google Optimize Tutorial: Setting Up Your First Experiment

Looking for a Google Optimize tutorial to help you get started with the most powerful free conversion rate optimization (CRO)
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What Does a Digital Marketer Do? A Day in the Life

If you’re considering a career change into the world of digital marketing, there’s one question you should answer before you
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Best PPC Metrics to Pay Attention to

Looking for the best PPC metrics to pay attention to when analyzing campaign performance? Online marketers use digital marketing metrics to measure
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How to Choose the Best PPC Training for You

Are you searching for a PPC training course that can help you market a product or service on Google Ads,
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10 Tips for Increasing Website Conversions

Looking for strategies that can help you increase website conversions and generate more leads, sales, or revenue from your online
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PPC Competitors: How to Gain the Upper Hand

Need help leveraging PPC competitor insights to optimize your digital advertising campaigns? PPC competitor analysis is an essential component of
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What is PPC Competitor Analysis [Guide]?

Are you wondering how you can use PPC competitor analysis to spy on your advertising competitor and capture more traffic
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What is Social Proof Marketing and Why You Need?

Social proof marketing is one of the most powerful ways of convincing prospective customers to purchase from your website and
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Top 9 Digital Marketing KPIs You Should Pay Attention To

A key performance indicator (KPI) is a special type of metric that serves as a proxy measurement for the performance
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15 Best Call to Action Phrases by Industry

Looking for examples of the best call to action (CTA) phrases that you can use to drive conversions on your
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10 Best Copywriting Tools You’ll Love
Copywriting is the backbone of any successful marketing campaign, and using the right tools can help businesses create compelling content that resonates with
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How to Choose the Best Conversion Rate Optimization Course for You

Wondering how to choose the best conversion rate optimization course (CRO) for you? If you’re a digital marketer looking to
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8 Types of Digital Advertising You Should Know
When it comes to advertising online, there isn't just one way to connect with your customers and deliver winning messages that drive conversions.
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Conversion Web Design: 10 Tip to Increase Online Leads & Sales

Conversion web design is all about customizing your website to drive more lead generation, more sales, and more revenue into
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:15pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.