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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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Moni Oloyede
Sour & SaaS Episode 6 – With Fidelis Cybersecurity Sr. Marketing Operations Manager, Moni Oloyede
landing page ideas
10 Best Landing Page Ideas to Boost Conversions

Are you searching for innovative landing page ideas that can help you increase conversions for your email marketing or PPC
digital marketing 101
Digital Marketing 101: Essential Guide

Are you ready for Digital Marketing 101? If you’re brand new to digital marketing, it’s normal to feel overwhelmed by
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What is a Google Text Ad? Essential Guide

Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads,
Kevan Lee
SaaS Marketing Makeover for SugarCRM – With Buffer’s VP of Marketing, Kevan Lee
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Grammarly Ep 2 with Drift’s VP of Content & Community Mark Kilen‪s‬
landing page testing
Is Landing Page Testing Important?

Are you wondering whether landing page testing is still important and how you can test your landing pages to increase
google tag manager wordpress
How to Setup Google Tag Manager in WordPress (Step-by-Step)

Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide,
website buttons
5 Top Examples of Website Buttons that Convert

Website buttons can play an important role when it comes to pushing visitors towards the conversion targets on your website
landing page optimization tools
6 Top Landing Page Optimization Tools

Landing pages have always been a crucial component of the marketing funnel, but marketers haven’t always had access to the
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Negative Keyword Match Types: Essential Guide

Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to
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6 Best Ways to Improve Your Landing Page Copywriting

The quality of your landing page copywriting has a major impact on whether potential buyers who arrive on your page
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6 Top PPC Tools You Need

The best digital marketing professionals use top PPC tools as a competitive advantage when it comes to running profitable Google
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10 Ways to Improve Your Website Copy

Your website copy is the main text of your website that communicates to your visitors about your brand and the
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How to Exclude Results in Google
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time
phrase match vs broad match
Phrase Match vs. Broad Match: Key Differences

As a search advertising specialist, understanding when to optimize your keyword targeting with phrase match vs broad match targeting can
keyword match types icon
Keyword Match Types: Everything You Need To Know

Keyword match types are a critical but often overlooked feature on the Google Ads platform. Every digital marketer understands the
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Squeeze Page vs Landing Page: What’s the Real Difference?

Do you know the difference between a squeeze page vs landing page? You will soon! This is a common source
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What is Modified Broad Match? Essential Guide

Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their
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SaaS Marketing Makeover for Slack SERIES PREMIERE – With Lucidpress Head of Marketing Garrett Jestic‪e‬
Mike Tatum
SaaS Marketing Makeover for Workable – With Kinsta’s Lead Generation Specialist, Mike K. Tatum
mystery guest
SaaS Marketing Makeover for Intercom – With Mystery Guest!
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6 Components of an Effective Digital Marketing Plan

A digital marketing plan is a document that outlines your strategy for planning, executing, and measuring the success of an
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6 Top Digital Campaigns to Inspire You in 2020

As a digital marketing professional, you’ll have the opportunity to work on many different types of campaigns. Your digital strategy
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.