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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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10 Best Ways to Gain Real Digital Marketing Experience

Are you searching for the best way to get real digital marketing experience that can prepare you for a career
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Digital Advertising 101: Everything You Need To Know

Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple
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Sour & SaaS Ep 5 – With Unbounce’s VP of Strategic Growth Tamara Grominsk‪y‬
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Sour & SaaS Episode 5 – With Unbounce’s VP of Strategic Growth Tamara Grominsky
Mark Kilens
SaaS Marketing Makeover for Grammarly – With Drift’s VP of Content & Community Mark Kilens
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How to Become a Content Strategist
Would you enjoy a career planning and developing content for one of your favorite brands? What about collaborating with your own team of
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Digital Marketing Certification: Do You Really Need One?

A career in digital marketing offers plenty of benefits: a competitive salary, a huge range of potential employers to choose
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The Importance of Digital Marketing

If you’re launching or planning to grow your business, it’s nearly impossible to overstate the importance of digital marketing to
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10 Essential SEO Skills You Need To Succeed

Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand
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CRO Certification: Should You Get One?
If you’re thinking about a career in digital marketing or planning to launch and promote your personal brand, a CRO certification course could
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10 Best Digital Marketing Skills You Should Know

There are more opportunities for aspiring digital marketers than ever before. A career in digital marketing can allow you to
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What is Keyword Targeting? Essential Guide

When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and
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Website Button Designs: 7 Examples that Convert

Creating conversion-optimized website buttons is both an art and science for digital marketers in 2020. Website button designs have a
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8 Top Examples of Testimonial Pages You Should Copy
Looking for some high-performing examples of testimonial pages that you can emulate on your own website? Here our 8 favorite examples of testimonial
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5 PPC Certifications You Need & How to Pass Them

Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital
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How to Get Started in Digital Marketing

Wondering how to get started in digital marketing? Digital marketing professionals are in huge demand right now, and that demand
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50 Digital Marketing Terms You Need to Know

If you’re new to digital marketing, it’s okay to feel overwhelmed by the sheer volume of new information and new
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Sour & SaaS Ep 4 – With Meltwater’s Head of Demand Generation Tamara Yarovo‪y‬
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Sour & SaaS – Episode 4 – With Meltwater’s Head of Demand Generation Tamara Yarovoy
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Top 6 SEO Certifications You Should Consider
Completing an SEO certification is a great way to gain more marketing knowledge, update your skills, and learn new techniques and methods to
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SaaS Marketing Makeover for Slack – SERIES PREMIERE With Lucidpress Head of Marketing, Garrett Jestice
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Sour & SaaS Ep 3 – With SaaS Conversion Copywriter Joel Klettk‪e‬
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Sour & SaaS – Episode 3 – With SaaS Conversion Copywriter Joel Klettke
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10 Top Benefits of a Digital Marketing Career
If you’re creative, passionate, and excited about doing work that makes a difference, a digital marketing career could be a great fit for
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.