If you lead B2B marketing, you are likely living in a weird contradiction: your keyword rankings look stable, yet it feels harder than ever to translate that visibility into a predictable pipeline.
Most programmatic SEO (pSEO) programs fail. Not because the idea was wrong, but because teams prioritized volume over the impact of the content.
Weekly SEO reporting creates an illusion of control. Dashboards update and numbers fluctuate, leaving B2B teams to operate under the impression that performance is being measured in real time.
Stratos is Directive’s AI platform built to unify data, standardize execution, and elevate strategic work across every marketing function.
A modern SEO link building strategy is not about how many backlinks you can earn in a quarter. It’s about how efficiently you can earn trust in the places your buyers already rely on to make decisions.
B2B enterprise SEO gets complicated quickly. Large sites, long sales cycles, multiple stakeholders, and a constant stream of internal change
After more than a decade in B2B SEO, one truth stands out: the strategies that once worked are no longer
Search marketing has entered a new era and visibility now depends on more than ranking well on the SERP. Users
If you’re running marketing for your B2B company or doing research on how to stand out from the competition, you
Key takeaways AEO and GEO are basically two names for the same playbook now, aimed at influencing what AI engines
I’ve audited hundreds of B2B websites, and here’s what I’ve discovered, most teams make the same critical mistakes while missing
The shift to AI-powered search is reshaping how B2B buyers discover solutions. When prospects ask ChatGPT about your industry or
Your Search Engine Optimization (SEO) is working. Traffic is up 40% year over year, but pipeline isn’t growing proportionally. It’s
Your SEO strategy is humming along nicely. Rankings are up, traffic is steady and then… your buyers stop clicking. They’re
Demand generation remains one of search marketing’s most challenging pain points for good reason. At its core, search marketing aims
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5 stages are surprisingly exactly the same. Let’s dive into what this new world looks like with our CEO, Garrett Mehrguth.
Tracking SEO conversions isn’t exactly easy or fun, but seeing your blog post drive actual revenue for the company? That’s
Understanding Functional Content Functional content is a strategic approach to content creation that bridges the gap between what your customers
To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and intent. Let’s break it down.
Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business.
Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest marketing trends is a job in itself. Therefore, here are some creative marketing ideas to get the conversion rates you want in 2023.
If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if
B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results.
Looking for an SEO agency can be a daunting task for any SaaS company looking to scale its business. Unfortunately,
We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is
Let’s face it, it’s 2022 and the recipe for hitting a home-run in SEO (search engine optimization) is no longer
We all want to milk the most value possible out of our content. But to create a truly valuable content
As complicated as B2B marketing can be—it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/sites/11/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO-1024x576.png)
Let’s talk about some critical B2B marketing metrics. We like to call these key performance indicators (KPIs). Clients are always
Key points: CAC, or customer acquisition cost, is the cost of turning a user into a customer through purchasing your
The proliferation of digital information has created a new buying environment. Most buyers do their own research on companies consider
Learning to exclude results in Google Search can be a major time-saver for tech marketers, or for just about anyone who spends time working with search engines. Excluding results on Google Search isn’t complicated either—you’ll just need to start learning about Google search operators.
Becoming an SEO Specialist is a pretty awesome career choice. You can use organic search to promote your personal brand
When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and
