Perspectives
You’ve heard the leadership mantra: “Hire smart people and get out of...
In today’s incredibly fast-paced and never-the-same-thing-twice B2B SaaS landscape, leaders face two...
![9 B2B Marketing KPIs That Are Best For Your Business [VIDEO]](https://directiveconsulting.com/wp-content/uploads/sites/9/2020/06/9-B2B-Marketing-KPIs-That-Are-Best-For-Your-Business-VIDEO-1024x576.png)
Let’s talk about some critical B2B marketing metrics. We like to call...
For many business-to-business (B2B) software organizations, paid advertising is essential to generating...
Key Points: We outlined 8+ different SaaS marketing metrics you must track....
Key Points: Search marketing is incredibly effective in driving traffic and leads...
Key points: CAC, or customer acquisition cost, is the cost of turning...
When you create a SaaS product, you create a solution that solves...
Key Points: Sourcing opportunities for link building and digital PR is one...
“Hit your MQLS.” “Can you drive more leads at a lower cost?”...
Key Points: SaaS and Cloud Software industries are primed for at least...
It’s 2022. It’s not rocket science to realize that some of the...
“In marketing, I’ve seen only one strategy that can’t miss – to...
While there are positive trends to indicate a change from the status...
The proliferation of digital information has created a new buying environment. Most...
Three. It only takes three conversion rate optimization tips to advance your...
With consumers making purchasing decisions online, one of the most critical factors...
One of the significant challenges within paid advertising is prospecting while staying...
When a user searches for a specific person or company in Google,...
There has never been a better time to utilize content marketing to...
Let’s say you’re spending a lot of resources on SEO and PPC...
A Quick Background Directive didn’t always rank high on Google. It’s challenging...
One of the blessings of working at a search marketing agency is...
In today’s changing media landscape, it can be challenging for B2B marketers...
“How do I promote my blog?” This seems to be a recurring...
Welcome to Yours in Marketing! This is a podcast where leaders and...
Every year on March 8th, International Women’s Day celebrates and commends women...
Every year on March 8th, International Women’s Day celebrates and commends women...
As digital marketers, we recognize how essential it is to know where...
Let’s face it. As marketers, there are a million and two initiatives...
It’s Thursday at 3:00 pm. You’re tired, it’s been a long week,...
According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn...
In the world of B2B, marketing has to closely align with business...
What is Remarketing? To understand how you can utilize remarketing campaigns in...
Imagine you run a 24-hour restaurant. You have hundreds of patrons coming...
Imagine you want to take a bath after a long day at...