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PAID MEDIA AGENCY FOR B2B

Turn Paid Media Into Profitable Pipeline.

Directive builds paid media around your priority accounts, buying committees, and the decisions that move deals forward. We use campaign results and sales feedback to improve targeting, creative, and investment rather than optimizing for clicks alone.

Build Paid Media Around Market Opportunity

Our methodology

Directive evaluates your market, ideal customers, and financial goals to identify where paid media can deliver the strongest return.

Audience intelligence, creative strategy, and financial modeling guide channel selection, budget allocation, and campaign priorities.

DiscoverabilityOS™ aligns paid media with the B2B buying journey, helping us build preference, capture demand, and prioritize revenue impact.

175%
Increase in Closed-Won Deals
WordPress VIP partnered with Directive to strengthen how paid media reached enterprise buyers across a complex buying journey. Directive refined audience segmentation, search intent, account targeting, and campaign structure to concentrate spend on higher-value prospects while improving efficiency across the program. The strategy increased opportunities by 607%, reduced cost per opportunity by 73%, and drove a 175% increase in closed-won deals.
Read the Case Study

One Strategy Built for the Full Paid Media Mix.

OUR PAID MEDIA SERVICES

Directive audits accounts, segments B2B audiences, builds media plans, tests creative, and adjusts targeting and budgets using campaign performance and lead data.

Paid
Search

Capture active demand across Google and Microsoft with paid search programs built around commercial intent, search economics, and qualified opportunity creation.

 

Paid
Social

 

Reach buyers across LinkedIn, Meta, Reddit, TikTok, and other social platforms with campaigns designed around audience behavior, creative relevance, and pipeline contribution.
Concentrate media investment around high-value accounts with coordinated targeting and messaging designed to increase engagement across buying groups.
Expand reach across display, video, connected TV, and premium inventory with audience strategies built around where your buyers spend time beyond search and social.

Retargeting

Maintain visibility with high-value prospects throughout longer buying cycles by sequencing relevant messages across channels and stages of consideration.

Performance
Reporting

Connect channel performance to pipeline, customer acquisition, and revenue so budget allocation reflects actual business impact instead of platform-reported conversions alone.

Paid Media Built for Smarter Acquisition.

PAID MEDIA FOR B2B

Directive evaluates audience fit, available media opportunities, and pipeline performance to determine where paid media investment can deliver the most value.

Turn Media Investment Into Measurable Growth

Partner with Directive to improve channel efficiency, reach more of the right buyers, and invest paid media budget where it can create the strongest business impact.