WEBINAR
The B2B Influencer Playbook: 5 Tactics to Build Brand Credibility
KEY TAKEAWAYS
- Learn how AIO is reshaping visibility and performance across B2B paid and organic search.
- Discover bottom-of-funnel strategies to offset lost clicks and maintain lead quality.
- Get tools, tips, and reporting frameworks to measure and respond to AI-driven shifts.
B2B Influence Is No Longer a Channel. It’s How Trust Is Built.
B2B influence has evolved far beyond social media creators. Today’s buyers are influenced by customers, practitioners, employees, analysts, executives, and industry experts across LinkedIn, podcasts, YouTube, newsletters, communities, and events. The question isn’t whether your buyers are being influenced. It’s whether your brand is part of those conversations.
In this monthly thought leadership webinar, Kimberly Deese shares a practical framework for building and scaling B2B influencer programs that create measurable business impact.
Whether you’re launching your first influencer initiative or expanding an established program, you’ll learn how to identify the right mix of influencers, align your program to business goals, invest effectively at different budget levels, measure success beyond engagement metrics, and amplify influencer content across PR, social, content, demand generation, and product marketing to build lasting brand authority.
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