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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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The Complete Guide to B2B Account-Based Lead Generation

Account based lead generation has become the backbone of many modern B2B growth strategies. In a market where every marketing
The 2025 Guide to B2B SEO: How to Capture Demand Before Your Competitors Do

Your board just asked you to prove ROI on every marketing dollar spent this quarter. Your paid ads are burning
Post-M&A Marketing Alignment: Merger Strategies for Unified Growth in the First 100 Days

Congratulations! You just closed the deal of a lifetime. The champagne bottles have been popped, the press releases sent, and
AI & SEO: How AI Is Already Changing The Future Of SEO

AI hasn’t replaced SEO professionals. It’s redefined their role. Instead of eliminating jobs, AI has become a valuable tool for
B2B Content Strategy: Build a High-Converting Plan From Scratch

Here’s what separates content programs that drive pipeline from those that just drive traffic: strategic planning. Most B2B teams churn
B2B ROAS Benchmarks: High-Performing Campaigns in 2025

In 2025, saying the campaigns are bringing in “conversions” is not good enough. Senior B2B marketers are on the hook
Hyper-Local Campaign Customization: Adapting to Cultural and Economic Nuances for Explosive Regional Growth

Picture this: You just wrapped up a quarterly board meeting where you proudly presented your global marketing campaign. Same message,
Understanding Friction in the B2B Customer Journey: When Is There Too Much…or Not Enough?

Friction is everywhere, it’s a force of nature, but it could be costing you pipeline. In B2B, “friction” shows up
6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack

Most B2B teams already have AI tools. What they don’t have is AI-powered efficiency in programmatic advertising. Your programmatic targeting
Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While the way consumers go about it is completely different, the 5
How to Edit Like an Editor (With Help From Generative AI)
Why Cookie Consent and Google Consent Mode v2 Matter More Than You Think

Marketers are facing a major shift in how advertising platforms collect and process user data. What once felt like a
Top 10 Most Popular Google Display Ad Sizes in 2025
To optimize your next PPC display campaign, it's important that you choose the top-performing ad sizes with ad placements that are most likely
Driving Innovation: Generative AI’s Impact on 80 B2B SaaS Companies

Contributing Analysts: Stuart Kinsey and Luiza Leal What is GenAI and Why Does It Matter GenAI or Generative AI refers
Cutting-Edge Paid Social Strategies for 2025: Differentiating Your Brand in Saturated Markets

It’s 2025. The Feed Is Loud. CAC Is Up. Attention Is Expensive.   Let’s be honest: it’s noisy out there.
Advanced SEO Conversion Tracking: Identifying and Fixing Funnel Leaks for Exponential Growth

Tracking SEO conversions isn’t exactly easy or fun, but seeing your blog post drive actual revenue for the company? That’s
The Ripple Effects of Leadership: Why Every Conversation Counts

In leadership, there are no neutral moments. Every word, every tone and every moment of silence has meaning. Whether you’re
LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy

LTV:CAC is the only lens sharp enough to show whether your marketing is driving value or just creating expensive noise.
Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks

In the high-stakes world of B2B marketing, hitting your sales goals isn’t enough. Advanced revenue analysis goes beyond the top
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact

Return on Investment. A phrase you hear at every board or stakeholder meeting that is the driving force behind how
Game-Changing ABM Playbook: How Enterprise CMOs Fix Lead Quality and Actually Drive Pipeline

I’ve been in paid media long enough to know how this story goes. You launch the ABM campaign. You get
The Smart Marketer’s Guide to Enterprise SEO Dashboards

While competitors steadily capture organic traffic, conversions, and market share, your team may still be piecing together fragmented SEO reports.
B2B Customer Lifecycle Optimization: Increase Retention with Stage-Specific Tactics

We hear it all the time: “The B2B landscape has never been more competitive or more complex.” And it’s true.
How a Simple A/B Test Drove $112K in Revenue in 30 Days

As marketers, it feels as if we’ve come to accept that driving results has to take a long time, from
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.