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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
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  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
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11 Google Ads Bidding Strategies

Are you wondering which of the leading Google Ads bidding strategies will get the best results for your PPC campaign?
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Quick and Easy PPC Audit Checklist

Have you formalized a PPC audit process to measure the performance of your digital advertising campaigns? If you’re a solo
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Why Digital Marketing Analytics Matters

Digital marketing analytics is playing a bigger role than ever in the marketing campaigns that businesses launched recently. Individual marketers
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Lead Forms: 7 Best Examples to Generate More Leads

Looking for some examples of the best lead forms to emulate? Whether you’re doing e-mail marketing, PPC advertising, or generating
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8 Top Benefits of PPC Advertising

Are you curious about the benefits of PPC Advertising? The PPC advertising model has revolutionized how organizations of all sizes
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Dynamic Remarketing [Beginner’s Guide]

Are you curious about using dynamic remarketing ads in your next PPC advertising campaign? In the competitive world of PPC
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What is Google Optimize?

You may have heard that Google Optimize is one of the best ways to optimize user experience for visitors to
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Website Form Design: 11 Best Practices & Examples

Interested in mastering website forms design and generating more leads than ever for your business? Designing forms for your website
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What is a CRO Test? [Beginner’s Guide]

A Conversion Rate Optimization (CRO) test can help you enhance user experience and increase conversions on your landing pages, product
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What is SEO Writing? [The Essential Guide]

SEO writing is an essential skill for digital marketers involved in developing web content for organic search. If your content
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What are Google Search Partners? Everything You Need to Know
To make things easy, we've collected all the most up-to-date information about the Google search partners program and compiled it into this short
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7 Best Ways to Learn SEM (Search Engine Marketing)
Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate
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Remarketing vs. Retargeting: What’s the Real Difference?

Do you know the difference between a remarketing vs. retargeting campaign in digital advertising? The terms remarketing and retargeting have
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What is a Paid Search Campaign? PPC Explained

Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone
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What is Technical SEO and Is It Important?

Technical SEO is the aspect of search engine optimization that focuses on the technical implementation of your website, rather than
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10 Types of Backlinks You Need to Know

Do you know which types of backlinks you should prioritize in your next link-building campaign? When it comes to getting
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Looker Studio vs. Tableau Desktop: What’s Better for You?

Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data and drive insights for your next digital marketing
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10 Best A/B Testing Tools Worth Trying

The best A/B testing tools give digital marketers the power to continuously optimize their websites and landing pages, improving user
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7 Best Backlink Checkers for SEO

Looking for the best backlink checker tool to help you keep track of your content promotion and link building efforts?
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8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative can make or break your campaign's success. With the majority of
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CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a PPC campaign, while the CPA quantifies the cost of goal conversions
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8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign? To inspire your upcoming PPC campaigns, we curated this list of
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Top 50 Digital Marketing Metrics You Should Know

We use digital marketing metrics every day to quantify the success of our digital marketing campaigns and those we run
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SpyFu vs. SEMrush: What’s Best for You?

Trying to choose between SpyFu and SEMrush to help with your next marketing channel campaign? Whether you’re working on a
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.