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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Guides, Influencer, PR
Top 25 B2B PR and Communications Influencers Shaping the Industry
The most effective B2B PR leaders earn their influence by making others...
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  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Guides, Influencer, PR
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Top 25 B2B PR and Communications Influencers Shaping the Industry
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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8 Best Local SEO Software (Free & Paid)

Trying to choose the best Local SEO software to help manage an online presence for your local business? Local SEO
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Top 7 Benefits of Local SEO

Are you familiar with the benefits of local SEO? Search engines like Google and Bing use local search to help
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6 PPC Software Tools You’ll Love

Did you know that you can use PPC software tools to save time and increase your efficiency when managing ad
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How to Learn PPC [The Best Way]

What’s the best way to learn PPC advertising? If you’re new to PPC advertising, learning the skills to launch your first
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How to Learn Digital Marketing [The Best Way]

Wondering how to learn digital marketing? Digital marketing can be a lucrative and rewarding career trajectory. You can learn to
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The 7 Most Important Local SEO Ranking Factors

As a digital marketer, you should be familiar with the 7 most important local SEO ranking factors, especially if your
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PPC vs. CPC: What’s the Key Difference?

Do you know the difference between PPC vs. CPC and their relevance in digital marketing & advertising? If you’ve been
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Remarketing List for Search Ads (RLSA): When to Use?

Are you planning to experiment with remarketing lists for search ads (RLSA) in your next PPC Campaign? Many digital marketers
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PPC vs. SEM: What’s the Real Difference?

Do you know the difference between PPC vs. SEM in online marketing? The world of digital marketing is full of
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11 Google Ads Bidding Strategies

Are you wondering which of the leading Google Ads bidding strategies will get the best results for your PPC campaign?
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Quick and Easy PPC Audit Checklist

Have you formalized a PPC audit process to measure the performance of your digital advertising campaigns? If you’re a solo
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Why Digital Marketing Analytics Matters

Digital marketing analytics is playing a bigger role than ever in the marketing campaigns that businesses launched recently. Individual marketers
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Lead Forms: 7 Best Examples to Generate More Leads

Looking for some examples of the best lead forms to emulate? Whether you’re doing e-mail marketing, PPC advertising, or generating
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8 Top Benefits of PPC Advertising

Are you curious about the benefits of PPC Advertising? The PPC advertising model has revolutionized how organizations of all sizes
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Dynamic Remarketing [Beginner’s Guide]

Are you curious about using dynamic remarketing ads in your next PPC advertising campaign? In the competitive world of PPC
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What is Google Optimize?

You may have heard that Google Optimize is one of the best ways to optimize user experience for visitors to
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Website Form Design: 11 Best Practices & Examples

Interested in mastering website forms design and generating more leads than ever for your business? Designing forms for your website
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What is a CRO Test? [Beginner’s Guide]

A Conversion Rate Optimization (CRO) test can help you enhance user experience and increase conversions on your landing pages, product
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What is SEO Writing? [The Essential Guide]

SEO writing is an essential skill for digital marketers involved in developing web content for organic search. If your content
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What are Google Search Partners? Everything You Need to Know
To make things easy, we've collected all the most up-to-date information about the Google search partners program and compiled it into this short
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7 Best Ways to Learn SEM (Search Engine Marketing)
Looking for the fastest and most cost-effective way to learn SEM? Search engine marketing (SEM) is one of the best ways to generate
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Remarketing vs. Retargeting: What’s the Real Difference?

Do you know the difference between a remarketing vs. retargeting campaign in digital advertising? The terms remarketing and retargeting have
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What is a Paid Search Campaign? PPC Explained

Thinking about launching a paid search campaign to promote your business, products, or services? Paid search advertising is a cornerstone
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What is Technical SEO and Is It Important?

Technical SEO is the aspect of search engine optimization that focuses on the technical implementation of your website, rather than
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
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Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.