Real people creating real growth.

the directive team
Meet the heart of Directive. The people who make up Directive share the vision and values of our community.
Larissa Williams
VP, Performance Marketing
Caitie Collins
COO
Garrett Mehrguth
CEO
Tanner Shaffer
Managing Partner, Operations
Mel Dale
Head of People Operations
Sean Dooley
VP of Finance
Jesse Seilhan
SVP of Operations
Scarlett Aiello
Executive Assistant to CEO
Paulina Fernandez
VP Operations LATAM
Brady Cramm
VP of Strategic Engagements
Drew Choco
Sr. Director of Sales
Jordan Matsunaga
Director of Accounts
Steve Gottlieb
Director of Demand Generation
Amanda Lopez
Senior Account Strategist, Paid Media
Amber Pierce
Accounting Manager
Jacob Henderson
Operations Resourcing Manager
Josh Nelson
Innovation Manager
Robert James
Senior Client Partner
Kristina Brown
Associate Director, Lifecycle Marketing
Katie Knoll
SEO Operations Lead
Kylie Fahey
Associate Director, SEO
Macy Myhill
Associate Director, SEO
Max Serrato
Associate Director, Strategy
Sam Calhoun
Associate Director, Paid Media
Dragos Marcia
Associate Director, Paid Media
Andrew Finkenbinder
Director of Strategy
Shakila Liyanage
Associate Director Paid Media
Ashlee Sinnott
Account Strategist, SEO
Mike Matta
Senior Account Strategist, Paid Media
Eliza Miller
Account Director, Paid Media
Rafik Farag
Senior Account Strategist, Paid Media
McKenzie Stinson
Account Strategist, Paid Media
Kyle Brink
Senior Account Strategist, Paid Media
Helena Esparza
Account Strategist, Paid Media
Cassey Deveau
Senior Account Strategist, Paid Media
Gabby Gurrister
Senior Account Strategist, SEO
Jon Taylor
Senior Account Strategist, Paid Media
Jared Ray
Account Director, SEO
Jane Yang
Senior Digital Designer
Hien Quach
Senior Digital Designer
Sarah Goulet
HR Generalist
Ishaan Bhardwaj
Senior Revenue Operations Strategist
Alexis Waggott
Account Director
Amber Fletcher
Senior Recruiter
Olivia Lathangue
Project Manager
Aniela Rodriguez
Account Specialist, Paid Media
Bárbara Gonzàlez
Account Strategist, Paid Media
Daniel Riojas
Senior Account Strategist, SEO
Frida Garcia
Account Specialist, SEO
Jubaer Prodhan
Senior Account Strategist, SEO
Lichi Cuello
Digital Designer
Marcela Ruiz
Account Strategist, SEO
Rachel Cribby
Senior Account Strategist, SEO
Shane Murphy
Senior Account Strategist, Paid Media
Elim Chan
Associate Director on the Demand Generation
Mike Farnham
Christopher Diaz
Garrett Mehrguth
CEO

team bio