25 ChatGPT Ads Agencies to Watch in 2026

ChatGPT Ads Are Live, but B2B Marketers Still Need to Prove Their Value

ChatGPT ads are now live and available to advertisers through OpenAI’s beta Ads Manager. After a focused pilot from February through April, OpenAI expanded access through self-serve onboarding, agency and technology partners, and a broader set of buying and measurement tools. Advertisers can now create campaigns, set budgets and bids, upload creative, manage delivery, and review performance without working directly through OpenAI. Ads Manager is currently available in the United States, United Kingdom, Canada, Australia, New Zealand, Japan, and Korea.

That makes ChatGPT a functioning paid media channel, but still an early and unproven one. OpenAI continues to describe the platform as a beta in the early stages of scaling, and several capabilities remain limited or subject to change. B2B marketers should treat it as a channel that is ready for structured testing, not one that has already earned a permanent share of the media budget.

Ads currently appear below relevant ChatGPT conversations for eligible users on Free and Go plans. Plus, Pro, Business, Enterprise, and Edu accounts remain ad-free. Each placement includes the advertiser’s name, logo, headline, description, landing page, and image creative. OpenAI says ad delivery is based primarily on the context and intent of the conversation, along with signals from the ad copy, landing page, creative, and advertiser-provided context hints. Those hints can describe relevant topics, needs, or keywords, but they do not function like exact-match search terms or guarantee placement in a specific conversation.

The buying model now looks more like a standard advertising platform than it did at launch. Advertisers can purchase campaigns on a CPM or CPC basis, and OpenAI uses a relevance-weighted, second-price auction to determine which ad appears in an eligible conversation. Ads Manager reports on impressions, clicks, spend, click-through rate, average CPC, average CPM, and conversions. OpenAI has also released a browser-based conversion pixel, a server-side Conversions API, and an Advertiser API for programmatic campaign management and reporting.

Those capabilities make ChatGPT ads testable, but they do not resolve the central question for B2B marketers: whether conversational context translates into better demand capture. A detailed prompt can reveal more about a user’s situation than a single keyword, but it does not necessarily indicate buying authority, budget, urgency, or commercial intent. Someone researching a category, completing a project, or exploring an idea may generate a highly specific conversation without ever becoming a qualified buyer.

That is why advertisers should resist treating conversational depth as a proxy for funnel stage. ChatGPT may provide richer context for ad matching, but the quality of that matching still needs to be validated through downstream performance. Click-through rate and CPC can show whether an ad earned attention. They cannot show whether the traffic converted into sales-accepted pipeline, progressed through the buying process, or created revenue that would not have existed otherwise.

The current format also places more pressure on positioning. An ad appears after ChatGPT has already helped frame the user’s problem, which means vague messaging is likely to feel disconnected from the conversation. But stronger relevance does not automatically make ChatGPT ads more effective than paid search, paid social, review platforms, or other established demand capture channels. The ad still has to persuade the user to leave the conversation, visit the advertiser, and continue evaluating the offer.

OpenAI states that ads are clearly labeled, remain separate from organic answers, and do not influence the responses ChatGPT generates. Paid and organic ChatGPT visibility should therefore be treated as different acquisition sources. A brand included in an answer has earned organic visibility based on the information available to the model. A brand appearing beneath that answer has purchased a placement through the advertising auction. Combining both under a single “ChatGPT traffic” category would make it difficult to understand what the brand earned, what it bought, and which source created the stronger business outcome.

Attribution will remain one of the harder parts of evaluating the channel. OpenAI’s pixel and Conversions API can connect ad clicks to website actions, but B2B buying journeys rarely end with a single tracked conversion. A user may click an ad, return to ChatGPT, research competitors, share findings internally, and convert through another channel weeks later. Marketers will need to compare direct conversions with account engagement, opportunity creation, pipeline quality, sales velocity, and assisted influence before deciding whether ChatGPT ads are creating incremental demand.

The channel may also prove more useful for some B2B categories than others. Offers with clear use cases, recognizable problems, and straightforward landing-page actions may be easier to match and measure. Complex enterprise products with long sales cycles, narrow buying committees, and highly specific qualification requirements may generate engagement without producing enough pipeline to justify the spend. That is not a flaw unique to ChatGPT, but it is a reason to avoid assuming the channel will perform consistently across categories.

The right approach is controlled adoption. ChatGPT ads are live, the buying infrastructure exists, and advertisers now have enough access to run meaningful experiments. The priority is to define the conversations worth appearing around, separate paid and organic traffic, establish qualification criteria before launch, and compare performance against the channels already competing for the same demand.

At Directive, we are treating ChatGPT ads as an active but still developing part of the paid media landscape. The platform no longer needs to be evaluated as a hypothetical. It needs to be evaluated on the same terms as every other channel: incremental reach, qualified pipeline, revenue contribution, measurement confidence, and opportunity cost. The agencies below are best positioned to help B2B brands test those questions without mistaking access to a new platform for proof that it belongs in the media mix.

TL;DR — Top ChatGPT Ads Agencies

1. Directive Consulting: Directive is the strongest choice for B2B brands investing in ChatGPT ads because we combine performance-first paid media with a deep understanding of how LLMs influence discovery, trust, and conversion. Our approach treats ChatGPT ads as a measurable demand capture channel and connects paid testing to GEO foundations that strengthen brand visibility across AI-generated answers. We evaluate the channel based on incremental pipeline, revenue impact, and how effectively it complements the rest of the media mix.

2. Brainlabs: A performance marketing agency known for experimentation, automation, and structured testing systems. Brainlabs is a strong fit for ChatGPT ads because the channel requires rapid iteration, clean measurement, and disciplined learning loops. Ideal for teams that want to test aggressively, identify meaningful performance signals, and scale only when the economics support it.

3. Seer Interactive: A data-led agency that pairs paid media expertise with strong analytics and search strategy. Seer is a strong choice for ChatGPT ads because they prioritize measurement clarity and decision-grade reporting, which matters in a channel where attribution is still developing. Best for organizations that want proof-based testing, transparent performance analysis, and a clear view of whether the channel is creating incremental value.

4. WebFX: A scaled digital marketing agency with strong PPC execution, SEO support, and consistent reporting processes. WebFX is a solid fit for ChatGPT ads because they can manage structured paid programs while supporting the content, landing pages, and conversion paths needed to turn AI-driven traffic into measurable outcomes. Best for teams that want dependable execution across paid and organic channels.

5. Amsive: An enterprise-focused agency with strong performance marketing operations and governance. Amsive is a strong fit for ChatGPT ads because they bring the measurement discipline, scalable processes, and cross-channel coordination required to manage the channel inside more complex marketing organizations. Best for companies that need controlled testing, reporting consistency, and clear governance around an emerging media investment.

Key Advantages of Working With a ChatGPT Ads Agency

A strong ChatGPT ads agency does more than add another campaign to the paid media mix. It helps determine whether the channel can create incremental demand, how it should be measured, and where it deserves budget relative to more established acquisition channels.

You Get Performance Marketing Built for Conversational Intent, Not Just Keywords

ChatGPT ads are matched against the context of a conversation rather than a single search query. Advertisers can provide context hints describing the topics, needs, and situations most relevant to their offers, while OpenAI evaluates the ad, creative, landing page, and surrounding conversation to determine eligibility. That gives agencies a different set of signals to work with than traditional keyword-based campaigns.

The advantage is not that conversational intent is inherently more valuable. It is that the campaign can be structured around the problem a buyer is describing rather than the phrase they happened to search. A strong agency translates those problems into specific offers, use cases, and messaging, then measures whether the resulting traffic produces qualified pipeline rather than assuming contextual relevance equals commercial intent.

You Connect Paid Placement to the Rest of Your AI Discoverability Strategy

Paid ChatGPT placements and organic visibility inside AI-generated answers are separate, but buyers can encounter both during the same evaluation. An ad may earn the initial click, while the surrounding conversation, third-party sources, product information, and brand positioning influence whether the company remains credible as the user continues researching.

A strong agency accounts for that entire experience. It connects ChatGPT ads to GEO, SEO, content, digital PR, landing pages, and product marketing so the paid message does not conflict with what buyers find elsewhere. The goal is not to make the model “know” the brand better through advertising. It is to ensure the brand presents a consistent and defensible position after the placement creates attention.

You Bring Measurement Discipline to a Channel That Is Still Maturing

ChatGPT Ads Manager now supports campaign creation, CPC and CPM buying, performance reporting, conversion tracking, custom audiences, and programmatic management through the Advertiser API. Advertisers can monitor impressions, clicks, spend, CTR, average CPC, average CPM, and conversions, while the pixel and Conversions API provide additional website measurement capabilities.

Those tools make the channel measurable, but they do not make every result meaningful. A strong agency establishes qualification criteria before launch, separates paid ChatGPT traffic from organic referrals, and compares lead quality, opportunity creation, pipeline progression, and revenue against other channels. It also controls spend while the platform is still in beta, preventing low-cost clicks or early conversion volume from being mistaken for proven efficiency.

You Build a Cross-Channel System, Not a Standalone ChatGPT Campaign

ChatGPT ads now function as another demand capture surface alongside paid search, paid social, review platforms, content, and organic AI discovery. Their value depends partly on whether they reach buyers or buying situations that existing channels miss.

The right agency integrates ChatGPT ads into the broader performance system, including audience strategy, creative testing, landing page alignment, conversion tracking, attribution, and sales feedback. Campaign learnings can then inform positioning across paid search, paid social, SEO, content, and sales enablement. The result is not a one-off experiment built around platform novelty. It is a structured way to determine where conversational advertising contributes incremental pipeline and where the budget is better spent elsewhere.

1. Directive Consulting

Performance-first ChatGPT ads readiness built on paid media and GEO foundations

ChatGPT ads are live, and Directive is actively evaluating where the channel can create incremental value for B2B advertisers. We are treating it as an emerging performance channel that needs a clear testing framework, disciplined measurement, and a strong point of view on where it belongs in the media mix. Our approach applies the same performance-first standard we use across paid search and paid social: where ChatGPT ads fit, where they do not, and what evidence is required before budgets scale.

Directive’s GEO and LLM work provides important infrastructure for paid performance in AI environments. The SEO and content systems we build strengthen brand visibility, authority, and message consistency across AI-driven discovery, giving paid campaigns a stronger foundation once users continue researching beyond the sponsored placement. We connect ChatGPT ad testing to bottom-of-funnel content, specific ICP messaging, referral tracking, and attribution so performance can be evaluated against qualified pipeline rather than clicks alone.

We also use our technology partnerships to improve visibility into how brands appear across paid and organic AI experiences. Scrunch, our LLM visibility platform, helps distinguish paid brand presence from organic brand presence, giving teams a clearer view of how ChatGPT ads contribute to the broader discovery and conversion journey.

Services: Paid Media, GEO and LLM Visibility Strategy, Content Marketing, SEO

Best For: B2B teams that want to test ChatGPT ads through a performance-first strategy supported by strong paid media, measurement, and GEO foundations.

Why Choose Directive Consulting:

• Actively evaluating ChatGPT ads through structured testing and performance measurement
• Proven GEO and LLM playbook built around AI-driven discovery and demand capture
• Strong technology stack, including Scrunch, for separating paid and organic ChatGPT visibility

2. Brainlabs

Performance media at scale and a heavy testing/automation approach

Brainlabs is a performance marketing agency known for running paid media programs with a heavy emphasis on testing and iteration. Their teams are built around experimentation, which makes them a strong fit for ChatGPT ads as the channel evolves and requires rapid learning. Rather than relying on static playbooks, Brainlabs tends to improve outcomes through structured test design, creative and messaging refinement, and ongoing optimization. That approach is well suited for a new ad environment where early winners will likely come from disciplined iteration.

Brainlabs also brings a strong foundation in automation and data-driven decision making, which aligns with how modern platforms increasingly operate. As AI and machine learning shape bidding, targeting, and performance outcomes, Brainlabs focuses on controlling the inputs that matter most, including creative quality, landing page alignment, and conversion measurement. Their experience in paid search and paid social makes them a practical partner for evaluating how ChatGPT ads compare to existing demand capture channels. They are best used when the goal is to move quickly, measure cleanly, and scale what works.

Services: Paid Search, Paid Social, Programmatic, Experimentation and Testing, Measurement and Analytics
Standout Clients: Google, Uber, Deliveroo
Best For: Teams that want a high-tempo paid media partner built for experimentation and AI-influenced optimization.
Why Choose Brainlabs:

• Strong experimentation culture across paid channels

• Experience operating in automation-heavy performance environments

• Clear measurement and iteration systems for new ad formats

3. Seer Interactive

Measurement-first paid media and search strategy built for AI-era discovery

Seer Interactive is known for combining paid media execution with a deep analytics and measurement culture. Their approach is designed to help teams understand what is driving performance, not just what is happening in-platform. That strength becomes especially important for ChatGPT ads, where early attribution and reporting standards may be less mature than traditional search and social. Seer is a strong fit for teams that want to test emerging channels while maintaining clarity on incrementality, conversion quality, and downstream impact.

Seer also brings strong search expertise that helps connect paid messaging to how users research and evaluate solutions today. As LLMs influence discovery behavior, their ability to align paid campaigns with intent, content, and technical search foundations becomes more valuable. They are well positioned for AI and GEO shifts because they tend to treat search as an ecosystem rather than a single channel. This makes them a good partner when the goal is to evaluate ChatGPT ads thoughtfully while ensuring the broader search strategy supports the same outcomes.

Services: Paid Media, SEO, Analytics and Reporting, Content Strategy, CRO
Standout Clients: Adobe, Target, ASICS
Best For: Teams that want paid media testing paired with strong analytics, attribution discipline, and search strategy.
Why Choose Seer Interactive:

• Strong measurement and reporting for decision-making and clarity

• Paid and organic search expertise that adapts to changing discovery patterns

• Practical approach to testing new channels without losing rigor

4. WebFX

High-volume PPC and SEO delivery with structured reporting and process

WebFX is a large digital marketing agency with strong delivery capabilities across paid media, SEO, and content marketing. Their operational scale and structured processes make them a practical fit for ChatGPT ads testing, especially for teams that need reliable execution and consistent performance tracking. WebFX is often a fit when the priority is getting campaigns launched, optimized, and reported on with minimal friction. Their strength is less about niche specialization and more about consistent output across multiple channels.

From an AI and modern search standpoint, WebFX has the ability to support paid media while also building the content and SEO foundation that improves visibility across discovery surfaces. That combination is useful because ChatGPT ads will likely reward clear messaging, strong landing experiences, and content that supports conversion and credibility. WebFX can support teams that want to run paid tests while maintaining ongoing SEO progress and content production. They are best used when the goal is to pair scalable execution with reliable reporting and process.

Services: PPC Management, SEO, Content Marketing, Conversion Optimization, Reporting and Analytics
Standout Clients: Verizon, Fujifilm, Wrangler
Best For: Teams that want scalable paid media support alongside SEO and content execution for AI-era discovery.
Why Choose WebFX:

• Strong operational scale for running paid campaigns consistently

• SEO and content capabilities that support discovery beyond ads

• Structured reporting that supports evaluation of new channels

5. Amsive

Paid media plus audience strategy, with broader integrated marketing support

6. Obility

B2B paid media with GEO-focused search strategy

Obility is a B2B marketing agency with a strong reputation in paid search and performance marketing for SaaS and complex sales cycles. Their paid media work is typically structured around pipeline impact, with an emphasis on targeting, messaging alignment, and conversion-focused landing experiences. That makes them a practical fit for ChatGPT ads, where early performance will likely depend on clear ICP targeting and tight alignment between the conversation context and the offer. Obility’s B2B focus helps reduce wasted spend and keeps testing grounded in revenue outcomes.

Obility is also one of the more explicit agencies on GEO, which matters as LLM-driven discovery becomes a bigger part of the buyer journey. Their approach connects organic visibility work to demand capture, helping brands show up in the right moments across AI-driven search experiences. This combination of paid media execution and GEO positioning makes them a strong candidate for ChatGPT ads experimentation, especially when the goal is to pair paid placements with a foundation of AI search visibility. Obility is best used when the team wants a B2B-first partner that treats AI discovery as part of performance marketing.

Services: B2B Paid Search, Paid Social, SEO, GEO, Conversion Optimization
Standout Clients: Autodesk, Iterable, Upwork
Best For: B2B teams that want paid media execution paired with a clear GEO strategy for AI-driven discovery.
Why Choose Obility:

• Strong B2B paid search foundation tied to pipeline outcomes

• Explicit GEO positioning and AI search visibility focus

• Practical testing approach for emerging channels like ChatGPT ads

7. Tinuiti

Performance marketing with strong creative and testing support

Tinuiti is a large performance marketing agency with broad paid media capabilities across search, social, and retail media. Their scale and channel depth make them a strong fit for ChatGPT ads as a new placement type, especially if the channel requires fast activation, strong creative iteration, and operational maturity. Tinuiti is often strongest in environments where media performance needs to be managed across multiple platforms with clear pacing, reporting, and optimization discipline. They are a good partner for teams that want structured testing without sacrificing speed.

Tinuiti also brings strong search expertise that maps well to AI-driven discovery changes, particularly as the boundaries between paid and organic search continue to blur. Their approach to search strategy and performance measurement is useful when evaluating a new channel where attribution may be less standardized early on. As ChatGPT ads mature, Tinuiti’s ability to integrate learnings across channels and scale winning strategies becomes valuable. They are best used when the goal is to treat ChatGPT ads as part of a broader performance media portfolio rather than a standalone experiment.

Services: Paid Search, Paid Social, Retail Media, Performance Creative, Measurement and Analytics
Standout Clients: Etsy, Instacart, DraftKings
Best For: Teams that want a scaled performance media partner to test and operationalize ChatGPT ads across channels.
Why Choose Tinuiti:

• Strong paid media scale across multiple major platforms

• Mature operational processes for performance testing and rollout

• Search expertise that translates well to AI-driven discovery shifts

8. Wpromote

Paid media and SEO at scale with AI-era search focus

Wpromote is a well-known performance marketing agency with deep experience across paid search and paid social. Their paid media programs are often supported by structured testing, creative iteration, and conversion-focused optimization. That combination is a strong fit for ChatGPT ads, where messaging and creative clarity will likely matter as much as targeting. Wpromote tends to perform well when the goal is to move beyond basic campaign management and build a system for continuous improvement.

Wpromote also offers strong support across SEO and content, which is useful as AI-driven discovery reshapes how users research and compare solutions. Their ability to coordinate paid activation with supporting organic work can help improve both conversion performance and visibility across search surfaces. As ChatGPT ads develop, Wpromote’s balance of execution and experimentation makes them a good partner for testing the channel while maintaining a stable performance foundation elsewhere. They are best used when a team wants both performance rigor and creative iteration capacity.

Services: Paid Search, Paid Social, SEO, Content Strategy, Conversion Optimization
Standout Clients: Adobe, Samsung, Marriott
Best For: Teams that want a performance partner with strong creative testing and multi-channel execution for ChatGPT ads.
Why Choose Wpromote:

• Strong paid search and paid social execution with testing discipline

• Creative iteration support for improving message performance

• Ability to align paid activation with SEO and content strategy

9. NP Digital

SEO-content engine paired with paid media and AI search content output

NP Digital is a large digital marketing agency that combines paid media management with SEO and content production at scale. Their strength is building integrated acquisition programs where paid campaigns and organic visibility support each other. That’s a strong fit for ChatGPT ads because early success will likely depend on both strong performance execution and strong messaging consistency across discovery surfaces. NP Digital is often used when the priority is moving quickly while maintaining a broad marketing foundation.

NP Digital is also active in AI and LLM-related search conversations, which makes them relevant as brands shift from traditional rankings to broader AI visibility. Their content and SEO capabilities can support visibility in AI-driven discovery while paid media captures demand at high-intent moments. As ChatGPT ads mature, NP Digital’s ability to combine paid activation with search and content execution makes them a practical partner for testing and scaling. They are best used when the goal is to pair performance marketing with an AI-aware SEO and content strategy.

Services: Paid Media, SEO, Content Marketing, Technical SEO, Analytics and Reporting
Standout Clients: Adobe, Intuit, NBC
Best For: Teams that want integrated paid and SEO support with strong relevance to AI-driven search behavior.
Why Choose NP Digital:

• Strong ability to run paid media and SEO in a coordinated way

• Content and search programs aligned to AI and LLM discovery shifts

• Scaled execution suited for testing new channels like ChatGPT ads

10. Ignite Visibility

Balanced PPC and SEO programs with strong cross-channel coverage

11. Single Grain

Growth-focused paid media with strong content and AI marketing perspective

Single Grain is a growth marketing agency known for combining performance media with content-driven strategy. Their paid media work often emphasizes efficient customer acquisition through strong messaging, funnel alignment, and conversion-focused execution. That makes them a good fit for ChatGPT ads, where early success will likely depend on matching the ad message to the user’s conversational intent and driving to a landing experience that converts. Single Grain is typically strongest when a team wants both paid execution and a clear growth narrative that ties back to business outcomes.

Single Grain also has a strong content and SEO foundation, which helps support AI-driven discovery beyond traditional search rankings. Their approach to content strategy and demand generation can translate well as LLMs change how people research and compare solutions. As ChatGPT ads develop, Single Grain can help test the channel while keeping the supporting content ecosystem aligned to the same positioning and conversion goals. They are best used when the team wants a partner that understands both paid performance and content leverage in modern discovery.

Services: Paid Media, Content Marketing, SEO, Conversion Optimization, Analytics and Reporting
Standout Clients: Amazon, Salesforce, Uber
Best For: Teams that want paid growth execution supported by strong content strategy for AI-era discovery.
Why Choose Single Grain:

• Strong performance marketing tied to growth outcomes

• Content and SEO capabilities that support modern discovery behavior

• Good fit for messaging and funnel alignment in new ad channels

12. NoGood

Performance marketing with AEO-oriented strategy and rapid testing culture

NoGood is a performance marketing agency known for paid social and growth experimentation. Their strength is running fast testing cycles across creative, messaging, and landing page performance, which makes them a strong fit for ChatGPT ads as the channel evolves. ChatGPT ads will likely reward teams that can iterate quickly and learn from limited early data, and NoGood’s approach is built for that kind of environment. They are often best when the goal is to validate new channels quickly without sacrificing structure.

NoGood also explicitly positions services around AEO, which is relevant as search shifts toward AI-generated answers and conversational discovery. Their ability to connect paid performance to modern search behavior can help teams build campaigns that match how users ask questions and evaluate options in LLM environments. As ChatGPT ads mature, NoGood can support both the paid testing motion and the supporting content strategy needed to improve credibility and conversion. They are best used when a team wants an agency comfortable operating in new formats and new discovery patterns.

Services: Paid Social, Paid Search, AEO, SEO, Conversion Optimization
Standout Clients: Nike, Intuit, MongoDB
Best For: Teams that want fast paid experimentation paired with AEO and modern search strategy.
Why Choose NoGood:

• Strong creative and messaging testing culture

• Explicit AEO positioning for AI-driven discovery shifts

• Practical approach to early-stage channel experimentation

13. DEPT®

Enterprise performance marketing with strong search, data, and content capabilities

DEPT® is a global digital agency with strong performance marketing capabilities and broad execution depth. Their paid media work is supported by enterprise-grade operations, which makes them a strong fit for ChatGPT ads if the channel requires structured rollout, cross-team coordination, and consistent measurement. DEPT® is typically used when teams want a partner that can handle both strategy and execution at scale, especially across multiple regions, business units, or product lines. That operational maturity is useful for testing emerging ad placements without losing control of budget and performance.

DEPT® also brings strong content, SEO, and digital experience capabilities that can support AI-era discovery. As LLMs influence how people research solutions, DEPT® can help ensure the supporting content ecosystem and landing experiences reinforce what paid placements promise. This makes them relevant for ChatGPT ads because conversion performance will likely depend on credibility, clarity, and post-click experience. They are best used when the goal is to treat ChatGPT ads as part of a broader digital performance and content strategy, not a standalone test.

Services: Paid Media, SEO, Content Strategy, Digital Experience, Analytics and Measurement
Standout Clients: Google, Philips, eBay
Best For: Enterprise teams that want a scaled partner to test ChatGPT ads with strong operational discipline.
Why Choose DEPT®:

• Strong performance marketing execution at enterprise scale

• Broad digital capabilities that support AI-driven discovery and conversion

• Operational maturity for structured rollout and measurement

14. Jellyfish

Search-first performance marketing with strong analytics and AI readiness

Jellyfish is a well-known performance marketing agency with deep expertise in paid search and broader search strategy. Their strength is building paid programs that are tightly connected to measurement, optimization, and channel-level learning. That makes them a strong fit for ChatGPT ads because early adoption will likely require clear testing frameworks and strong reporting to separate signal from noise. Jellyfish is often strongest when teams want a search-first partner that can evaluate a new ad channel through performance fundamentals.

Jellyfish also has strong relevance to AI-driven discovery because their search expertise extends beyond traditional ranking improvements into broader visibility and intent capture. As LLMs reshape how users find answers, Jellyfish’s focus on search behavior, messaging, and performance measurement becomes increasingly valuable. Their ability to connect paid search learnings with organic strategy can help support a ChatGPT ads approach that is grounded in intent and measurable outcomes. They are best used when the goal is to bring search expertise and performance discipline into a new AI ad environment.

Services: Paid Search, Paid Social, SEO, Analytics and Measurement, Creative and Strategy
Standout Clients: Google, Uber, Spotify
Best For: Teams that want a search-led partner to test ChatGPT ads with strong measurement and optimization discipline.
Why Choose Jellyfish:

• Deep paid search expertise and performance marketing credibility

• Strong analytics culture for evaluating emerging channels

• Search strategy that maps well to AI-driven discovery changes

15. Merkle

Large-scale paid media plus deep data, CRM, and personalization infrastructure

Merkle is an enterprise marketing agency known for combining performance media with strong data, analytics, and customer experience capabilities. Their paid media operations are built for scale and complexity, which makes them a strong fit for ChatGPT ads if the channel requires sophisticated measurement, governance, and integration with broader marketing systems. Merkle is often strongest in environments where paid media needs to connect to first-party data, CRM systems, and downstream conversion outcomes. That is likely to matter as new ad surfaces evolve and measurement approaches mature.

Merkle also brings strong SEO and digital experience capabilities that can support AI-era discovery and conversion. As LLMs shift how users research, Merkle’s ability to align paid messaging, content, and customer journeys becomes valuable. Their scale and enterprise infrastructure make them a practical partner for testing ChatGPT ads in a controlled way while maintaining consistency across other performance channels. They are best used when the priority is enterprise-grade execution with strong data and measurement foundations.

Services: Performance Media, SEO, Data and Analytics, Personalization, Customer Experience Strategy
Standout Clients: Adobe, Microsoft, P&G
Best For: Enterprise teams that want to test ChatGPT ads with strong data, measurement, and scalable operations.
Why Choose Merkle:

• Enterprise performance media execution with strong governance

• Deep data and analytics capabilities for attribution and measurement

• Ability to connect paid activation to broader customer experience strategy

16. iProspect

Global performance agency with mature paid operations and search expertise

iProspect is a global performance marketing agency with deep experience in paid media, especially across search and multi-channel activation. Their scale and process maturity make them a strong fit for ChatGPT ads as a new placement type, particularly if adoption requires coordinated rollout across teams, regions, or business units. iProspect is typically strongest when the priority is operational reliability, consistent performance management, and structured reporting. That matters for ChatGPT ads because early testing will likely require clean governance and clear success criteria.

iProspect also brings strong search expertise that translates well as discovery shifts toward AI-generated answers and conversational research. Their ability to connect paid search strategy with broader search behavior helps position them for a channel like ChatGPT ads, which will likely sit closer to intent capture than traditional social placements. As the channel evolves, iProspect can support a controlled test-and-scale approach that integrates learnings into the rest of the performance media mix. They are best used when the goal is to treat ChatGPT ads as part of an integrated, search-led performance strategy.

Services: Performance Media, Paid Search, Paid Social, SEO, Measurement and Analytics
Standout Clients: Microsoft, Adidas, Hilton
Best For: Teams that want a scaled performance partner to test ChatGPT ads with strong search expertise and operational discipline.
Why Choose iProspect:

• Global paid media scale with mature delivery processes

• Strong search foundation that aligns with intent-driven ad environments

• Structured reporting and governance for emerging channel testing

17. Media.Monks

Creative + performance mix, useful for emerging AI-native ad formats

Media.Monks is known for creative production and digital execution, with strong capabilities that support performance marketing and modern content formats. Their strength is helping brands build and iterate creative at speed, which is likely to matter for ChatGPT ads as messaging and format best practices emerge. They are often strongest when the goal is to combine performance activation with high-quality creative systems that can adapt quickly. In a conversational ad environment, creative clarity and message fit will likely be a major performance lever.

Media.Monks also brings strong experience with digital experiences and content, which can support AI-era discovery and conversion. As LLMs change how users evaluate solutions, having the right supporting content and landing experiences becomes more important, not less. Media.Monks can help connect paid activation to the creative and experience layer, which is often where performance breaks down in new channels. They are best used when a team wants to test ChatGPT ads with a strong creative engine behind the paid strategy.

Services: Performance Creative, Paid Media Support, Content Production, Digital Experience, Analytics and Optimization
Standout Clients: Meta, Google, Nike
Best For: Teams that want strong creative iteration to support ChatGPT ads testing and performance improvement.
Why Choose Media.Monks:

• Strong creative production and iteration velocity

• Experience supporting performance marketing across digital channels

• Well suited for evolving ad formats and conversational messaging

18. Acronym

Search-first performance agency with deep paid search and SEO roots 

Acronym is a search-focused performance agency with a long-standing reputation in paid search and SEO. Their strength is in building and optimizing search programs that capture intent efficiently, which is highly relevant for ChatGPT ads if placements behave more like search than traditional display. Acronym is typically strongest when teams want search specialists who understand auction dynamics, query intent, and conversion performance at a granular level. That makes them a practical partner for early ChatGPT ads testing, where the winning approach will likely be driven by intent and message relevance.

Acronym also brings strong SEO and search strategy experience that maps well to AI-driven discovery shifts. As LLMs reshape how users find answers, search expertise becomes more about visibility and messaging consistency than rankings alone. Acronym can support a ChatGPT ads approach that is grounded in search fundamentals while adapting to new discovery behavior. They are best used when the goal is to evaluate ChatGPT ads as an extension of search marketing, with disciplined testing and performance measurement.

Services: Paid Search, SEO, Search Strategy, Analytics and Measurement, Performance Optimization
Standout Clients: ASOS, Vans, Hertz
Best For: Teams that want a search-first agency to approach ChatGPT ads with strong intent and performance discipline.
Why Choose Acronym:

• Deep paid search expertise and search performance focus

• Strong SEO and search strategy foundation for AI-driven discovery

• Practical approach to testing new intent-based ad placements

19. R/GA

Strong capabilities for new AI-native ad formats and messaging

R/GA is best known for combining strategy, creative, and digital experience work, often at a high level of complexity. While they are not a traditional PPC-only shop, they can be a strong fit for ChatGPT ads because the channel is likely to reward brands that get positioning, messaging, and experience design right. In conversational environments, the quality of the offer and clarity of the message may drive performance as much as targeting mechanics. R/GA is often strongest when the goal is to define a clear narrative and translate it into high-performing creative and digital experiences.

R/GA’s relevance to AI-driven discovery comes from their ability to connect emerging platform behavior to brand experience and conversion pathways. As LLMs shape how people research and decide, the winning strategy may require more than standard ad copy and landing pages. R/GA can support ChatGPT ads by building the messaging framework, creative system, and experience layer needed to convert intent into action. They are best used when a team wants to test ChatGPT ads with a strong strategic and creative foundation behind it.

Services: Strategy, Creative, Digital Experience, Performance Support, Measurement and Optimization
Standout Clients: Nike, Google, Samsung
Best For: Teams that want to pair ChatGPT ads testing with strong messaging, creative systems, and experience design.
Why Choose R/GA:

• Strong positioning and messaging capabilities for new ad surfaces

• Creative and experience expertise that supports conversion performance

• Good fit for AI-driven discovery shifts that require more than media buying

20. Accenture Song

Enterprise marketing and AI with serious data/ops depth

21. Dentsu

Creative + media execution at scale, with strong integrated digital capability

Dentsu is one of the largest global marketing and media networks, with deep paid media operations across search, social, programmatic, and broader media buying. Their scale and process maturity make them a strong fit for ChatGPT ads as a new ad environment, especially if adoption requires governance, brand safety controls, and consistent reporting. Dentsu is typically strongest when teams need a partner that can manage performance media at scale while coordinating across multiple channels and stakeholders. That operational discipline will likely matter early in ChatGPT ads as standards and best practices are still forming.

Dentsu also brings strong AI, data, and technology capabilities through its broader network, which can support the shift toward LLM-driven discovery. As conversational interfaces influence how people research and decide, Dentsu’s ability to connect media activation with data strategy and measurement becomes more relevant. They can support a ChatGPT ads approach that is structured, scalable, and integrated with existing performance programs. Dentsu is best used when the priority is enterprise-grade paid media execution with strong governance and the ability to adapt to new AI-driven ad surfaces.

Services: Performance Media, Paid Search, Paid Social, Programmatic, Measurement and Analytics
Standout Clients: Toyota, Microsoft, American Express
Best For: Enterprise teams that want to test ChatGPT ads with global scale, governance, and strong media operations.
Why Choose Dentsu:

• Large-scale paid media operations across major channels

• Strong governance and brand safety infrastructure

• Ability to integrate new ad surfaces into broader media strategy

22. Publicis Sapient

Performance marketing with strong AI and data infrastructure

Publicis Sapient is a digital transformation partner that blends technology, data, and customer experience with marketing activation. They are a strong fit for ChatGPT ads if the channel requires more than media buying, such as measurement design, data integration, and experience optimization. Their strength is building the infrastructure that helps performance marketing work inside complex organizations. That is relevant for ChatGPT ads because early adoption may require new approaches to attribution, governance, and landing experience design.

Publicis Sapient also brings strong AI and data capabilities, which aligns with the shift toward LLM-driven discovery and conversational interfaces. They can support a ChatGPT ads strategy that is tied to broader customer journey design, personalization, and downstream conversion outcomes. Their approach is best used when the goal is to operationalize a new channel in a controlled way, with strong attention to measurement and experience performance. Publicis Sapient is a fit for teams that want to treat ChatGPT ads as part of a modern digital growth system, not a standalone campaign.

Services: Performance Activation, Data and Analytics, AI Enablement, Digital Experience, Marketing Technology
Standout Clients: McDonald’s, Nike, Marriott
Best For: Enterprise teams that want to test ChatGPT ads with strong data integration and experience optimization support.
Why Choose Publicis Sapient:

• Strong data and technology foundation for measurement and attribution

• AI capabilities that align with LLM-driven discovery changes

• Experience operationalizing new channels inside complex environments

23. Ogilvy

Brand and performance blend with strong content systems and modern digital activation

Ogilvy is a globally recognized agency with strengths in brand strategy, creative, and integrated marketing. They can be a strong fit for ChatGPT ads because the channel is likely to reward brands that communicate clearly and credibly within conversational contexts. Ogilvy’s creative and messaging strengths can help ensure that paid placements feel aligned with user intent and brand voice, rather than generic performance ads. They are often strongest when teams need high-quality positioning and creative systems that can scale across channels.

Ogilvy also brings strong content capabilities, which can support AI-era discovery where visibility depends on more than rankings alone. As LLMs influence how users evaluate options, strong messaging consistency and supporting content become more important for conversion. Ogilvy can support ChatGPT ads by building the narrative, creative assets, and content ecosystem that helps paid placements perform better. They are best used when the priority is combining performance activation with strong brand credibility and content alignment in new AI-driven environments.

Services: Creative Strategy, Performance Support, Content Development, Digital Experience, Measurement and Insights
Standout Clients: IBM, Dove, Coca-Cola
Best For: Teams that want to test ChatGPT ads with strong creative and content systems behind the paid strategy.
Why Choose Ogilvy:

• Strong messaging and creative capabilities for conversational ad contexts

• Content systems that support AI-driven discovery and trust

• Ability to align brand and performance marketing execution

24. Assembly Global

Global performance media agency with strong search and modern media activation capabilities

Assembly Global is a global performance marketing agency with strong paid media capabilities across search, social, and programmatic. Their operational scale and performance focus make them a strong fit for ChatGPT ads testing, especially for teams that want a media-first partner that can launch, optimize, and measure quickly. Assembly is often strongest when the priority is performance execution with clean reporting and consistent pacing across channels. That matters for ChatGPT ads because early testing will likely require tight controls on spend, creative, and measurement.

Assembly also brings strong digital and search capabilities that can support AI-driven discovery changes, particularly as paid and organic search behaviors evolve. Their experience across multiple paid environments makes them well positioned to evaluate ChatGPT ads relative to existing demand capture channels. They can support structured testing and then scale what works across a broader media mix. Assembly is best used when the goal is to approach ChatGPT ads with performance discipline and operational reliability from day one.

Services: Paid Search, Paid Social, Programmatic, Performance Strategy, Measurement and Analytics
Standout Clients: Netflix, Adidas, Lenovo
Best For: Teams that want a performance-first media partner to test and scale ChatGPT ads with strong execution.
Why Choose Assembly Global:

• Strong paid media execution with global operational support

• Performance discipline suited for early-stage channel testing

• Ability to scale learnings across a broader media portfolio

25. Skai

Enterprise paid media platform with strong AI optimization

The Bottom Line for Winning in ChatGPT Ads

ChatGPT ads are live, and advertisers now have the infrastructure to launch campaigns, buy on a CPC or CPM basis, track conversions, and manage performance through Ads Manager Beta. The channel is no longer hypothetical, but it is still early. OpenAI has not established broad performance benchmarks across industries or campaign types, so B2B marketers should not assume conversational placements will automatically produce stronger intent, better leads, or more efficient pipeline than established channels.

The advantage will come from testing the channel with more discipline than the market applies to it. ChatGPT matches ads against conversational context rather than relying only on individual keywords, which creates new ways to align messaging with the problems users are describing. It also creates more room for weak assumptions. A detailed conversation can signal commercial interest, but it can just as easily reflect general research, education, or curiosity. Performance has to be judged through lead quality, opportunity creation, pipeline, and revenue, not clicks or contextual relevance alone.

Paid ChatGPT campaigns also cannot be separated from the broader discovery experience. The ad may create the first interaction, but buyers can continue asking questions, comparing alternatives, and validating the advertiser’s claims inside the same session. Clear positioning, bottom-of-funnel content, credible third-party coverage, and consistent product information give the brand a better chance of holding up during that evaluation. They support paid performance, but they do not guarantee it.

Measurement needs to be designed before spend begins. Ads Manager currently reports impressions, clicks, spend, CTR, average CPC, average CPM, and conversions, while UTM parameters, the conversion pixel, and the Conversions API provide additional ways to track outcomes. B2B teams still need to separate sponsored traffic from organic ChatGPT referrals and determine whether the ads are creating incremental pipeline or simply appearing in journeys that would have happened anyway.

The right ChatGPT ads agency will not sell the channel as an inevitable growth engine. It will define where the platform has a credible role, build a controlled testing framework, connect paid activity to the rest of the discoverability system, and make ChatGPT ads earn their place in the media mix. That is the difference between learning from a new channel and funding it because the market is paying attention. Explore what a performance-first ChatGPT ads strategy could look like for your business.