6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack
Your team has AI tools. What you don’t have is AI efficiency. Your data is scattered across Google Drive, Asana,
Author name: Justin Tagieff
Justin Tagieff is the AI Innovation Manager at Directive, where he leads the exploration and implementation of AI-driven solutions that enhance performance marketing for B2B brands. With a deep understanding of emerging technologies and a passion for operational efficiency, Justin bridges the gap between innovation and execution—identifying opportunities to streamline workflows, scale personalization, and drive smarter decision-making through automation. At Directive, he plays a pivotal role in shaping the agency’s AI strategy, enabling teams to work faster, think bigger, and deliver measurable impact through cutting-edge tools and processes.
