Directive logo
See Our Work
Explore Partnership
Unlock My Audit
Join our next webinar The Attribution Trap: The Cost of Perfect Attribution
Register
Register

Directive Blog

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • Webinar
The Verdict Report
The Attribution Trap:
 The Cost of Perfect Attribution
  • Video
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

See More Episodes

Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes

Latest Blogs

  • Media Relations
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Media outreach works when the story fits a reporter’s beat, audience, and...
See more blogs
  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
  • Guides, Media Relations
The Complete Guide To Successful Media Relations For B2B
Measure media by connecting placement quality and message pull-through to search, referral,...
  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

See more blogs
Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
Explore More

Our Guides

See more guides
  • Media Relations
  • Webinar
Press Release Distribution vs. Media Outreach: How to Choose the Right Approach
Top 25 B2B Finance Influencers Informing Investment Decisions
The Complete Guide To Successful Media Relations For B2B
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
See more guides

Continue exploring our library

Filters
Directive Announces Global Expansion

California-based customer generation agency, Directive, will be expanding their services into Canada, the UK, and Australia. Directive, the customer generation
Top Google Tag Manager Benefits for SaaS SEO and Paid Media

If you wanted to track visitors to your website ten years ago, you would need either a software developer to
How To Shoot, Edit & Create a High Converting SaaS Demo Video

The days when a customer came to your SaaS website and started reading texts and presentations to figure out what
How To Set Up Hubspot Attribution Reporting for SaaS

Marketers today have a variety of channels with which they can engage their audience. Although the buyer’s journey is no
Why You Should Use The Unbounce WordPress Plugin As A Growth Marketer

It’s quite difficult to create landing pages…and it’s more difficult to build landing pages that work (convert). Most marketers are
Tracking Podcasts with Marketing Attribution

Podcasts are growing in popularity among brands. Brands are starting their own podcasts, making guest appearances (guesting) on other podcasts
SaaS Design: The Guide to Creating a Meaningful Saas Experience

10 years ago, if someone said, “I’m doing some SaaS design for a SaaS website,” you might wonder what they
Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a
How to Create an Effective SaaS Marketing Strategy

If you have an SaaS brand, you likely already know that you need a specialized SaaS marketing strategy if you
Creating SaaS Content That Impacts SEO

Successful content finds the balance between writing for search engines and humans. With SaaS, it’s vital to produce content that
March ’22 Pulseline SEO Market Report: Automotive Marketing Software
Agency Partnership FAQ – 7 Things You Need to Know
The foundation of an agency partnership is a combination of marketing, sales, content, and events. How you dedicate time, resources, and budget to
SaaS go to market strategy
How to Organize a Go-To-Market Plan for SaaS

A hyper-important part of any go-to-market plan is making sure you understand who your product is for and how best
Customer Marketing Hero Image
What is Customer Marketing? And Why Does It Matter To SaaS?

Congratulations! Your marketing team did a great job in getting a client into the funnel, working them through each step.
How to A/B Test Your SaaS CTA’s for Optimal Conversion Rates

You’ve created the perfect landing page and have reached a product-market fit with your company’s main product. But now, it’s
The Ultimate Targeting Guide for LinkedIn Advertising

Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel
B2B SEO vs B2C SEO: The True Breakdown and Comparison

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results.
5 Reasons Why You Shouldn't Hire a SaaS SEO Agency Thumbnail
5 Reasons Why You SHOULDN’T Hire a SaaS SEO Agency

Looking for an SEO agency can be a daunting task for any SaaS company looking to scale its business. Unfortunately,
Link Building for SaaS: 7 Actionable White-Hat Strategies

Link building strategies have been around as long as Google has been around. However, like most things in SEO, they
Helpful Video Asset Strategies for Saas (How To Make The Most of Your Video Spend/Budget).

This year, video took its rightful seat at the top of the consumer communications food chain. And for good reason.
Why Digital Marketing Needs To Be Included In Modern Marketing Degrees Thumbnail
Why Paid Media Needs to be Included in the College Marketing Degree

Marketing is undoubtedly one of the broadest industries out there. Marketers come in all shapes and sizes, working across so
Marketing Operations Roles for SaaS Companies

The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing
How To Refine your SEO Outreach for Link Acquisition

We are in the age of content abundance. With more than 4.4 million blog posts published every day, there is
How to Leverage the Best Software Review Sites for SaaS Brands

As a consumer, what’s one of the first things you do when you’re considering making a purchase of any kind?
Buyer’s Guides
See All
20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
See All
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.