Top PPC Leaders Explain How To Adapt To Changes in PPC Industry
In the crowded space of today’s digital marketing world, paid search marketing has become a vital tactic to drive results,
PPC
SEO vs PPC: What Should You Do First? [VIDEO]
Today we’re going to talk about SEO vs PPC and which search marketing tactic your company needs first. [ Pssst.
Search Intent: The Key To Successful PPC Campaigns
As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t
Time to Start Leveraging Database Marketing for PPC
Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get
7 Simple Ways to Lower Your LinkedIn Advertising Costs
According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant,
Increase Conversion Rate By Remarketing: A Step-by-Step Guide
What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate,
Landing Page Design Best Practices: Increasing Conversions Strategically
Imagine you want to take a bath after a long day at work. You run the water at the perfect
How to Optimize Your Google Ads Budget From KPI Metrics
How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here are a few things you need to keep in mind and some tips on how to choose a budget that will work for your company, your industry, and your desired outcomes.
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to
Global Search Marketing Agency, Directive, Announces Complete Rebranding
IRVINE, CALIF. DECEMBER 05, 2018 Directive, the leading B2B and enterprise search marketing agency, announced today the launch of their
The Ideal Skill Set for a Search Marketer [VIDEO]
Hey everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting and today we’re going
The Power of Asking Why in Search Marketing [VIDEO]
Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going
How to Reassess Your Google Ads Budget [VIDEO]
Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for
How to Create a Landing Page that Converts and Sells Your Services [VIDEO]
Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you
The Gap Between Google and Results: Here’s What You Can Do About It [VIDEO]
Today we’re going to be talking about the gap between Google and results and what you can do about it.
What is B2B Marketing? Principles That Differentiate You From The Rest [VIDEO]
What is B2B marketing? — It sounds like such a simple question. [ Note: Learn or retain more by reading? We got you.
SEM for B2B: Lessons Learned from 40+ Accounts [VIDEO]
Hi, everyone! Today we’re going to talk about SEM for B2B and the lessons that we’ve learned from 40+ accounts.
3 Must-Have B2B Market Research Tools That You Need Today
Check out the 3 tools our expert tech marketing team uses every day here at Directive: SEMrush (gather keyword data & look at the competition), SpyFu (understand spend & keywords the competition is targeting), and BuzzSumo (understand your competitors’ & your own content strategy).
Do You Have A Terrible Lead Generation Landing Page? [VIDEO]
Do you have a terrible lead generation landing page? Let’s find out. Don’t miss a video! Subscribe on YouTube! [ Note: Learn
How to Build a Marketing Dream Team in 2018
Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry
The Hard Truth About CTR
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign
Got Your Budget Cut? Here’s What to Do About It
While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut.
5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically
There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for
3 Marketing Activities to Increase Your Google SERP CTR
Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first
Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization
Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people
9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever since the Yellow Page, it’s been important to show up where your end customers are making their final decisions. These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. Find out the best directories for your tech company.
Why Bother Getting AdWords Certified + How To Do It
There are many resources available that will help you not only pass the Google AdWords Certification exam but more importantly, excel at AdWords.
15 B2B Landing Pages That Convert
For the average B2B company, building landing pages that convert is an important job. Your products and services are the
A Detailed Guide to Building a B2B PPC Report
Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are
The Complete B2B Marketing Guide
B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing
Landing Page Analysis: Breaking Down CTAs for the Top 100 SaaS Sites
If you’re managing any form of paid digital campaign, you have probably spent a great deal of time optimizing your landing
Ranking the Keyword Value of 180 Series C Software Companies
Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly –
Setting Up Your B2B Pay Per Click Services the Easy Way
The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything
The Right Recipe: Blending Paid and Organic Search Campaigns
Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and
Improving Attribution with View-Through Conversions
For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on
PPC or SEO? Choosing Based on Budget & Maximizing Your ROI
Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: