What is Modified Broad Match? Essential Guide
Modified broad match targeting is one of four primary keyword match types that digital marketers can choose to customize their
PPC
Digital Advertising 101: Everything You Need To Know
Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple
What is Keyword Targeting? Essential Guide
When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and
5 PPC Certifications You Need & How to Pass Them
Whether you’re searching for new ways to find customers for your business or planning to launch a career in digital
What Does a PPC Specialist Do? 10 Must-Have Skills
If you’re excited about starting a career as a PPC specialist, you may be wondering: What does a PPC specialist do? To help you learn more about the role and decide if it’s right for you, here’s a short resource explaining the ins and outs of the PPC specialist role.
How Do I Know if a PPC Course is Right for Me?
Are you looking for a PPC course that can help you develop new skills or even launch a career in pay-per-click advertising?
Best PPC Metrics to Pay Attention to
Looking for the best PPC metrics to pay attention to when analyzing campaign performance? Online marketers use digital marketing metrics to measure
How to Choose the Best PPC Training for You
Are you searching for a PPC training course that can help you market a product or service on Google Ads,
What is a PPC Strategy? How to Build a PPC Plan
Are you working on a PPC strategy that will help you dominate your competition in paid search and drive more
PPC Competitors: How to Gain the Upper Hand
Need help leveraging PPC competitor insights to optimize your digital advertising campaigns? PPC competitor analysis is an essential component of