Joanna McNeil

Joanna McNeil is Directive’s Managing Director of Performance Marketing who brings strategy, media, data, technology and customer storytelling together to create marketing that drives business outcomes. She has a knack for challenging the status quo, simplifying complexity and building strategies that connect performance with human behavior. Her passion is in mentoring teams to deliver amazing and impactful work. Joanna is a proud mom to four athlete kids. In her free time, Joanna teaches Pilates, plays pickleball and golf.